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Raspati, Jo Eddy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Emawati; Raspati, Jo Eddy; Hamzah, Muhammad Ichwan
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 19 No. 02 (2024): Jurnal Ekonomi Bisnis Indonesia
Publisher : JEBI | Jurnal Ekonomi Bisnis Indonesia

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Abstract

This study aims to determine the influence of price, promotion, and service quality on customer satisfaction. This study uses primary data with a total sample of 30 subjects were obtained from a population, that is customers who have purchased more than one time. The analysis tool used is multiple regression using SPSS for Windows version 22.0. Results of this study indicate the F test that price, promotion, and service quality simultaneous significant influence on customer satisfaction with value Sig 0.000 and value Fcount > Ftable (54.738 > 2.98). Results of the t test (partial) shows that prices have a significant effect on customer satisfaction with value Sig 0.025 and the value tcount > ttable (2.377 > 2.056), the promotion had no significant effect on customer satisfaction with value Sig 0,282 and the value tcount < ttable (1.099 < 2.056) and service quality significantly influence customer satisfaction with value Sig 0.000 and the value tcount > ttable (6.009 > 2.056). It can be concluded that the promotion had no significant effect on customer satisfaction, while price and service quality have a significant effect partially on customer satisfaction. Price, promotion, and quality of service have a significant effect simultaneously on customer satisfaction.
Co-Authors Emawati Hamzah, Muhammad Ichwan