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All Journal Jambura Science of Management Innovative: Journal Of Social Science Research
Sayuti, Nurmadhani Fitri
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Analisis Bauran Pemasaran Berbasis Budaya Lokal Di Kabupaten Penajam Paser Utara (Studi Kasus Festival Nondoi) Wahyuni, Andi; Rukaiyah, St.; Sayuti, Nurmadhani Fitri; Mujahid, Mujahid; Wahyu, Wahyu
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9893

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi pemasaran Wisata berbasis budaya lokal di Kabupaten Penajam Paser Utara. Jenis penelitian menggunakan kualitatif deksriptif. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Analisis data menggunakan analisis SWOT. Adapun hasil penelitian menunjukkan bahwa Strategi Pemasaran Wisata Berbasisbudaya lokal ritual Nondoi untuk menarik wisatawan berkunjung Ke Kabupaten Penajam Paser Utara adalah dengan pengembangan paket wisata berbasis budaya, penggunaan media sosial dan pemasaran digital, penguatan keamanan dan keselamatan, kemitraan dengan instansi pariwisata, penguatan keamanan dan keselamatan, kemitraan dengan instansi pariwisata, manajemen krisis dan keberlanjutan dan diversifikasi sumber pendapatan.
Examining Village Financial Management through the Lens of Village Officials' Perspective: Case in Penajam Paser Utara Basri, Basri; Rukaiyah, St.; Sayuti, Nurmadhani Fitri
Jambura Science of Management Vol 6, No 2 (2024): Jambura Science of Management - July 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i2.24750

Abstract

Purpose: To analyze the extent of management and its implementation in the field of Village financial management in realizing improved services to the community.Design/Methodology/Approach: This type of research is descriptive qualitative. The number of informants in this research was nine people. By using data collection techniques interviews, observation, documentation.Findings: The research findings indicate that village financial management, as perceived by Sidorejo village officials in Penajam sub-district, Penajam Paser Utara district, exhibit well-planned initiatives and effective role fulfillment by all stakeholders. However, challenges persist primarily during the APBDes phase, where delays occur awaiting ADD priority ceiling and regulatory approvals such as PMK DD, and sub-district evaluation results. While implementation progresses smoothly overall, hurdles include slow approval of District APBD impacting village activities, regulatory delays, and uncertain weather conditions affecting project timelines. Additionally, budget discrepancies between field prices and RAB budgets pose challenges. Despite these obstacles, administrative processes function adequately, with active engagement from administrative heads who demonstrate a good understanding of their duties. Reporting mechanisms are robust, featuring progress reports and accountability measures such as APBDes implementation reporting
Co-Authors Andi Wahyuni Basri Basri Mujahid Mujahid, Mujahid St. Rukaiyah Wahyu Wahyu