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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sri Wanti Belani
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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THE INFLUENCE OF WEBSITE QUALITY ON PURCHASE INTENTION WITH BRAND REPUTATION AS A MODERATION VARIABLE Efendi, Efendi; Eva Yuniarti Utami; Farida Akbarina; Ilham, Ilham; Sri Wanti Belani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Researchers believe that the Website Quality variable can have a positive relationship and a positive influence on purchasing decisions because buyers can find out detailed information on the website, can bind buyers, and so on (Jonathan Sarwono, 2016). Apart from that, researchers believe that a brand's reputation can strengthen the relationship between website quality and purchasing decisions(Azhari, 2015). This research is quantitative research with an explanatory approach, namely research that uses previous research as a stepping stone to find new variations in future research(Sugiyono, 2019). The data in this research was obtained from distributing digital questionnaires to Tiktok shop consumers after being allowed to return with the criteria of at least one shopping trip, if not more than once, then they cannot be called consumers(Abdurahman, 2016). This data is also called pyramid data. The data in this study were analyzed using PLS 4.0. The result this research show the Website Quality variable has a positive relationship and has a significant influence on The reversal decision was due to being positive and the P-Values were below the 0.05 significance level, namely 0.002.In addition, the researcher's belief and subsequent experiments can be proven because the Brnad Reputation variable can moderate the relationship between the two variables above, indicated by the P-Values which are positive and are below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.002. This means that with a quality website high and accompanied by a good brand reputation can further strengthen consumers in deciding to purchase a product being offered.
Socialization of Tips for Increasing MSME and Educator Income Through the Utilization of Meta AI: Pengabdian Hartana; Didik Suhariyanto; Sri Wanti Belani; Muslihatul Hidayah4; Dona Katarina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5135

Abstract

The use of artificial intelligence (AI) has become a major catalyst in digital economic transformation and pedagogical innovation. This community service activity aims to disseminate tips for increasing income for Micro, Small, and Medium Enterprises (MSMEs) and educators through the use of Meta AI. This program was implemented across islands in four specific locations: Tanjung Binga Village (Sumatra), Teluk Lerong Village (Kalimantan), Panggungharjo Village (Java), and Salassae Village (Sulawesi). The methods used included interactive workshops, technical assistance on the use of Meta AI's generative features for marketing content, and optimization of virtual assistants in creating monetization-based teaching materials. The results of the activity showed an 85% increase in digital literacy among participants and a readiness to adopt AI technology for operational strategies. The use of Meta AI has been proven to reduce marketing content production costs by up to 60%, which directly has the potential to increase profit margins for MSMEs and provide additional income opportunities for educators through the creation of educational digital products.
Co-Authors Didik Suhariyanto Dona Katarina Efendi Efendi Eva Yuniarti Utami Farida Akbarina Hartana Ilham Ilham Muslihatul Hidayah4