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All Journal JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Journal of Visionary Sharia Economy (JOVISHE)
Ariska, Vina
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Journal of Visionary Sharia Economy (JOVISHE)

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Pengembangan Sistem E-commerce untuk Promosi Digital pada Produk UMKM Menggunakan OpenCart di Kecamatan Panai Tengah Alia, Rahma; Annas, Firdaus; Ariska, Vina; Wandira, Raju
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.406

Abstract

The promotion of MSME products in Panai Tengah District is still limited to the use of social media platforms such as Facebook and WhatsApp. Moreover, disorganized product management makes it difficult for customers to access information. This situation causes MSME flagship products to be less recognized in wider markets. Therefore, innovative solutions are needed to help MSMEs utilize digital technology more effectively. This study aims to develop a web-based e-commerce system using OpenCart to enhance the competitiveness of MSME products while addressing challenges in digital product management. The research method employed is research and development (R&D) with the 4D model (Define, Design, Develop, Disseminate). The resulting system is capable of organizing products digitally with a more structured, professional, and customer-friendly display. The findings indicate that the implementation of OpenCart improves product visibility, expands customer access, and significantly contributes to the competitiveness of MSMEs in the digital marketplace. Furthermore, this system helps MSMEs reach consumers in broader regions through integrated search and online marketing features. By utilizing web-based technology, MSMEs in Panai Tengah District can expand their market reach, enhance product appeal, and support local economic growth. This study concludes that digital technology like OpenCart plays a crucial role in the digital transformation of MSMEs, improving promotional strategies, and fostering the sustainability of MSMEs in the digital era.
Pengembangan Platform E-Commerce Menggunakan OpenCart untuk Transformasi Pemasaran UMKM di Kecamatan Palupuh Ariska, Vina; Annas, Firdaus; Alia, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.425

Abstract

This research aims to develop a web-based digital platform using the OpenCart application to optimize the marketing of MSME products in Palupuh District. So far, MSMEs still rely on traditional promotional methods which limit marketing reach and product introduction, both at the local and global levels. In the digital era with rapid technological developments, MSMEs have a great opportunity to expand market reach, increase competitiveness, and support local economic growth through digital platforms. This research uses qualitative methods with a Research and Development (R&D) approach which refers to the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The research stages include identifying user needs, system design, platform development, to implementation and evaluation with MSME actors. The research results produced a web-based digital platform with intuitive and easy-to-use features, specifically designed to support the marketing of UMKM products. Effectiveness tests show that this platform significantly increases product competitiveness, expands market access, and increases the introduction of UMKM products to the public. With this platform, it is hoped that UMKM in Palupuh District can compete in the modern market and utilize digital technology in a sustainable manner for business development. This research makes a real contribution in supporting the digitalization of UMKM in rural areas.
Co-Authors 'Adna, Syita Fatih Alia, Rahma Annas, Firdaus Bronte Anwar, Yemmi Pitaloka Chasanah, Aprilia Nurul Hadi Manggolo, Noor Sahid Kusuma Maulida, Diva Putra Alamsyah, Dimas Dwi Wandira, Raju