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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Journal of Citizen Research and Development
Ginting, Gevy Ketia
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Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Medicine & Pharmacology

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Analysis of the Use of Various Languages in Msme Digital Marketing on Instagram: Case Study of Pukis Kota Baru Butarbutar, Della Agaveni; Hasugian, Anastasia Boru; Sitanggang, Cindy B; Dalimunthe, Afifah Nida Suhailah Br; Ginting, Gevy Ketia; Badawi, Agil; Dalimunthe, Syairal Fahmy
Journal of Citizen Research and Development Vol 1, No 2 (2024): November 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jcrd.v1i2.3957

Abstract

The rapid development of technology requires MSME Entrepreneurs to be more creative and innovative. Instagram is one of the Social Media that is widely used in promoting their products today. Like the @pukiskotabaru account which uses Instagram as a digital marketing tool. The purpose of this study is to determine the type of use of language varieties in video content on the @pukiskotabaru Instagram account and assess the effectiveness of the use of language varieties by the @pukiskotabaru Instagram account in attracting attention and influencing consumers. In this study, researchers used qualitative methods with data collection techniques then used content analysis techniques, where researchers collected several video content to find several interesting posts or videos in the process of digital marketing of their products. The results of this study indicate that the use of language varieties in the video content of the @pukiskotabaru Instagram account consists of spoken language varieties, written language varieties, and nonstandard language varieties, the use of persuasive written language varieties and strong visuals to attract consumer interest and the use of these language varieties has proven to be quite effective in attracting attention and influencing consumers.
Solusi Perbedaan Komunikasi Bisnis Antar Generasi di Lingkungan Kerja : Generasi Z, Milenial dan Generasi X Harmen, Hilma; Ginting, Gevy Ketia; Napitupulu, Dhaet Fretty; Siagian, Yeny Elfina; Saragih, Simon Herbeth Beekham; Ramadhan, Bintang Pajar; Marpaung, Agung Kurniawan Benedictus
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 4 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i4.1305

Abstract

In the era of globalization and digital transformation, organizations encounter persistent challenges in managing business communication across generations. Differences in media preferences, language style, and perceptions of authority often lead to misunderstandings and conflicts among Generation X, Millennials, and Generation Z in the workplace. This study aims to examine the distinctive communication patterns of these three generations and to formulate strategic solutions to enhance cross-generational collaboration. Employing a qualitative approach through library research, the analysis was conducted by reviewing academic literature published between 2013 and 2023 and applying content analysis to identify recurring themes. The findings reveal that Generation X favors formal and structured communication, Millennials adopt a balanced and collaborative style, while Generation Z prioritizes fast, digital, and visual interaction. These variations create communication barriers such as technological gaps, differences in expectations of formality, and divergent interpretations of symbols and language. To address these issues, the study proposes six strategic pillars: integrated multi-channel systems, cross-generational communication training, two-way mentoring, adaptive communication protocols, continuous evaluation, and inclusive leadership. The study contributes to organizational communication research by emphasizing the importance of adaptive strategies to build an inclusive culture and demonstrates practical implications for improving teamwork, productivity, and innovation in multigenerational workplaces.
Co-Authors Badawi, Agil Butarbutar, Della Agaveni Dalimunthe, Afifah Nida Suhailah Br Hasugian, Anastasia Boru Hilma Harmen Marpaung, Agung Kurniawan Benedictus Napitupulu, Dhaet Fretty Ramadhan, Bintang Pajar Saragih, Simon Herbeth Beekham Siagian, Yeny Elfina Sitanggang, Cindy B Syairal Fahmy Dalimunthe