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Virtual Reality in Business Education: Systematic Literature Review Juliana, Ari; Nurqamarani, Adisthy Shabrina; Fadila, Sarah; Rullinawati, Rullinawati; Aripin, Sofjan
Lembaran Ilmu Kependidikan Vol 51, No 1 (2022): April: Technology and Innovation in Education, Leadership, Policy, and Educatio
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lik.v50i2.29754

Virtual reality has existed in the education field for quite some time and numerous research including systematic review papers have discussed virtual reality, particularly in STEM Education. However, there has been limited business education literature despite the increasing use of virtual reality in real-world business practices. Students need to keep pace with this technology to better prepare them as future graduates and/or entrepreneurs, and educators need to prepare and evaluate the use of virtual reality in improving students’ business skills. To gain a better understanding of the current state of virtual reality in business education and how effective it is in improving business skills, we have performed a systematic literature review of the use of virtual reality in business education within the last ten years. 118 abstracts’ screening and evaluation yield 10 selection studies included in the analysis. The result revealed that there has been limited use of a fully immersive type of virtual reality implemented in business education at higher education and most studies use a non-immersive type of virtual reality and belong to serious games categories. In addition, all articles agree that the uses of virtual reality in business education are effective in improving business skills.

Tourist Loyalty Analysis: The Influence of Service Quality and Emotional Value Dwi Rahmawati, Esti; Singgih Purnomo; Osman, Sharina; Fadila, Sarah; Baaq, Shalli Habiibika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4195

The research paper examines the interplay between service quality, emotional value, and tourist loyalty within the tourism sector, which significantly contributes to the global economy. Utilising Structural Equation Modeling-Partial Least Squares (SEM-PLS) for data analysis, the study involved 100 respondents who visited Kebumen's Menganti Beach. Findings reveal that service quality positively influences emotional value, which in turn significantly affects tourist loyalty. Specifically, 60.6% of tourist loyalty can be attributed to both service quality and emotional value. The research underscores that high-quality service enhances emotional experiences, fostering stronger connections between tourists and destinations, thereby promoting repeat visits. The study concludes that emotional value is a vital yet often neglected factor in developing strategies to enhance tourist loyalty.

Pengaruh Chanyeol EXO Sebagai Brand Ambassador Dan Perilaku Konsumtif Fans EXO Terhadap Keputusan Pembelian Produk Nacific Pancaningsih, Rahayu; Fadila, Sarah; Habiibika Baaq, Shalli; Saryadi, Saryadi; Suyatno, Agus
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 3 No. 1 (2023): Vol 3 No 1 Tahun 2023
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v3i1.2569

Brand Ambassador dapat dijadikan sebagai salah satu cara untuk meningkatkan brand image suatu produk. Dalam penelitian ini peneliti akan membahas mengenai pengaruh Chanyeol EXO sebagai brand ambassador dan perilaku konsumtif EXO-L terhadap keputusan pembelian produk Nacific. Variabel independen dalam penelitian ini adalah brand ambassador dan perilaku konsumtif EXO-L sedangkan untuk variabel dependennya adalah keputusan pembelian Nacific. Metode penelitian yang digunakan adalah metode kuantitatif dengan jumlah responden sebanyak 100 responden yang di peroleh menggunakan sampel random sampling dari populasi seluruh EXO-L Indonesia. Sumber data dari penelitian ini diperoleh dengan cara menyebarkan kuisioner dengan teknik pembobotan likert. Penelitian ini menggunakan apikasi Statistical Package Sosial Sciense (SPSS) versi 25 dan hasil penelitian ini menunjukkan bahwa Chanyeol EXO sebagai brand ambassador, perilaku konsumtif dan fanatisme fans EXO memiliki pengaruh signifikan terhadap keputusan pembelian produk Nacific.

Formulasi gel ekstrak daun kelor (Moringa oleifera Lam.) serta uji karakteristik sediaan dan uji cemaran mikrobiologi Dewi, Asiska Permata; Fadila, Sarah; Darmadi, Darmadi
Journal of Pharmaceutical and Sciences JPS Volume 7 Nomor 3 (2024)
Publisher : Fakultas Farmasi Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/journal-jps.com.v7i3.550

