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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Istiqro' MALIA Jurnal Mu'allim An-Nisbah : Jurnal Perbankan Syariah Jurnal Iqtisaduna Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Wadiah : Jurnal Perbankan Syariah Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Syariah dan Hukum Islam Journal Research of Social Science, Economics, and Management Kartika: Jurnal Studi Keislaman IEB: Journal of Islamic Economics and Business Lā-Syakka (Jurnal Pengabdian Kepada Masyarakat)
Aslikhah
Universitas Yudharta Pasuruan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Strategi Pemasaran Produk Gadai Investasi Emas Syari’ah Dalam Meningkatkan Jumlah Nasabah Di Pegadaian Syari’ah : (Studi Kasus di Pegadaian Syari’ah Cabang Pasuruan) Jamilatul Muslimah; Aslikha M; Fahmul Iltiham
La-Syakka: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): La-Syaka: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Islam Sunan Kalijogo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam pendampingan ini, penulis mengangkat suatu permasalahan yaitu (1) bagaimana prosedur pemasaran produk gadai investasi emas dan (2) bagaimana strategi pemasaran produk gadai investasi emas dalam meningkatkan jumlah nasabah pada pegadaian syari’ah. Strategi Pemasaran merupakan langkah awal agar produk yan dimiliki perusahaan dapat dikenal masyarakat. Dalam merancang strategi pemasaran, terdapat beberapa hal yang harus diperhatikan manajer, seperti faktor pendukung dan penghambat perusahaan, baik faktor internal maupun eksternal. Hal ini dilakukan agar proses pemasaran bisa berjalan dengan baik sesuai yang diharapkan guna menarik minat calon nasabah. Pendampingan  ini dengan menggunakan pendekatan penelitian kualitatif. Teknik pengumpulan data dengan melakukan wawancara, observasi dan dokumentasi. Teknik analisis data menggunakan analisis deskriptif untuk memaparkan masalah pertama dan kedua. Sedangkan tujuan dari pendampingan  ini untuk mengetahui strategi pemasaran dan prosedur pemasaran produk gadai investasi emas di  Pegadaian Syari’ah Cabang Pasuruan. Hasil pendampingan  yang telah dilakukan, dapat disimpulkan bahwa produk gadai investasi emas ini merupakan produk unggulan yang diminati oleh masyarakat, dan strategi yang dilakukan Pegadaian Syari’ah dalam memasarkan produk gadai investasi emas dengan melalui radio, menyebarkan brosur, memasang banner dan pada kelompok komunitas.
Literasi Keuangan Syariah dan Motivasi Berwirausaha: Strategi Penguatan Pengelolaan Keuangan Berbasis Nilai Islami Armadiana, Rodiyah; Aslikhah; Sukamto
Kartika: Jurnal Studi Keislaman Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i3.237

Abstract

This study aims to analyze the relationship between Islamic financial literacy and entrepreneurial motivation in strengthening students’ financial management skills at Universitas Yudharta Pasuruan. The disparity in financial literacy levels across Indonesian regions highlights the importance of continuous education and training in Islamic-based finance. Although awareness of Islamic economics is increasing, many students still lack adequate understanding of Islamic financial management principles, which may affect their future financial well-being. This research employed a qualitative approach using in-depth interviews and observations of students with entrepreneurial interests. The findings reveal that entrepreneurial motivation serves as a key factor encouraging students to adopt ethical and responsible financial management practices. However, the application of Islamic financial values remains largely conceptual and not yet fully integrated into entrepreneurial activities. Therefore, structured and practical Islamic financial literacy programs are necessary to enhance students’ competencies in managing sustainable and sharia-compliant businesses.
ANALISIS POTENSI, TANTANGAN, DAN PROSPEK PENGEMBANGAN WISATA HALAL BERBASIS PERSEPSI GENERASI Z DI KOTA PASURUAN Nurul Rokhis Amelia; Aslikhah; Sukamto
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 3 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i3.19841

