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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Society
Zaenah, Eny Rahma
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Humanities Automotive Engineering Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Kebijakan Pemerintah dalam Pendidikan dan Dinamika Bisnis Industri Penerbitan Buku Sekolah di Indonesia: Studi Kasus PT Tiga Serangkai Zaenah, Eny Rahma; Susilowati, Indah; Iskandar, Deden Dinar; Kartono, Drajat Tri
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.706

Abstract

This study aims to describe the record of events (event studies) related to government policies on education in Indonesia, especially those closely associated with the book publishing industry. In addition, there are also records of events that describe the dynamics of the school book publishing business at PT Tiga Serangkai in 20 (twenty) years, from 2001 to 2023. This timeline was chosen to provide a different description concerning digital transformation in the era of Industry 4.0. The researcher divides the timeline into the conventional phase, the transition phase, and the new era phase, where the COVID-19 pandemic phase becomes a transition point and acceleration of digital transformation that touches almost all life. The researcher uses a descriptive qualitative and quantitative approach. Data collection was carried out by studying documents related to government policies in the field of education during the study period of the above events, the study of company sales documents, and the study of documents from the Indonesian Publishers Association (IKAPI). Data deepening was carried out by structured interviews with informants who were selected purposively, especially related to data and information on business dynamics at PT. Tiga Serangkai. Data analysis was carried out in a qualitative descriptive manner. The results show that government policies significantly influence digital transformation in schools, both in learning and in the fulfillment of goods/services in education. In addition, government policies are closely related to school book publishing business innovation dynamics. On the other hand, the acceleration of digital transformation is greatly influenced by the COVID-19 pandemic.
Pelatihan Digital Marketing UMKM Desa Banaran Lewat Teknologi Informasi dan Pentahelix Governance Fitriasih, Sri Hariyati; Wijayanto, Hendro; Prihanto, Prihanto; Rahmatika, Rahmatika; Fadila, Fatin; Zaenah, Eny Rahma
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 9, No 1 (2026): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v9i1.9786

Abstract

Desa Banara merupakan salah satu desa di Kecamaran Grogol Kabupaten Sukoharjo  yang berbatasan langsung dengan Kota Surakarta, tepatnya Kecamatan Laweyan. Dengan letak geografis ini membuat UMKM banyak tumbuh. Akan tetapi masih banyak dari UMKM tersebut kurang begitu maksimal dalam meningkatkan potensi produknya. Teknologi informasi khususnya dibidang digital marketing sangatlah sesuai dengan keadaan saat ini. Termasuk didalamnya keterlibatan 5 unsur (pentahelix) pemerintahan, akademisi, pelaku usaha, komunitas, dan media. Pelatihan dengan kegiatan sosialisasi dan workshop pengetahuan digital marketing, packaging, serta pembuatan konten digital marketing ini sangatlah penting untuk meningkatkan perekonomian bagi UMKM. Materi tersebut disampaikan dalam tajuk sosialisasi UMKM berbasis teknologi informasi, branding kuat, marketing cepat, UMKM melesat. Kegiatan berupa sosialisasi dan workshop sederhana yang diselenggarakan pada Kamis 18 September 2025. Hasil dari kegiatan ini menunjukkan antusiasme peserta yang sangat bagus. Ini terbukti dari hasil kegiatan diperoleh bahwa terdapat peningkatan pemahaman konsep digital marketing sebesar 11%, pengenalan platform digital sebesar 14%, pengetahuan tentang strategi branding sebesar 15%, pengetahuan dan pemahaman mengenai pembuatan konten promosi sebesar 11% dan penggunaan tools digital marketing sebesar 18%. Kegiatan ini akan terus berjalan karena Desa Banaran merupakan salah satu desa binaan Universitas Tiga Serangkai. Masih terdapat potensi desa yang dapat di eksplor guna meningkatkan perekonomian masyarakat Desa Banaran. Kegiatan-kegiatan lanjutan digital marketing bagi pelaku UMKM juga masih sangat dibutuhkan
Co-Authors Deden Dinar Iskandar Drajat Tri Kartono FADILA, FATIN Indah Susilowati Prihanto Prihanto, Prihanto Rahmatika, Rahmatika Sri Hariyati Fitriasih, Sri Hariyati Wijayanto, Hendro