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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal Abdimas Paspama Service
Susan Novrini
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health

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Journal : Journal Abdimas Paspama Service

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Developing Marketing Strategies for Student Entrepreneurship Products at SMA Negeri 1 Karo to Improve Economic Independence and Business Skills Jamaluddin, Jamaluddin; Lenta Friska Purba; Dede Ansyari Guci; Renny Lubis; Susan Novrini
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
Publisher : Abdimas Paspama

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Abstract

This community service program aims to develop effective marketing strategies for students' entrepreneurial products at SMA Negeri 1 Karo, with the goal of increasing their economic independence and entrepreneurial skills. This activity includes mentoring and assisting students in identifying potential markets for their products, as well as providing training in practical marketing techniques, including branding, social media promotion, and sales strategies. With an emphasis on developing marketing knowledge and entrepreneurial skills, this initiative is designed to empower students to manage and develop their own businesses, ultimately supporting their personal growth and future career opportunities. The program is expected to not only enhance students' business insights but also foster an entrepreneurial spirit and independence, preparing them to face the challenges of the modern economic landscape.
Co-Authors Dede Ansyari Guci Henny Pratiwi Jamaluddin Jamaluddin Lenta Friska Purba Mhd. Ilham Riyadh Murni Sari Rahayu Renny Lubis Surya Dharma