Abstract

This study aims to analyze the potential, challenges, and prospects of halal tourism development based on Generation Z perceptions in Pasuruan City, particularly in the Pasuruan City Square as a public space with strategic value for Muslim-friendly tourism development. This research employs a qualitative approach with a phenomenological design to understand the subjective experiences and meanings of Generation Z regarding halal tourism. Data collection techniques include in-depth interviews with 10 informants selected through purposive sampling, supported by observation and documentation. Data analysis is conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, with validity ensured through source and technique triangulation. The findings reveal that Pasuruan City Square has strong potential as a halal tourism destination based on public space through the integration of recreational, social, and religious functions, supported by pilgrimage activities, the availability of worship facilities, and good accessibility. However, its development still faces several challenges, including suboptimal facility quality, environmental cleanliness issues, inadequate spatial management, and the absence of formal halal standardization. On the other hand, the development prospects are highly promising, driven by Generation Z’s adaptability to technology and the significant influence of social media in shaping travel interest. Therefore, an integrated development strategy is required, including improving service quality, strengthening halal identity, and optimizing digital promotion.
Analysis of the Implementation of the Halal Value Chain in MSMEs as an Effort to Strengthen the Halal Industry Ecosystem in Purwodadi District, Pasuruan Regency. Nadia Ibrahim; Aslikhah; Sukamto
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 3 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i3.19853

Abstract

This study aims to analyze implementation of the halal value chain among MSMEs in Purwodadi District, including the level of understanding and awareness of business actors, the challenges encountered, and efforts to optimize the strengthening of the halal industry ecosystem. This study employs a descriptive qualitative approach. Data collection was carried out through in-depth interviews, observation, and documentation involving ten MSME actors. The data were subsequently analyzed using data reduction, data display, and conclusion-drawing techniques. The findings indicate that the implementation of the halal value chain has been carried out within the framework of national regulations and supported by halal certification policies; however, it is not yet fully integrated. The understanding and awareness of MSME actors vary, where some have implemented halal principles comprehensively, while others are still limited to basic aspects such as hygiene and product safety. The implementation across value chain stages also shows varying levels of application. The main challenges include limited digital literacy, insufficient understanding of the halal concept, uneven halal certification ownership, limited mentoring support, and suboptimal utilization of digital marketing. Optimization efforts are needed through improving digital literacy, strengthening halal understanding, enhancing mentoring programs, and developing digital-based marketing to ensure a more effective and sustainable implementation of the halal value chain.
An Analysis of Bank Syariah Indonesia's Mobile Banking Services in Attracting Customers in Pandaan, Pasuruan Afidatu Aininnisa; Sukamto Sukamto; Aslikhah Aslikhah
Journal Research of Social Science, Economics, and Management Vol. 5 No. 12 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i12.1475

Abstract

The development of digital technology has driven the transformation of banking services, including in the Islamic banking sector through the implementation of mobile banking. This study aims to analyze the mobile banking services of Bank Syariah Indonesia (BSI) in increasing the number of customers at KCP Pandaan Pasuruan. The research method used is a descriptive qualitative approach with a case study design. Data were collected through observation, interviews, and documentation, and analyzed systematically to obtain a comprehensive understanding of the implementation of digital services. The results show that BSI mobile banking services provide ease of access, time efficiency, and convenience in transactions, which positively influence public interest in becoming customers. Furthermore, features integrated with Islamic values such as ZISWAF and spiritual services offer competitive advantages that enhance customer trust and loyalty. However, several challenges remain, including uneven digital literacy, security concerns, and internet network limitations. Therefore, optimizing mobile banking services must be accompanied by digital education and system quality improvement. This study implies that sharia-based digital service innovation plays a strategic role in enhancing financial inclusion and increasing the number of customers.
Strategi Pemasaran Digital Syariah dalam Meningkatkan Preferensi Pembelian Ulang Konsumen Putri Dayana Putri Dayana; Sukamto; Aslikhah
Kartika: Jurnal Studi Keislaman Vol. 6 No. 3 (2026): Kartika: Jurnal Studi Keislaman (August)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i3.840

