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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business QISTINA: Jurnal Multidisiplin Indonesia
Ramadhan, Bintang Pajar
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

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Solusi Perbedaan Komunikasi Bisnis Antar Generasi di Lingkungan Kerja : Generasi Z, Milenial dan Generasi X Harmen, Hilma; Ginting, Gevy Ketia; Napitupulu, Dhaet Fretty; Siagian, Yeny Elfina; Saragih, Simon Herbeth Beekham; Ramadhan, Bintang Pajar; Marpaung, Agung Kurniawan Benedictus
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 4 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i4.1305

Abstract

In the era of globalization and digital transformation, organizations encounter persistent challenges in managing business communication across generations. Differences in media preferences, language style, and perceptions of authority often lead to misunderstandings and conflicts among Generation X, Millennials, and Generation Z in the workplace. This study aims to examine the distinctive communication patterns of these three generations and to formulate strategic solutions to enhance cross-generational collaboration. Employing a qualitative approach through library research, the analysis was conducted by reviewing academic literature published between 2013 and 2023 and applying content analysis to identify recurring themes. The findings reveal that Generation X favors formal and structured communication, Millennials adopt a balanced and collaborative style, while Generation Z prioritizes fast, digital, and visual interaction. These variations create communication barriers such as technological gaps, differences in expectations of formality, and divergent interpretations of symbols and language. To address these issues, the study proposes six strategic pillars: integrated multi-channel systems, cross-generational communication training, two-way mentoring, adaptive communication protocols, continuous evaluation, and inclusive leadership. The study contributes to organizational communication research by emphasizing the importance of adaptive strategies to build an inclusive culture and demonstrates practical implications for improving teamwork, productivity, and innovation in multigenerational workplaces.
Peran Inovasi Produk dan Layanan dalam Meningkatkan Keberhasilan Entrepreneurial Hasyim, Hasyim; Ramadhan, Bintang Pajar; Sitorus, Rizky Nur Ramadhan; Susilo, Susilo
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7526

Abstract

Keberhasilan entrepreneurial di era persaingan global semakin bergantung pada kemampuan pelaku usaha untuk berinovasi secara berkelanjutan. Penelitian ini mengkaji peran inovasi produk dan inovasi layanan dalam meningkatkan keberhasilan entrepreneurial melalui analisis mendalam terhadap mekanisme pengaruhnya. Hasil penelitian menunjukkan bahwa inovasi produk dan inovasi layanan memiliki pengaruh yang kuat dan signifikan terhadap keberhasilan entrepreneurial, baik secara individual maupun terintegrasi. Inovasi produk berperan dalam menciptakan nilai tambah melalui pengembangan fitur baru, peningkatan kualitas, dan diferensiasi yang relevan dengan kebutuhan pasar, sehingga meningkatkan daya saing dan minat beli konsumen. Sementara itu, inovasi layanan berkontribusi pada peningkatan kepuasan, loyalitas, dan retensi pelanggan melalui perbaikan sistem pelayanan, adopsi teknologi digital, dan personalisasi pengalaman pelanggan. Temuan penelitian mengonfirmasi bahwa integrasi antara inovasi produk dan layanan menciptakan sinergi strategis yang lebih kuat, memperkuat posisi kompetitif usaha, dan memastikan keberlanjutan bisnis dalam jangka panjang. Oleh karena itu, inovasi merupakan komponen strategis yang harus menjadi prioritas utama dalam pengembangan bisnis entrepreneurial.
Co-Authors Ginting, Gevy Ketia hasyim, hasyim Hilma Harmen Marpaung, Agung Kurniawan Benedictus Napitupulu, Dhaet Fretty Saragih, Simon Herbeth Beekham Siagian, Yeny Elfina Sitorus, Rizky Nur Ramadhan Susilo Susilo