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All Journal Equator Journal of Management and Entrepreneurship Prima Abdika: Jurnal Pengabdian Masyarakat
Julianto, Alven
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Mengasah Jiwa Wirausaha Anak Panti melalui Kreasi Clay dan Digital Marketing Sederhana Julianto, Alven; Juniwati, Juniwati; Apriyadi, Ridho Nur; Saputra, Wira; Rahayu, Nika Gita; Ramadani, Lusi
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6407

Abstract

The program “Sharpening the Entrepreneurial Spirit of Orphanage Children through Clay Creation and Simple Digital Marketing” is a form of empowerment for children at the Muhammadiyah Tunas Melati Orphanage in Pontianak City in facing social and economic challenges in the digital era. The program aims to instill an entrepreneurial spirit from an early age through a combination of creative skills and the use of digital technology. Using a participatory and hands-on approach (Participatory Learning and Action), 23 orphanage children aged from elementary school to high school were equipped with an understanding of their potential, clay craft-making skills, and digital promotion training using Canva. The activities consist of three main stages: mapping dreams and strengthening self-management, digital literacy education and social media ethics, as well as an introduction to AI, and entrepreneurship training through product creation and promotional design. The results of the activities show a significant increase in self-confidence, creativity, cooperation, and awareness of technology-based business opportunities. The children were able to produce marketable works and understand moral values such as courage, perseverance, and independence. The program was deemed effective in fostering an adaptive and competitive entrepreneurial mindset. It is hoped that this program can be replicated in other social institutions as a model for sustainable community empowerment based on local potential and digital technology.
Penerapan Experiential Marketing Melalui Desain Toko Instagramable Sebagai Inovasi Daya Tarik UMKM Coffee Shop Rivaldi, Tio; Julianto, Alven; Utami, Destyana Fauziah; Fadhillah, Muhammad Dimas Adi
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 1 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i1.102580

Abstract

Industri kedai kopi di Kota Pontianak saat ini mengalami fase transformasi yang signifikan, beralih dari fungsi tradisional sebagai tempat minum kopi menjadi destinasi gaya hidup (lifestyle destination). Fenomena ini menciptakan persaingan pasar yang sangat jenuh, sehingga menuntut pelaku UMKM untuk menghadirkan inovasi nilai yang unik guna memenangkan preferensi konsumen Generasi Z. Penelitian ini bertujuan untuk menganalisis secara mendalam penerapan strategi experiential marketing pada Project-W, sebuah coffee shop yang memelopori adopsi estetika kafe modern Korea (K-Aesthetic) sebagai daya tarik utama. Menggunakan metode kualitatif deskriptif, pengumpulan data dilakukan melalui triangulasi sumber yang meliputi observasi partisipan terhadap elemen store atmosphere, wawancara mendalam untuk menggali motif kunjungan konsumen, serta dokumentasi jejak digital di media sosial. Hasil penelitian menunjukkan bahwa Project-W berhasil mengimplementasikan dimensi Sense melalui desain interior bernuansa palet netral dan pencahayaan alami yang maksimal, dimensi Feel melalui penciptaan atmosfer yang cozy dan trendy, dimensi Act dengan memfasilitasi perilaku aktif pembuatan konten digital oleh pengunjung, serta dimensi Relate yang membangun koneksi sosial berbasis tren budaya pop global. Temuan ini membuktikan bahwa desain toko yang instagramable secara efektif memicu User Generated Content (UGC) yang berfungsi sebagai media promosi organik, meningkatkan brand awareness, dan mendorong trafik kunjungan secara masif. Kesimpulannya, integrasi elemen visual ke dalam strategi pemasaran bukan sekadar pelengkap estetika, melainkan aset strategis fundamental dalam membangun Unique Selling Proposition (USP) dan keberlanjutan bisnis UMKM di era ekonomi pengalaman.
Co-Authors Apriyadi, Ridho Nur Fadhillah, Muhammad Dimas Adi Juniwati Juniwati Rahayu, Nika Gita Ramadani, Lusi Rivaldi, Tio Saputra, Wira Utami, Destyana Fauziah