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All Journal Jurnal Ilmiah Hospitality Management TRJ (Tourism Research Journal)
Adsena, Yogi Priya
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Humanities Environmental Science Social Sciences

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The Influence of E-WOM on Visit Decisions to the Jasmine Park Tourism Destination in Cisauk, Tangerang Regency, Banten Province, Indonesia Habibie, Fachrul Husain; Aryapranata, Ariawan; Rasyid, Yuliansyah Al; Hermanto, Sigit; Adsena, Yogi Priya
Jurnal Ilmiah Hospitality Management Vol. 15 No. 2 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i2.298

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and Electronic Word of Mouth (E-WOM) on the decision to visit the Jasmine Park Cisauk tourist destination. The background of this research is driven by the growth of new tourist destinations increasingly relying on informal communication channels to influence visitor decisions. The research uses a quantitative method with a survey approach, where data was collected through questionnaires from 105 respondents. The results show that both WOM and E-WOM have a significant effect on the visit decision, with E-WOM having a stronger influence. This finding highlights the importance of social media and digital reviews in the decision-making process for visiting new tourist destinations, especially for digitally active young tourists.
Analysis of Factors Affecting Travelers' Decisions in Choosing Online Ticket and Flight Purchases Habibie, Fachrul Husain; Gantina, Devita; Al Rasyid, Yuliansyah; Adsena, Yogi Priya; Pangkerego, Eduard Rudolf
Jurnal Penelitian Pariwisata Vol 9 No 1 (2025): (TR) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i1.278

Abstract

This study aims to analyze the factors influencing tourists' decisions to purchase flight tickets and hotel accommodations online, focusing on the role of trust and previous tourist experiences. The research uses a quantitative approach with path analysis to test the direct and indirect effects of trust and tourist experience on purchase decisions. A sample of 200 respondents who have purchased online tickets was selected using purposive sampling. Data were collected through online questionnaires, and the analysis was conducted using various statistical tests, including validity, reliability, and path analysis. The results show that trust has a significant impact on both tourist experience and purchase decisions. Furthermore, tourist experience acts as a moderating variable, strengthening the relationship between trust and purchase decisions. Positive experiences with online ticket platforms enhance trust and increase the likelihood of purchasing, while negative experiences reduce trust and hinder purchase decisions. The study concludes that trust in online platforms significantly influences tourist decisions to purchase tickets and accommodations, and previous experiences play a crucial role in moderating this effect. It is recommended that tourists choose trustworthy platforms with secure transactions and clear information. Travel app managers should focus on improving service quality, transparency, and security to foster trust and enhance user loyalty, ultimately increasing purchase decisions. Keywords: trust, tourist experience, purchase decision
Co-Authors Al Rasyid, Yuliansyah Aryapranata, Ariawan Devita Gantina Fachrul Husain Habibie, Fachrul Husain Hermanto, Sigit Pangkerego, Eduard Rudolf Rasyid, Yuliansyah Al