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All Journal MULTINETICS Perwira Journal of Economics and Business (PJEB)
Rachindratama, Joda
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN DI TOKO ZAABAI CRAFT Barima, Hima; Melani, Fauziah; Rachindratama, Joda; Azizah, Ukhti
Perwira Journal of Economics & Business Vol 3 No 2 (2023)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v3i2.192

Abstract

The purpose of this study was to determine the analysis of marketing strategy to increase sales at Zaabai Craft Stores. This research was conducted in Purbalingga District, Purbalingga Regency. The implementation time is planned for one week in November 2022. This research method uses a qualitative descriptive analysis approach to find out what kind of strategy is used by the Zaabai Craft Shop. The type of data in this research is qualitative data. Meanwhile, the data source is primary data. Data collection methods are carried out by means of observation, surveys, and interviews. The result of the research is that the Zaabai Craft Store has implemented a good strategy in maintaining its business. Such as adding craft materials by looking for additional suppliers, researching consumer needs, a clean and comfortable place and good quality goods at low prices. Meanwhile, the supporting factors for the marketing strategy at the Zaabai Craft Shop are good promotion management, market research and friendly and courteous service. Although there are also inhibiting factors related to craft materials that are still incomplete. However, these inhibiting factors can be overcome by looking for additional suppliers to complement materials that are not yet available at the Zaabai Craft Store.
“Seeker” Platform LMS Pengembangan dan Penyediaan Tenaga Kerja Kompeten Hasirun; Prakosa, Herjuna Ardi; Rachindratama, Joda; Zahbika, Putra Maulana; Rifai, Zanuar; Faqih, Husni; Nur Afiana, Fiby
MULTINETICS Vol. 11 No. 02 (2025): MULTINETICS Nopember (2025)
Publisher : POLITEKNIK NEGERI JAKARTA

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Abstract

The Industrial Revolution 4.0 is estimated to eliminate 23 million jobs but create 46 million new types of jobs based on technology such as IoT, AI, and Big Data. This change demands the readiness of human resources, including in the MSME sector, as well as increased digital competency. Many companies now require skills certification in addition to formal diplomas. LMS (Learning Management Systems) are present as digital learning solutions that manage materials, assignments, and online learning interactions. However, most LMSs still focus on formal education, not on developing skills for high school/vocational school or university graduates. The aim of this research is to combine elements of LMS and job seekers in an effort to strengthen the advantages of future generations through competitive qualifications, skills, and technology in the industry. This platform allows collaboration with educational institutions, industry, and MSMEs to build a strong cooperative ecosystem in the socio-environmental field. Using the Prototype method as a software development method to support the success of the research. The LMS "Seeker" is present as a platform for providing competent workers through certified skills classes at affordable prices. Its advantages are a curriculum relevant to industry needs, increased workforce competitiveness, and access to broad job opportunities
Co-Authors Azizah, Ukhti Barima, Hima Faqih, Husni Hasirun Melani, Fauziah Nur Afiana, Fiby Prakosa, Herjuna Ardi Rifai, Zanuar Zahbika, Putra Maulana