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All Journal GERAM (GERAKAN AKTIF MENULIS) Innovative: Journal Of Social Science Research
Wahyudin, Syabrina
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Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Metafora dalam Lirik Lagu “Penjaga Hati“ Karya Nadhif Basalamah Wahyudin, Syabrina; Hermandra, Hermandra
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9757

Abstract

Metafora adalah sebuah bentuk perbandingan retoris yang menggunakan suatu konsep atau objek untuk mewakili konsep atau objek lain dengan karakteristik atau sifat-sifat yang serupa. Dalam metafora, suatu hal diibaratkan sebagai hal lain tanpa menggunakan kata “seperti” atau “seperti halnya” yang biasa digunakan dalam perumpamaan atau simile. Masalah dalam penelitian ini yaitu metafora dalam lirik lagu “Penjaga Hati” karya Nadhif Basalamah. Penelitian ini bertujuan untuk menggambarkan metafora dalam lirik lagu “ Penjaga hati “ karya Nadhif Basalamah dengan metode agih. Penelitian ini menggunakan Teknik dokumentasi dan simak. analisis deskriptif digunakan untuk menggambarkan hasil metafora dalam penelitian ini. Hasil menunjukkan Terdapat 3 jenis metafora yaitu, metafora eksplisit, implisit, dan usang.
Rhetorical Strategies in Political Campaign Banners: Language Use in the 2024 Election in Pekanbaru City Perizga, Andiana; Nurhaliza; Charlina, Charlina; Deani, Amira; Putri, Ghina’a Jayanthi; Wahyudin, Syabrina
GERAM (Gerakan Aktif Menulis) Vol. 14 No. 1 (2026): GERAM (Gerakan Aktif Menulis)
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2026.25332

Abstract

This study aims to analyze the rhetorical strategies employed in campaign banners of legislative candidates in the 2024 General Election in Pekanbaru City using the Aristotelian rhetorical framework of ethos, pathos, and logos. The study adopts a qualitative approach with a descriptive method based on textual analysis of the verbal and visual messages contained in campaign banners. Data were collected through stratified purposive sampling and analyzed to identify the forms, dominant tendencies, and implications of rhetorical strategy use in visual-based political campaigning. The findings indicate that ethos is the most dominant rhetorical strategy. Candidates’ credibility is constructed through the emphasis on personal identity, political track records, social and local affiliation, religious legitimacy, and narratives of integrity and leadership responsibility. Pathos functions as a supporting strategy manifested through political promises, personal and religious appeals, as well as creative humor to establish emotional closeness with voters. Meanwhile, logos appears in a limited and simplified form, primarily through references to technocratic capacity and institutional functions, indicating the existence of rational constraints inherent in campaign banners as static visual media. This study concludes that the ethos–pathos–logos hierarchy in campaign banners is contextual and shaped by media characteristics as well as the social configuration of the local community.
Co-Authors Charlina, Charlina Deani, Amira Hermandra, Hermandra Nurhaliza Perizga, Andiana Putri, Ghina’a Jayanthi