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All Journal Jurnal Ilmiah Pengabdian dan Inovasi Tamasya
Ayuning Wulan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Strategi Promosi Wisata Lokal Melalui Media Sosial Di Sagara View Karangbolong Kabupaten Kebumen Wita Diana Rismawati; Sujiono Sujiono; Ayuning Wulan
Tamasya : Jurnal Pariwisata Indonesia Vol. 1 No. 2 (2024): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v1i2.39

Abstract

This study aims to describe the utilization of social media as a local tourism promotion strategy at Sagara View Karangbolong Kebumen Regency and describe the obstacles and challenges faced in implementing the Local Tourism Promotion Strategy through Social Media at Sagara View Karangbolong Kebumen Regency. The research method used is descriptive qualitative, which allows an in-depth understanding of the promotional approach applied by the manager of the tourist destination. Data was collected through interviews with managers, businesses and visitors, observation and documentation, as well as the official social media content of Sagara View Karangbolong. The results showed that positive results towards the utilization of social media as a means of promotion. Sagara View Karangbolong uses social media facilities in the form of Tiktok and Instagram applications for its promotional media. By utilizing hours that have high traffic, and using influencer intermediaries, as well as innovating more interesting content and utilizing the stories feature, it is proven that it can increase the interest and number of tourists visiting Sagara View Karangbolong.
Pemberdayaan Penyandang Disabilitas melalui Hilirisasi Produk Unit Mikro, Kecil, dan Menengah Rispatiningsih, Dwi Maryani; Lery Prasetyo; Sulaiman, Sulaiman; Marjianto, Marjianto; Ari Mariyono; Eko Siswoyo; Mugiyo, Mugiyo; Ayuning Wulan
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 2 (2025): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i2.743

Abstract

This community engagement project aims to describe the empowerment of persons with disabilities through the downstreaming of MSME (Micro, Small, and Medium Enterprise) products in Wonogiri Regency. The primary issues identified include the low level of participation of persons with disabilities in productive economic activities and the suboptimal implementation of inclusive MSME downstreaming. The project employed the Asset-Based Community Development (ABCD) approach. The findings indicate that persons with disabilities possess significant potential to engage in various downstreaming stages, such as packaging, product finishing, basic design, and digital marketing. Nevertheless, structural, cultural, and technical barriers continue to impede their full integration. This project proposes an inclusive empowerment model based on MSME downstreaming that integrates competency-based training, continuous mentoring, adaptive facilities, and collaboration among MSMEs, local government, and disability communities. These findings are expected to serve as policy recommendations for strengthening inclusive economic development in Wonogiri Regency.
Co-Authors Ari Mariyono Lery Prasetyo Marjianto Marjianto Mugiyo Mugiyo, Mugiyo Rispatiningsih, Dwi Maryani Siswoyo, Eko Sujiono sujiono Sulaiman Sulaiman Wita Diana Rismawati