Abstract

This study aims to describe the Islamic digital marketing strategy applied by Abu 'Alwi Perfume Store in Sukorejo to enhance consumer repurchase preference. In the digital economy era, the integration of Islamic values such as shiddiq (honest), amanah (trustworthy), fathanah (intelligent), and tabligh (communicative) becomes key in building customer trust on digital platforms. The research employs a descriptive qualitative method with data collection techniques including observation, in-depth interviews, and documentation. The findings reveal that Abu 'Alwi Perfume Store successfully utilizes social media platforms such as TikTok, Instagram, Facebook, and WhatsApp to build an honest and transparent brand image. This strategy encompasses educational content, customer testimonials, and responsive services that reflect Islamic values. Consistency between digital promotions and actual product quality emerges as the primary factor driving customer loyalty and repurchase preference. Through this approach, the store not only increases sales but also strengthens emotional relationships and customer trust, thereby creating sustainable competitive advantage in an increasingly competitive digital marketplace. This research contributes to the development of a digital-based Islamic marketing model that remains relevant to contemporary consumer needs
Strategi Pemasaran Syariah Produk Tabungan Ukhuwah pada BPRS Daya Artha Mentari bagi Pelaku UMKM Halal Cendi Fibtia; Aslikhah; Sukamto
Kartika: Jurnal Studi Keislaman Vol. 6 No. 3 (2026): Kartika: Jurnal Studi Keislaman (August)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i3.870

Abstract

The development of the Islamic banking sector in the country forces financial institutions to adopt marketing tactics that are efficient and in line with Sharia principles. PT. BPRS Daya Artha Mentari introduced the Ukhuwah Savings product with a profit-sharing mechanism and a lottery program to attract public attention, especially for MSMEs that operate according to Sharia. Nevertheless, there are still obstacles such as low understanding of Islamic finance and public perception of the product. This study aims to evaluate the Islamic marketing approach as well as the Ukhuwah Savings services and ways to attract the interest of halal MSME actors in Pasuruan Regency. The method used is qualitative with a descriptive approach. Data were collected through observation, interviews, and documentation from informants from the marketing department and MSME customers based on Sharia. Research findings indicate that the implemented sharia marketing strategy already reflects the values of shiddiq, amanah, tabligh, and fathanah. The marketing process is carried out directly, through brochure distribution, as well as utilizing digital platforms such as WhatsApp and Instagram. The services provided are friendly, responsive, and adaptive through a pick-up system. This strategy is stated to be effective in increasing the interest of halal MSME actors in Tabungan Ukhuwah, although improvements are still needed in education, information transparency, and promotion strengthening to build trust and customer numbers sustainably.
Kontribusi Sertifikasi Halal terhadap Peningkatan Kualitas Produk dan Layanan pada Rumah Makan Ana Mardinatul Ilmi; Aslikhah; Sukamto
Kartika: Jurnal Studi Keislaman Vol. 6 No. 3 (2026): Kartika: Jurnal Studi Keislaman (August)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i3.1002

Abstract

Halal certification serves as a essential mechanism in guaranteeing the halal status, safety, and standard of food products available to the public. As competition intensifies within the culinary sector, entrepreneurs are expected not only to offer halal food but also to ensure product and service quality that aligns with consumer expectations. This research was prompted by the heightened awareness among Muslim consumers regarding the significance of halal guarantee as a marker of product reliability. The objective of this study is to examine how halal certification implementation enhances product and service quality at three restaurants M2M, Geprek Sa'i, and Ayam Goreng Nelongso situated in Pandaan District, Pasuruan Regency. This investigation utilized a qualitative methodology with a multiple-case study framework. Data gathering was performed through direct observation, comprehensive interviews, and archival records engaging owners, staff, and customers. The analytical process applied the Miles, Huberman, and Saldana interactive model, encompassing data condensation, data presentation, and deriving insights. The results demonstrate that halal certification implementation plays a role in elevating product quality via utilizing halal-verified ingredients, sanitary production methods, and ongoing quality monitoring. Moreover, halal certification elevates service quality by fostering courteous, proficient, and dependable customer interactions. This research suggests that halal certification operates not merely as regulatory adherence but also as a strategic instrument to enhance market competitiveness and consumer confidence within the culinary sector
Co-Authors Afidatu Aininnisa Ana Mardinatul Ilmi Anik Fatimatuzahro Armadiana, Rodiyah Aslikhah Cendi Fibtia Fahmul Iltiham Farida, Alimatul Habibi, Ach. Habibi, Achmad Hendri Wahyudi Iltiham, Muhammad Fahmul Jamilatul Muslimah Khoiriyah Laili Agustin M Dayat Maulidatul K Maulidiyah, Dewi Sari MIFTAKHUL JANNAH Muhammad Nizar Muhammad Taufik Kurohman Nadia Ibrahim Nurul Rokhis Amelia Putri Dayana Putri Dayana Salsabila, Syafna Siti Ida Yanti Siti Mutmainatul Rizki Sukamto .