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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Istiqro' MALIA Jurnal Mu'allim An-Nisbah : Jurnal Perbankan Syariah Jurnal Iqtisaduna Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Wadiah : Jurnal Perbankan Syariah Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Syariah dan Hukum Islam Kartika: Jurnal Studi Keislaman IEB: Journal of Islamic Economics and Business Lā-Syakka (Jurnal Pengabdian Kepada Masyarakat)
Aslikhah
Universitas Yudharta Pasuruan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Strategi Pemasaran Produk Gadai Investasi Emas Syari’ah Dalam Meningkatkan Jumlah Nasabah Di Pegadaian Syari’ah : (Studi Kasus di Pegadaian Syari’ah Cabang Pasuruan) Jamilatul Muslimah; Aslikha M; Fahmul Iltiham
La-Syakka: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): La-Syaka: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Islam Sunan Kalijogo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam pendampingan ini, penulis mengangkat suatu permasalahan yaitu (1) bagaimana prosedur pemasaran produk gadai investasi emas dan (2) bagaimana strategi pemasaran produk gadai investasi emas dalam meningkatkan jumlah nasabah pada pegadaian syari’ah. Strategi Pemasaran merupakan langkah awal agar produk yan dimiliki perusahaan dapat dikenal masyarakat. Dalam merancang strategi pemasaran, terdapat beberapa hal yang harus diperhatikan manajer, seperti faktor pendukung dan penghambat perusahaan, baik faktor internal maupun eksternal. Hal ini dilakukan agar proses pemasaran bisa berjalan dengan baik sesuai yang diharapkan guna menarik minat calon nasabah. Pendampingan  ini dengan menggunakan pendekatan penelitian kualitatif. Teknik pengumpulan data dengan melakukan wawancara, observasi dan dokumentasi. Teknik analisis data menggunakan analisis deskriptif untuk memaparkan masalah pertama dan kedua. Sedangkan tujuan dari pendampingan  ini untuk mengetahui strategi pemasaran dan prosedur pemasaran produk gadai investasi emas di  Pegadaian Syari’ah Cabang Pasuruan. Hasil pendampingan  yang telah dilakukan, dapat disimpulkan bahwa produk gadai investasi emas ini merupakan produk unggulan yang diminati oleh masyarakat, dan strategi yang dilakukan Pegadaian Syari’ah dalam memasarkan produk gadai investasi emas dengan melalui radio, menyebarkan brosur, memasang banner dan pada kelompok komunitas.
Literasi Keuangan Syariah dan Motivasi Berwirausaha: Strategi Penguatan Pengelolaan Keuangan Berbasis Nilai Islami Armadiana, Rodiyah; Aslikhah; Sukamto
Kartika: Jurnal Studi Keislaman Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i3.237

Abstract

This study aims to analyze the relationship between Islamic financial literacy and entrepreneurial motivation in strengthening students’ financial management skills at Universitas Yudharta Pasuruan. The disparity in financial literacy levels across Indonesian regions highlights the importance of continuous education and training in Islamic-based finance. Although awareness of Islamic economics is increasing, many students still lack adequate understanding of Islamic financial management principles, which may affect their future financial well-being. This research employed a qualitative approach using in-depth interviews and observations of students with entrepreneurial interests. The findings reveal that entrepreneurial motivation serves as a key factor encouraging students to adopt ethical and responsible financial management practices. However, the application of Islamic financial values remains largely conceptual and not yet fully integrated into entrepreneurial activities. Therefore, structured and practical Islamic financial literacy programs are necessary to enhance students’ competencies in managing sustainable and sharia-compliant businesses.
ANALISIS POTENSI, TANTANGAN, DAN PROSPEK PENGEMBANGAN WISATA HALAL BERBASIS PERSEPSI GENERASI Z DI KOTA PASURUAN Nurul Rokhis Amelia; Aslikhah; Sukamto
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 3 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i3.19841

Abstract

This study aims to analyze the potential, challenges, and prospects of halal tourism development based on Generation Z perceptions in Pasuruan City, particularly in the Pasuruan City Square as a public space with strategic value for Muslim-friendly tourism development. This research employs a qualitative approach with a phenomenological design to understand the subjective experiences and meanings of Generation Z regarding halal tourism. Data collection techniques include in-depth interviews with 10 informants selected through purposive sampling, supported by observation and documentation. Data analysis is conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, with validity ensured through source and technique triangulation. The findings reveal that Pasuruan City Square has strong potential as a halal tourism destination based on public space through the integration of recreational, social, and religious functions, supported by pilgrimage activities, the availability of worship facilities, and good accessibility. However, its development still faces several challenges, including suboptimal facility quality, environmental cleanliness issues, inadequate spatial management, and the absence of formal halal standardization. On the other hand, the development prospects are highly promising, driven by Generation Z’s adaptability to technology and the significant influence of social media in shaping travel interest. Therefore, an integrated development strategy is required, including improving service quality, strengthening halal identity, and optimizing digital promotion.
Analysis of the Implementation of the Halal Value Chain in MSMEs as an Effort to Strengthen the Halal Industry Ecosystem in Purwodadi District, Pasuruan Regency. Nadia Ibrahim; Aslikhah; Sukamto
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 3 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i3.19853

Abstract

This study aims to analyze implementation of the halal value chain among MSMEs in Purwodadi District, including the level of understanding and awareness of business actors, the challenges encountered, and efforts to optimize the strengthening of the halal industry ecosystem. This study employs a descriptive qualitative approach. Data collection was carried out through in-depth interviews, observation, and documentation involving ten MSME actors. The data were subsequently analyzed using data reduction, data display, and conclusion-drawing techniques. The findings indicate that the implementation of the halal value chain has been carried out within the framework of national regulations and supported by halal certification policies; however, it is not yet fully integrated. The understanding and awareness of MSME actors vary, where some have implemented halal principles comprehensively, while others are still limited to basic aspects such as hygiene and product safety. The implementation across value chain stages also shows varying levels of application. The main challenges include limited digital literacy, insufficient understanding of the halal concept, uneven halal certification ownership, limited mentoring support, and suboptimal utilization of digital marketing. Optimization efforts are needed through improving digital literacy, strengthening halal understanding, enhancing mentoring programs, and developing digital-based marketing to ensure a more effective and sustainable implementation of the halal value chain.
Co-Authors Anik Fatimatuzahro Armadiana, Rodiyah Aslikhah Fahmul Iltiham Farida, Alimatul Habibi, Ach. Habibi, Achmad Hendri Wahyudi Iltiham, Muhammad Fahmul Jamilatul Muslimah Khoiriyah Laili Agustin M Dayat Maulidatul K Maulidiyah, Dewi Sari MIFTAKHUL JANNAH Muhammad Nizar Muhammad Taufik Kurohman Nadia Ibrahim Nurul Rokhis Amelia Salsabila, Syafna Siti Ida Yanti Siti Mutmainatul Rizki Sukamto .