Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Habiibika Baaq, Shalli
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Chanyeol EXO Sebagai Brand Ambassador Dan Perilaku Konsumtif Fans EXO Terhadap Keputusan Pembelian Produk Nacific Pancaningsih, Rahayu; Fadila, Sarah; Habiibika Baaq, Shalli; Saryadi, Saryadi; Suyatno, Agus
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 3 No. 1 (2023): Vol 3 No 1 Tahun 2023
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v3i1.2569

Abstract

Brand Ambassador dapat dijadikan sebagai salah satu cara untuk meningkatkan brand image suatu produk. Dalam penelitian ini peneliti akan membahas mengenai pengaruh Chanyeol EXO sebagai brand ambassador dan perilaku konsumtif EXO-L terhadap keputusan pembelian produk Nacific. Variabel independen dalam penelitian ini adalah brand ambassador dan perilaku konsumtif EXO-L sedangkan untuk variabel dependennya adalah keputusan pembelian Nacific. Metode penelitian yang digunakan adalah metode kuantitatif dengan jumlah responden sebanyak 100 responden yang di peroleh menggunakan sampel random sampling dari populasi seluruh EXO-L Indonesia. Sumber data dari penelitian ini diperoleh dengan cara menyebarkan kuisioner dengan teknik pembobotan likert. Penelitian ini menggunakan apikasi Statistical Package Sosial Sciense (SPSS) versi 25 dan hasil penelitian ini menunjukkan bahwa Chanyeol EXO sebagai brand ambassador, perilaku konsumtif dan fanatisme fans EXO memiliki pengaruh signifikan terhadap keputusan pembelian produk Nacific.
The Role of Investment in The Economic Growth Rate of Karanganyar Regency Pancaningsih, Rahayu; Habiibika Baaq, Shalli; Fadila, Sarah
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic growth is seen as a long-term economic problem in a country. The ability to produce goods and services of a country will also continue to increase in subsequent periods. The success of economic development in a region occurs because economic growth continues to increase, so that people's income and community welfare are also expected to continue to increase. Investment is one of the factors that influence economic growth, especially in Karanganyar Regency, seen from the data on the Realization of Domestic Investment (PMDN) and Foreign Investment (PMA). The purpose of this study is to analyze how the role of investment on economic growth in Karanganyar Regency and so that this research can be used as a reference for Karanganyar Regency in its regional economic development. The method used in this research uses the non-participant observation method. And the secondary data for this study were obtained from the Central Statistics Agency (BPS) of Karanganyar Regency from 2016 to 2021. Then the data was analyzed using multiple linear regression analysis using the statistical package social sciense (SPSS) version 25 application.
Co-Authors Agus Suyatno Fadila, Sarah Pancaningsih, Rahayu Saryadi Saryadi