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All Journal International Journal of Social Service and Research Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Manajemen, Akuntansi, Ekonomi JIMIA
R. Maman Nurochman
Universitar Nurtanio Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA HOTEL ILOS BANDUNG Erick Ivan Gian; Ida Bagus Alit Ksama Putra; R Maman R Maman Nurochman; Priatna Kesumah; Risna Haryati; Putri Dwi Novrina; Hanny Arifin
Jurnal Ilmiah Magister Ilmu Administrasi Vol. 17 No. 1 (2023): Jurnal Ilmiah Magister Ilmu Administrasi - JIMIA
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56244/jimia.v17i1.682

Abstract

This study aims to examine the effect of: (1) service quality, price and location on consumer satisfaction, (2) service quality on consumer satisfaction, (3) price on consumer satisfaction, (4) location on consumer satisfaction. The research design used in this research is causal quantitative research. In this study, the research subjects were consumer who visited Hotel Ilos Bandung and the objects of research were service quality, price, location and consumer satisfaction. The population taken in this study were all consumer who visited the Ilos Bandung Hotel which amounts to 35 people. Data were collected by interviews, document recording and questionnaire methods, then analyzed by multiple regression analysis. The results showed that: (1) service quality, price and location had a significant effect on consumer satisfaction, (2) service quality had a significant effect on consumer satisfaction, (3) price had a significant effect on consumer satisfaction, (4) location had a significant effect on consumer satisfaction.
Empowerment Model of Micro, Small, and Medium Enterprises at Dinas Koperasi aan UKM Kabupaten Bandung Nurochman, Raden Maman; Purwanto, Bambang Heru; Suyatna, Uyat
International Journal of Social Service and Research Vol. 5 No. 5 (2025): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v5i5.1235

Abstract

Micro-enterprises in Bandung Regency face systemic challenges, including limited capital access, fragmented empowerment programs, and weak post-training monitoring. Despite efforts by the Cooperatives and SMEs Office (DISKOP-UKM), gaps persist in achieving sustainable outcomes. This study evaluates DISKOP-UKM’s empowerment model, identifies implementation barriers, and proposes an enhanced framework integrating multi-stakeholder collaboration and digital solutions. A qualitative case study approach was employed, analyzing data from interviews, field observations, and DISKOP-UKM documents (2023–2025). Thematic analysis aligned findings with Chambers’ (1995) empowerment elements: people-centered, participatory, empowering, and sustainable. Current programs lack post-empowerment tracking and proactive stakeholder engagement. Successful interventions (e.g., Kopontren’s community-based model) highlight the potential of penta-helix collaboration and digital tools for scalability. The study recommends (1) adopting A-B-C-G-M partnerships to expand resources, (2) developing digital monitoring systems, and (3) diversifying capital access. These strategies address systemic inefficiencies and align with regional development goals, offering a replicable model for similar contexts.
Analisis Deskriptif Branding dan Kemasan Produk Sarapan Sehat Bagi Pelaku UMKM Rusmanto, Wieky; Nurochman, R Maman; Permatasari, Arini; Yulasmana, Yoga; Ikasari, Anna Christina
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1694

Abstract

Penelitian ini bertujuan untuk mendeskripsikan kondisi branding dan kemasan produk sarapan sehat berharga terjangkau yang ditawarkan oleh pelaku UMKM di Kelurahan Baros, Cimahi Tengah. Penelitian menggunakan pendekatan deskriptif kualitatif melalui observasi langsung dan dokumentasi visual untuk menilai logo, kemasan, warna, dan daya tarik visual produk. Hasil penelitian menunjukkan bahwa bentuk kemasan menjadi faktor dominan yang memengaruhi persepsi konsumen sebesar 75%, diikuti kesesuaian rasa 65%, warna kemasan 60%, logo 50%, dan aspek visual keseluruhan 40%. Produk yang memiliki kemasan rapi, warna menarik, dan simbol visual jelas lebih cepat dilirik dan dipilih oleh konsumen. Namun sebagian UMKM masih menggunakan kemasan sederhana, logo minim identitas visual, dan belum memanfaatkan branding digital secara optimal. Keterbatasan pengetahuan desain, psikologi warna, dan konsistensi visual menjadi hambatan dalam meningkatkan daya tarik produk. Penelitian ini menegaskan bahwa inovasi logo, desain kemasan menarik, serta pemanfaatan media digital dapat meningkatkan minat beli, persepsi kualitas, dan daya saing produk sarapan sehat, sekaligus memperluas jangkauan pasar bagi UMKM.
The Quality of Service of CV Lestari Jaya R. Maman Nurochman; Raya Mustiraya,; Lita Juliati Amelia; Arini Permata Sari; Rika Asriyani
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 23 No. 1 (2025): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v23i1.533

Abstract

Research on the quality of grocery sales services, in the initial observation found problems regarding consumer discomfort when buying including incomplete facilities and infrastructure, employee knowledge is still lacking regarding the goods in the store, lack of responsiveness of consumer needs for new products due to limited availability of goods from its distribution center. The purpose of this study was to determine the cause of the low quality of service and to provide efforts to overcome the obstacles that occurred at CV Lestari Jaya. The researcher used the theory of Parasuraman in Tjiptono which consists of five dimensions, namely physical (tangible) reliability, responsiveness, assurance, empathy. The research method used by the author is a descriptive research method with a qualitative approach with data sources from interviews, field observations and documentation. The results of the study showed that the availability of facilities and infrastructure was still lacking, there was no seating provided when consumers were queuing, in terms of employee knowledge they still did not understand what goods were in the store including storage items and were less responsive in terms of the availability of goods in the store regarding new products or goods. So the efforts made are to expand the consumer's space with the employee's space, especially when transacting with the store staff, seating is provided for consumers, and the store owner provides training to his employees regarding the goods in the store, both in terms of price and good service ethics to consumers, and the store first explains to consumers the constraints on the availability of goods from its distribution center, the existence of new products so that they can coordinate first with the warehouse that there is a new product that consumers want, immediately contact the supplier to immediately buy it and send it to the store. Keywords: CV Lestari Jaya, Efforts to overcome obstacles, Service Quality.
Co-Authors Arini Permata Sari Arini Permatasari Bambang Heru Purwanto Erick Ivan Gian Hanny Arifin Ida Bagus Alit Ksama Putra Ikasari, Anna Christina Lita Juliati Amelia priatna kesumah Putri Dwi Novrina Raya Mustiraya, Rika Asriyani Risna Haryati Uyat Suyatna Wieky Rusmanto Yulasmana, Yoga