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All Journal International Journal of Demos Jurnal Locus Penelitian dan Pengabdian
Octafiani, Fanny
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Pengaruh Paparan Poster Iklan Kecantikan Terhadap Kekhawatiran Diri Masa Depan Pada Mahasiswa Perempuan Octafiani, Fanny; Fithriyah, Hasna; Nazhesda, Margaretha; Nabila, Siti Maharani
International Journal of Demos (IJD) Volume 6 Issue 4 (2024)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v6i4.523

Abstract

AbstrakPenelitian ini mengkaji pengaruh paparan poster iklan kecantikan terhadap persepsi diri dengan menggunakan teori kognitif sosial dan teori perbandingan sosial. Metode penelitian ini menggunakan metode kuantitatif eksperimen dilakukan dengan melibatkan 30 mahasiswi yang dibagi menjadi kelompok perlakuan (treatment) dan kontrol (control). Kelompok perlakuan dipaparkan poster dengan visual kecantikan ideal, sementara kelompok kontrol tidak menerima paparan apapun. Data kemudian dikumpulkan melalui survei post-test yang mengukur variabel self-esteem dan social comparison. Dari penelitian, ditemukan bahwa eksperimen yang dilakukan kepada kelompok yang mendapat perlakuan tidak dilihat adanya hubungan signifikan antara self-esteem dan social comparison. Temuan ini membuktikan bahwa paparan media tidak mempengaruhi kekhawatiran diri masa depan atau perbandingan sosial dari\ responden yang diteliti. Penelitian lanjutan diharapkan mempertimbangkan variabel tambahan yang mungkin relevan. Kombinasi metode kuantitatif dan kualitatif, seperti wawancara mendalam juga penting untuk menggali lebih lanjut persepsi individu terhadap media dalam konteks budaya yang berbeda.Kata Kunci: Kekhawatiran diri, kognitif sosial, self-esteem, perbandingan sosial, eksperimen AbstractThis study investigates the influence of beauty advertisement poster exposure on future self-concerns in female university students. The study uses social cognitive theory and social comparison theory to examine how media exposure impacts self-perception. The research employed a quantitative experimental method involving 30 female students divided into treatment and control groups. The treatment group was exposed to posters featuring idealized beauty, while the control group was shown non-visual advertisements. Data were collected through post- test surveys analyzing self-esteem and social comparison. This study found that the experimental treatments did not affect the relationship between self-esteem and social comparison. These findings suggest that media exposure does not directly influence future self-concerns or social comparison. Subsequent research should examine other potentially relevant variables. Employing quantitative and qualitative approaches, including in-depth interviews, is essential for gaining deeper insights into how individuals perceive media within varying cultural frameworks.Keywords: Beauty advertising exposure, self-concern, cognitive social, self-esteem, social comparison, experiment
Confiding in ChatGPT? Emotional Communication Among Digital Agency Workers with Mobile-AI Octafiani, Fanny; Wibowo, Octavianus Bima Archa; Irwansyah , Irwansyah
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.5066

Abstract

The study explores a new phenomenon in which digital agency workers express their emotions to ChatGPT, marking a shift in human–AI communication patterns. The purpose of this study is to understand how emotional interactions with AI are interpreted and experienced by users in the context of urban work. Using a phenomenological qualitative approach, data was collected through in-depth interviews with four informants who actively use ChatGPT in their professional and personal routines. The results show that ChatGPT is not only seen as a functional work tool, but also as an "emotional safe space", a "digital friend", and a medium for emotion regulation in the face of work pressure. The participants described an affective bond with ChatGPT, which is used as a place for reflection, self-validation, and emotional release. However, this proximity also gives rise to symptoms of emotional dependence as well as the blurring of the boundaries between human empathy and algorithmic responses. The study concludes that ChatGPT serves as a symbolic actor in the digital affection ecosystem—providing emotional support while posing new psychological risks. These findings highlight an important paradox: while AI can improve emotional well-being through expressive mediation, it also reconstructs the meaning of intimacy, empathy, and authenticity in human–technology relationships. The implications of this research extend to the fields of digital ethics, work psychology, and AI design, emphasizing the need to develop emotionally intelligent AI systems to support the well-being of users without creating over-dependence. This research contributes to a deeper understanding of emotional work in the era of artificial mentoring and the social-technological impact
Co-Authors Fithriyah, Hasna Irwansyah , Irwansyah Nabila, Siti Maharani Nazhesda, Margaretha Wibowo, Octavianus Bima Archa