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All Journal Jurnal Pariwisata Nusantara Innovative: Journal Of Social Science Research
Purwahita, Anak Agung Ayu Ribeka Martha
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of the Use of Language in the Development of the Tourism Industry Fazalani, Runi; Saputra, Gede Adistana Wira; Purwahita, Anak Agung Ayu Ribeka Martha; Simanjuntak, Vitalia Hanako Murni
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15702

Abstract

This study aims to determine the use of Language in developing the tourism industry. This research is qualitative descriptive by using primary data directly obtained from data sources, namely the use of Indonesian in the tourism industry in Bali Jimaran, which was taken documentarily by the researcher. The data collection techniques used are documentation and observation. This research results in the use of Indonesians in the tourism industry. As mentioned, Indonesia is dynamic, so the Language is alive, changing, and developing. The reason for using foreign languages is that Indonesians and many foreign tourists use buses. Although using foreign languages makes it easier to communicate with foreign tourists, the correct and standard use of English is a priority. The most commonly used words are beach, tourist, and opening. Three things will happen if foreign languages, especially English, play a more critical role in tourism than Indonesian. (1) the occurrence of a change in one's way of thinking and one's social control. With this, unconsciously, the use of foreign language terms in the world of tourism has changed the mindset of its use, (2) the emergence of different speech styles and the content of the conversation. This is said to be not uncommon in people who speak two different languages; (3) their interest in appreciating and learning Indonesian is decreasing.
Strengthening the Competence of Community-Based Water Tourism Guides to Support Sustainable Tourism purwahita, Anak Agung Ayu Ribeka Martha; Akbar, Auzan Tawadlu; Sumardani, Rizki
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15409

Abstract

Purpose: This study aims to analyze the strengthening of human resource competencies among community-based water tourism guides in supporting sustainable tourism. It focuses on the strategic role of guides in ensuring visitor safety, environmental preservation, and enhancing the welfare of local communities within the framework of community-based tourism. Method: This research employs a qualitative approach with a descriptive design. The study was conducted in a community-based water tourism destination. Data were collected through field observations, in-depth interviews with water tourism guides, destination managers, and relevant stakeholders, as well as document analysis. The data were analyzed using qualitative descriptive techniques, including data reduction, data display, and conclusion drawing, to obtain a comprehensive understanding of guide competencies and the strategies implemented to enhance them. Result: The findings reveal that strengthening the competencies of water tourism guides must be conducted continuously through structured education, training, and standardized certification. Key competency areas requiring improvement include technical skills, occupational health and safety, and interpersonal abilities. Additionally, active community involvement in tourism management contributes to improved service quality, reduced accident risks, and stronger sustainability outcomes, while also generating economic benefits for local communities. Contribution: This study contributes to the growing body of knowledge on sustainable and community-based tourism by highlighting the critical role of human resource competency development in high-risk tourism activities. It provides practical insights for policymakers, destination managers, and training institutions to design more effective capacity-building programs. Furthermore, the findings offer a framework for integrating safety, sustainability, and community empowerment, thereby supporting the long-term development of water tourism destinations.
Co-Authors Akbar, Auzan Tawadlu Fazalani, Runi Saputra, Gede Adistana Wira Simanjuntak, Vitalia Hanako Murni Sumardani, Rizki