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All Journal Journal of Management and Social Sciences Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Media Akademik (JMA) Jurnal Bisnis Kreatif dan Inovatif International Journal of Economics, Accounting, and Management Social Sciences Journal (SSJ)
Titis Tatasari
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Transportation Other

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The Influence of Product Quality and Price on Customer Loyalty Through Brand Image as A Mediation Variable on Consumers Of "B_ERL COSMETIC" Products in Shopee Marketplace Titis Tatasari; Ahmad Rizki Sridadi; Dian Ekowati
International Journal of Economics Accounting and Management Vol. 1 No. 2 (2024): IJEAM - July 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i2.539

Abstract

This study wants to find out how the quality and price of B_Erl Cosmetics affect whether customers keep buying their products on Shopee. This study used a numbers-based method to figure out how the variables are related. This study looked at 100 customers who use Shopee. The customers were all women who are at least 17 years old and have made at least 2 purchases on the B_Erl Cosmetic Shopee page. Collecting information in research using watching and asking questions. The tools we used to analyze data for our research were SPSS 26 software and Calculator Sobel Test to figure out the indirect effect. This research used a method called path analysis to analyze the data. The results we found showed that the quality and price of the product have some impact on how people see the brand. Also, the quality, price, and brand image have an effect on how loyal customers are to the brand. The quality of the product has an impact on customer loyalty through the brand image, and the price also has an impact on customer loyalty through the brand image.
TINJAUAN LITERATUR: PERAN WANITA DALAM KEWIRAUSAHAAN MELALUI KETERAMPILAN PRESENTASI DAN KOLABORASI Eka Candra; Titis Tatasari; Angels Monica; Dea Amellia
JURNAL ILMIAH RESEARCH STUDENT Vol. 2 No. 1 (2025): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v2i1.3599

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keterampilan presentasi dan kolaborasi wanita terhadap kewirausahaan. Dengan meningkatnya peran wanita dalam dunia bisnis, keterampilan komunikasi dan kerja sama menjadi kunci untuk mencapai keberhasilan. Melalui pendekatan studi literatur, penelitian ini mengidentifikasi bahwa keterampilan presentasi yang baik dapat meningkatkan kepercayaan diri wanita dalam mempromosikan produk dan layanan mereka, serta menarik perhatian pelanggan dan investor. Selain itu, kolaborasi yang efektif memungkinkan wanita untuk membangun jaringan dukungan yang kuat, berbagi pengetahuan, dan menerapkan strategi bisnis yang lebih baik. Penelitian ini menunjukkan bahwa kombinasi keterampilan presentasi dan kolaborasi tidak hanya meningkatkan kinerja individu, tetapi juga berkontribusi pada pemberdayaan ekonomi wanita secara keseluruhan. Hasil penelitian diharapkan dapat menjadi dasar bagi pelatihan dan pengembangan keterampilan yang relevan untuk wanita wirausaha, serta mendorong keterlibatan pemangku kepentingan dalam menciptakan ekosistem bisnis yang inklusif dan berkelanjutan. Penelitian ini menyimpulkan bahwa meningkatkan keterampilan ini sangat penting untuk menciptakan wanita wirausaha yang lebih kompetitif dan mampu menghadapi tantangan di pasar global.
WANITA PENGUSAHA CERDAS BERSOSIAL MEDIA MENGEMBANGKAN UMKM FASHION Annisa Indah Sari; Titis Tatasari; Anisyah Rahmadani; Kintan Andela
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3288

