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All Journal Community Service Progress
Sianaipar, Christin Natalia
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Economics, Econometrics & Finance Social Sciences Other

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Optimalisasi Strategi Pemasaran Usaha Mikro, Kecil dan Menengah.(UMKM) Melalui Pembuatan Logo dan Promosi Berbasis Media Sosial di Kelurahan Tambangan Rusmewahni, Rusmewahni; Sinaga, Eka Mayastika; Nainggolan, Benhart; Sianaipar, Christin Natalia
Community Service Progress Vol. 2 No. 2 (2023): Community Service Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i2.118

Abstract

The target of the Real Working Group (KKN) activities entitled "Optimizing the Marketing Strategy for Micro, Small and Medium Enterprises (MSMEs) for Brown Sugar through Logo Creation and Promotion Based on Digital Marketing in Tambangan Subdistrict" is more targeted at the people of Tambangan Subdistrict, in order to increase MSMEs in the Subdistrict. Mining. Several considerations in choosing MSMEs in Tambangan Village have many disadvantages compared to other potential UI'IKM. In this way, we are trying to help maximize sales of MSME products by using a door-to-door system, utilizing social media as a promotional system, and logos on MSME products in Tambangan Village
Co-Authors Nainggolan, Benhart Rusmewahni, Rusmewahni Sinaga, Eka Mayastika