Moringa leaves are a type of medicinal plant that contains flavonoids, polyphenols, saponins, and tannins. The objective of this research is to make a Moringa leaf extract gel formulation and test the characteristics of the preparation's and test for microbial contamination. The characteristics are tested using organoleptic tests, pH, homogeneity, spreadability, and dosage form consistency. Meanwhile, the microbiological contamination testing included the Total Plate Count and Yeast Mold Count tests. The results of testing the characteristics of the preparation on Moringa leaf extract gel, in the organoleptic test revealed that the dosage form was semi-solid, the color was white to brownish yellow, and the odor of the extract, the pH of the preparation ranged between 6-6.2, spreadability ranged from 6.2-6.4 cm, consistency of the preparation was homogeneous, and no phase separation occurred. Furthermore, the ALT test at concentrations of 2%, 4%, 6%, 8%, positive control, and negative control obtained a colony count of 9.5x106 CFU/mL. 3.8x105 CFU/mL, 6.7x106 CFU/mL, 6.8x105 CFU/mL, 1.47x104 CFU/mL and 1x101 CFU/mL. Meanwhile, the AKK test obtained colony counts of 1.35x105 CFU/mL, 9.7x102 CFU/mL, 1.1x102 CFU/mL, 7.8x103 CFU/mL, 1x101 CFU/mL, and 1x101 CFU/mL. According to the findings of the ALT test, the number of bacterial colonies still surpasses the threshold standards stipulated by BPOM number 32 of 2019. Meanwhile, the AKK test showed that the concentration of 2% exceeds the limit for yeast mold contamination

Tourist Loyalty Analysis: The Influence of Service Quality and Emotional Value Dwi Rahmawati, Esti; Singgih Purnomo; Osman, Sharina; Fadila, Sarah; Baaq, Shalli Habiibika
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4195

The research paper examines the interplay between service quality, emotional value, and tourist loyalty within the tourism sector, which significantly contributes to the global economy. Utilising Structural Equation Modeling-Partial Least Squares (SEM-PLS) for data analysis, the study involved 100 respondents who visited Kebumen's Menganti Beach. Findings reveal that service quality positively influences emotional value, which in turn significantly affects tourist loyalty. Specifically, 60.6% of tourist loyalty can be attributed to both service quality and emotional value. The research underscores that high-quality service enhances emotional experiences, fostering stronger connections between tourists and destinations, thereby promoting repeat visits. The study concludes that emotional value is a vital yet often neglected factor in developing strategies to enhance tourist loyalty.

The Role of Investment in The Economic Growth Rate of Karanganyar Regency Pancaningsih, Rahayu; Habiibika Baaq, Shalli; Fadila, Sarah
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Economic growth is seen as a long-term economic problem in a country. The ability to produce goods and services of a country will also continue to increase in subsequent periods. The success of economic development in a region occurs because economic growth continues to increase, so that people's income and community welfare are also expected to continue to increase. Investment is one of the factors that influence economic growth, especially in Karanganyar Regency, seen from the data on the Realization of Domestic Investment (PMDN) and Foreign Investment (PMA). The purpose of this study is to analyze how the role of investment on economic growth in Karanganyar Regency and so that this research can be used as a reference for Karanganyar Regency in its regional economic development. The method used in this research uses the non-participant observation method. And the secondary data for this study were obtained from the Central Statistics Agency (BPS) of Karanganyar Regency from 2016 to 2021. Then the data was analyzed using multiple linear regression analysis using the statistical package social sciense (SPSS) version 25 application.

The Influence of Revisit Intention Through E-WOM and City Branding in The Creative Tourism of The Ngarsopuro Night Market Fadila, Sarah
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Various studies mention that tourists are currently changing their tourism travel patterns from buying products to buying experiences. From mass tourism to responsible tourism. Responding to changes in consumer / tourist demand from buying products to buying experiences and the growing need for responsible tourism, in terms of tourism, what is known as creativity-based tourism or creative tourism has emerged. Along with the development of tourism, especially cultural tourism, which not only places tourists as "spectators" or connoisseurs, but they then change their goals to try to understand the local culture. To determine the effect of E-WOM on the intention to revisit the Ngarsopuro Night Market creative tourism. To determine the effect of City Branding on the intention to visit Ngarsopuro Night Market creative tourism. To find out eWOM and City Branding together have an effect on the intention to visit Ngarsopuro Night Market creative tourism The method in this study is a quantitative method. The data collection method uses a questionnaire. While data analysis uses Path Analysis Test. The results of this study indicate that: 1) There is a positive and significant effect of E- WOM on revisit intention, so the first hypothesis is accepted. 2) There is a positive and significant effect of City Branding on revisit intention, so the second hypothesis is accepted. 3) There is a positive and significant effect of E-WOM and City Branding on return visit intention, so the third hypothesis is accepted.

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