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All Journal Journal of Tourism Sciences, Technology and Industry
Mulyana, Cahyana Agung
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Arts Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Peran Kualitas Pelayanan Dalam Meningkatkan Minat Wisatawan Menuju Destinasi Wisata Kawasan Pulau Mandeh, Sumatera Barat Rahmayeni, Zulwida; Mulyana, Cahyana Agung; Syafran, Syafran; Emriadi, Haviz; Sari, Putri Puspita
Journal of Tourism Sciences, Technology and Industry Vol 4, No 1 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i1.5619

Abstract

This study aims to analyze the role of service quality in increasing tourists’ interest in visiting the Mandeh Island tourist destination, West Sumatra. A quantitative approach was applied through a survey of 50 purposively selected tourists. Service quality was measured using the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Tourist interest was assessed based on intentions to return, give recommendations, and engage in other tourism activities. The results show that all service quality dimensions were rated as good, with reliability scoring the highest (96%) and tangibles the lowest (86%). Tourist interest was also high, with intentions to return (90%), give recommendations (92%), and try other activities (80%). Regression analysis indicates that service quality has a significant influence on tourist interest. These findings highlight the importance of improving overall service quality to enhance the competitiveness and sustainability of the Mandeh Island tourist destination.
Co-Authors Emriadi, Haviz Putri Puspita sari Rahmayeni, Zulwida Syafran Syafran