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All Journal Erudio: Journal of Educational Innovation Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Pendidikan Progresif
Fasieh, Muhammad Fajrul Islam
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Economics, Econometrics & Finance Education Social Sciences

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Defiance and Opportunity of Marketing Performance of Rural Bank in Indonesia Suryadi, Nanang; Hakim, Abdurrahman; Fasieh, Muhammad Fajrul Islam; Gulam B, Muhammad Irsyad; Hidayat, Bambang Samsul
Journal of Accounting Research, Organization and Economics Vol 6, No 3 (2023): JAROE Vol. 6 No. 3 December 2023
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v6i3.34647

Abstract

Objective A massive advance in the digital era has changed customer habits, and marketing has even changed these past few years. Banking service started focusing on customer relation. The government policy also contributed a lot in law paying for the implementation of banking technology. This research was aimed at identifying the effects of technology, government, and customers on marketing performance through the mediation of human resources. This research was conducted at Rural Banks in Indonesia.Design/Methodology This research utilized Partial Least Square- Structural Equation Model (PLS-SEM). The samples of research were 184 respondents who have already known the marketing condition in Rural Banks.Results The research result referred that a number of factors relating to technology, government, and customer have significant effects on marketing performance. The human resource played a role in mediating the effects of technology and government on marketing performance partially.Contribution This research showed that the effect of technology, government, and customer were able to trigger a good improvement of marketing performance. Further, the practical contribution indicated that the marketing performance was needed and required by Rural Bank in this digital era.Novelty/Originality This paper contributes to the rural bank literature by providing a unique overview of the field of corporate performance research. The study also utilizes a unique methodology by sampling a variety of different objects. By adopting a comprehensive strategy, this study aims to provide a more holistic perspective on marketing performance, especially in the field of rural banking
SMART BILLING FOR SMART VILLAGE: INTEGRATING WHATSAPP GATEWAY AND QRIS TO STRENGTHEN BUMDES FINANCIAL MANAGEMENT IN TEGALWERU VILLAGE Rofiq, Ainur; Prameka, Adelia Shabrina; Fasieh, Muhammad Fajrul Islam
Erudio Journal of Educational Innovation Vol 12, No 2 (2025): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

This community service program aims to increase compliance among the residents of Tegalweru Village in paying water and sanitation fees through the innovation of the Smart Billing digital payment system based on WhatsApp Gateway and QRIS Payment Gateway. The activity will be held on September 21, 2025, at the Tegalweru Village Hall, involving 30 participants from the Karang Taruna and BUMDes management. The implementation method uses a participatory approach through the stages of socialisation, Focus Group Discussion, training, and mentoring. The evaluation results showed a significant improvement in participants' knowledge, attitudes, and skills; with the majority of participants understanding and being able to use the digital payment system independently. This program has proven to improve the financial efficiency and transparency of BUMDes and strengthen the digital literacy of rural communities. The recommended activity is to expand the implementation of the Smart Billing system to all village residents and make it a replication model for other villages towards sustainable Smart Villages.
Green Human Resource Management as an Educational Framework for Environmental Performance: Evidence from the Public Sector Aryati, Ana Sofia; Fasieh, Muhammad Fajrul Islam
Jurnal Pendidikan Progresif Vol 15, No 4 (2025): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpp.v15i4.pp2825-2843

Abstract

Green Human Resource Management as an Educational Framework for Environmental Performance: Evidence from the Public Sector. Objective: This study aims to investigate the impact of Green Human Resource Management (GHRM) practices on environmental performance (GP) within government organizations. It seeks to fill the existing research gap by examining the mediating roles of green organizational commitment (GOC) and employee green behavior (EGB) in the relationship between GHRM and GP. Methods: The research employed a quantitative approach using a structured survey distributed to employees across various government organizations. Data were analyzed using Structural Equation Modeling (SEM) to assess the direct and indirect effects of GHRM on EP, with GOC and EGB as mediating variables. Findings: The study found that GHRM has a statistically significant positive effect on EP. Specifically, GHRM practices increased GP by p-value (p < 0.008). Furthermore, both GOC and EGB partially mediated this relationship. Among the two mediators, GOC demonstrated a stronger mediating effect, with a p-value of 0.000 for the total influence, compared to EGB, which had a p-value of 0.016. These results emphasize that fostering organizational commitment plays a more pivotal role in enhancing the effectiveness of GHRM strategies. Conclusion: The findings underscore the critical role of GHRM in promoting superior environmental performance, both directly and through fostering organizational commitment and individual green behaviors. The stronger mediating role of GOC suggests that cultivating a shared sense of environmental responsibility within the organization is key to maximizing the impact of green HR practices. Practical Implications: These findings provide actionable insights for policymakers and organizational leaders. For instance, local governments and corporate HR departments should prioritize investing in GHRM-specific training programs to strengthen employees' green commitment and behaviors. Additionally, embedding environmental values into organizational culture and HR frameworks can significantly enhance sustainable outcomes. Firms that institutionalize GHRM as part of their strategic operations are more likely to achieve long-term environmental compliance and resilience. Keywords: green human resource management; green organizational commitment; environmental performance, employee green behavior, green training.
Co-Authors Adelia Shabrina Prameka Ainur Rofiq Aryati, Ana Sofia Gulam B, Muhammad Irsyad Hakim, Abdurrahman Hidayat, Bambang Samsul Nanang Suryadi