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All Journal Journal of Management and Leadership Robust: Research of Business and Economics Studies Al-Munazzam : Jurnal Pemikiran dan Penelitian Manajemen Dakwah
Annisa Amalia, Sitti Nur
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PEMASARAN INAYAH LAUNDRY DALAM MENINGKATKAN KEPUASAN PELANGGAN DENGAN PERSPEKTIF PEMASARAN SYARIAH Sabdar, La Ode Man; Annisa Amalia, Sitti Nur; Nola, Indra; Saputri, Irdawati
AL-MUNAZZAM : Jurnal Pemikiran dan Penelitian Manajemen Dakwah Vol 3 No 2 (2023): AL-MUNAZZAM : Jurnal Pemikiran dan Penelitian Manajemen Dakwah
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/munazzam.v3i2.9296

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana strategi pemasranInayah Laundry dalam meningkatkan kepuasan pelanggan denganprespektif pemasaran syariah. Tekhnik pengumpulan data pada penelitianini menggunakan metode wawancara. Wawancara yang digunakan adalahwawancara semi terstruktur. Metode pengumpulan data meliputi observasi,wawancara, dan dokumentasi. Teknik analisis data mencakup prosesreduksi, verifikasi, dan penarikan kesimpulan. Hasil penelitian ditemukanbahwa dalam menjalankan bisnisnya, Inayah Laundry telah menerapkannilai-nilai kejujuran sesuai dengan prinsip-prinsip syariah melalui delapanstrategi pemasrannya, yakni; a) memberikan informasi yang jelas danlengkap tentang produk-produk di Inayah Laundry; b) mengunggah atau menyebarkan jasa Inayah Laundry; c) menyediakanlayanan jemput yang dapat dipesan melalui Facebook, WhatsApp, Telepon,dan SMS; d) menukaran barang apabila barang yang dilaundry mengalamicacat; e) menyediakan layanan pengiriman yang cepat dan gratis; f)mempertahankan kualitas hasil laundry yang terjamin dan terjaga; g)menawarkan diskon untuk anggota; h) menampung keluhan dan sarankonsumen serta berusaha mencari solusinya.
Bahasa Inggris Bahasa Inggris: bahasa inggris Annisa Amalia, Sitti Nur; Wahyuni, Putri Septi; Daswan, Lestari; Nola, Indra
Journal of Management and Leadership Vol. 8 No. 2 (2025): Volume 8 - Nomor 2 - November 2025
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v8i2.866

Abstract

This study aims to examine: (1) the effect of product quality on purchasing decisions of Hanasui products among IAIN Kendari students, (2) the effect of price on purchasing decisions, and (3) the effect of promotional strategies on the same. The research employs purposive sampling with 100 student respondents, and the data were analyzed using multiple linear regression. The findings reveal that product quality, price, and promotion each have a significant positive effect on students' purchasing decisions regarding Hanasui products. Moreover, when considered simultaneously, all three variables exert a significant influence on purchase behavior. Keywords: Product Quality, Price, Promotion, and Purchase Decision
BSI Strategies and Halal Lifestyle Behaviour Among Generation Z In Kendari, Indonesia: STRATEGI DAN PERAN BANK SYARIAH INDONESIA (BSI) DALAM MENDUKUNG PERILAKU HALAL LIFESTYLE PADA GENERASI Z DI KOTA KENDARI Annisa Amalia, Sitti Nur; Indra Nola; Lestari Daswan
Robust: Research of Business and Economics Studies Vol. 6 No. 1 (2026): April 2026
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v6i1.15355

Abstract

This study examines Bank Syariah Indonesia (BSI) Kendari's strategies in supporting halal lifestyle among Generation Z and its role as a sharia value intermediary. Using a descriptive qualitative approach, the findings reveal four integrated strategies: digital ecosystem via BSI Mobile, relevant halal lifestyle products (gold/umrah savings, sharia consumer financing), sharia financial education through campus and social media, and structural university partnerships. Framed as contemporary dakwah, these strategies internalize Islamic values into daily life. However, a value-behavior gap persists—young customers engage at basic functional levels (dharuriyyat/hajiyyat) without substantive contract understanding, risking shifts to conventional fintech. BSI’s change agent role requires balancing spiritual values with professional service to elevate awareness toward tahsiniyyat, where sharia banking becomes identity expression. Structural opportunities such as global halal awareness, demographic bonus, and digital literacy enable BSI to convert potential into transformative education. This study contributes by situating halal lifestyle research in a non-metropolitan Islamic banking context, outside Indonesia’s major cities..
Co-Authors Daswan, Lestari Indra Nola Lestari Daswan Nola, Indra Sabdar, La Ode Man Saputri, Irdawati Wahyuni, Putri Septi