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Pengaruh Chanyeol EXO Sebagai Brand Ambassador Dan Perilaku Konsumtif Fans EXO Terhadap Keputusan Pembelian Produk Nacific Pancaningsih, Rahayu; Fadila, Sarah; Habiibika Baaq, Shalli; Saryadi, Saryadi; Suyatno, Agus
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 3 No. 1 (2023): Vol 3 No 1 Tahun 2023
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v3i1.2569

Abstract

Brand Ambassador dapat dijadikan sebagai salah satu cara untuk meningkatkan brand image suatu produk. Dalam penelitian ini peneliti akan membahas mengenai pengaruh Chanyeol EXO sebagai brand ambassador dan perilaku konsumtif EXO-L terhadap keputusan pembelian produk Nacific. Variabel independen dalam penelitian ini adalah brand ambassador dan perilaku konsumtif EXO-L sedangkan untuk variabel dependennya adalah keputusan pembelian Nacific. Metode penelitian yang digunakan adalah metode kuantitatif dengan jumlah responden sebanyak 100 responden yang di peroleh menggunakan sampel random sampling dari populasi seluruh EXO-L Indonesia. Sumber data dari penelitian ini diperoleh dengan cara menyebarkan kuisioner dengan teknik pembobotan likert. Penelitian ini menggunakan apikasi Statistical Package Sosial Sciense (SPSS) versi 25 dan hasil penelitian ini menunjukkan bahwa Chanyeol EXO sebagai brand ambassador, perilaku konsumtif dan fanatisme fans EXO memiliki pengaruh signifikan terhadap keputusan pembelian produk Nacific.
The Role of Investment in The Economic Growth Rate of Karanganyar Regency Pancaningsih, Rahayu; Habiibika Baaq, Shalli; Fadila, Sarah
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic growth is seen as a long-term economic problem in a country. The ability to produce goods and services of a country will also continue to increase in subsequent periods. The success of economic development in a region occurs because economic growth continues to increase, so that people's income and community welfare are also expected to continue to increase. Investment is one of the factors that influence economic growth, especially in Karanganyar Regency, seen from the data on the Realization of Domestic Investment (PMDN) and Foreign Investment (PMA). The purpose of this study is to analyze how the role of investment on economic growth in Karanganyar Regency and so that this research can be used as a reference for Karanganyar Regency in its regional economic development. The method used in this research uses the non-participant observation method. And the secondary data for this study were obtained from the Central Statistics Agency (BPS) of Karanganyar Regency from 2016 to 2021. Then the data was analyzed using multiple linear regression analysis using the statistical package social sciense (SPSS) version 25 application.
Digitalization and Automatization on the Performance of Employees of the Karanganyar Environmental Service through Job Satisfaction Pancaningsih, Rahayu; Suyatno, Agus; Rahmawati, Esti Dwi
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 3 (2025): July: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i3.337

Abstract

This study aims to examine the effect of digitalization and automation on employee performance, with job satisfaction as a mediating variable. The background of this research is based on the dynamics of modern organizations that are required to continuously adapt to technological developments, particularly in the era of digital transformation. The implementation of digital technology and automation systems has become a key strategy for improving operational efficiency, accelerating work processes, and optimizing workforce productivity. However, this transformation also poses new challenges, particularly regarding how technology impacts employee job satisfaction and overall performance. This study employed a quantitative approach with a survey method. A questionnaire using a 4-point Likert scale was distributed to 65 employees of the Karanganyar Regency Environmental Agency. Data collection was conducted directly, and data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships between variables and the mediating role of job satisfaction. The results indicate that digitalization and automation have a positive and significant impact on employee performance. Furthermore, job satisfaction was also shown to play a significant mediating role in strengthening the influence of digitalization and automation on performance. These findings demonstrate that the success of technology implementation in the workplace is not solely determined by technical aspects, but also depends heavily on how the technology improves employee well-being and job satisfaction. Therefore, organizations need to consider employee psychological aspects at every stage of their digital transformation. This research provides theoretical and practical contributions to understanding the role of digitalization and automation in improving employee performance through a job satisfaction-oriented approach.