Abstract

Along with the excellent development of Indonesia's fashion industry, business competition is currently heating up. Concurrently, micro, small, and medium-sized enterprises (MSMEs) are expanding at a rapid pace, particularly in Surabaya. In order to thrive in today's cutthroat business environment, it is crucial to devise strategies for business development. One of the fashion-related businesses in Surabaya that sells hijab items is Cuties Hijab. Cuties Hijab product sales continue to be highly unpredictable and have even been known to fall as the company has progressed. The company's stagnating position and low product sales are the consequence of multiple challenges, including insufficient human resources and weak product promotion. This situation provides context for why this study is important; its goal is to analyze internal and external issues affecting Cuties Hijab in order to formulate an appropriate strategy for the company's future growth. Qualitative descriptive research is employed. Primary data comes from in-depth interviews, while secondary data comes from a variety of sources like books, records, and the internet. The IFE Matrix, QSPM, IE, SWOT, and IFE are the analytical tools that are utilized. According to the findings from the strategy analysis conducted at the decision-making stage, the market penetration strategy is the best course of action for Cutis Hijab.
PENGARUH KOLABORASI WANITA PENGUSAHA SKINCARE BERBASIS E-COMMERCE Nynys Maharani; Titis Tatasari; Revangga Aleandro Safirulloh Azhary; Hanna Halimah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3484

Abstract

In Indonesia in 2045 getting a demographic bonus, 70% of Indonesia's population will reach productive age. Skincare is an item that can attract the important role of women entrepreneurs in developing e-commerce businesses, especially in the beauty field. Collaboration with e-commerce media platforms is important to determine sales decisions to consumers.This research aims to see the influence of collaboration between women skincare entrepreneurs based on e-commerce. The method used in this research is descriptive qualitative method, namely by combining the results of analyzing several research journals, books, and sources from the internet that successfully do business through the e-commerce platform media. The results showed that with the e-commerce platform media, women entrepreneurs can increase their productivity by building a strong business and expanding their market reach for both men and women. This research is expected to provide useful insights for readers about women skincare entrepreneurs in doing e-commerce business.
PERAN WANITA PENGUSAHA DALAM KOLABORASI UNTUK MENINGKATKAN USAHA BISNIS DI SEKTOR PANGAN UMKM WILAYAH SURABAYA Lilis Hidayatus Sugiarti; Titis Tatasari; Nur Festi Anadewi; Dimas Satrio Nugroho
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3562

Abstract

The aim of this research is to examine how female entrepreneurs can work together to improve business ventures in the MSME food industry in the Surabaya area. Qualitative analysis as well as in-depth interviews and documentation studies are the methodologies used. The findings of this research indicate that cooperation among women entrepreneurs can increase market accessibility, operational effectiveness and product innovation. Additionally, women entrepreneurs play an important role in expanding managerial skills and creating support systems. In addition to improving the status of women in the MSME food industry, this partnership encourages regional economic development.
Systematic Literature Review : Peran Kepemimpinan Wanita dalam Meningkatkan Kolaborasi dan Kinerja Sumber Daya Manusia Titis Tatasari; Mochamad Fatchurrohman
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.760

Abstract

Women's leadership is recognized as a strategic factor driving organizational success through the formation of effective and sustainable team collaboration. Beyond simply directing, women leaders build a conducive work climate where team members are valued, engaged, and have equal opportunities to contribute. Across various sectors, they demonstrate the ability to manage team dynamics with a participatory, collaborative approach, and a focus on healthy interpersonal relationships. This study uses the Systematic Literature Review (SLR) method to describe the role, benefits, and challenges of women's leadership in human resource (HR) development. Twelve articles published between 2020 and 2024 were selected based on the PICOC framework to ensure academic validity. The study results indicate that women's leadership is synonymous with a participatory style, empathy, and open communication that encourages time commitment, the flow of ideas, innovation, and productivity. Women leaders create a psychologically safe work environment, value differences of opinion, and encourage cross-functional collaboration. Their role is increasingly important in the era of flexible work and digital transformation, where empathy and communication are key to maintaining team motivation and productivity. However, challenges such as gender stereotypes, structural barriers, and cultural resistance still limit the effectiveness of women's leadership, especially in strategic positions and high-level decision-making. In many cases, women leaders still have to work harder to gain legitimacy, even though they have the same or even higher qualifications than their male counterparts. Addressing this requires more inclusive organizational policies, gender-based leadership training programs, mentoring, and consistent advocacy for equality. Companies and public institutions must actively create an ecosystem that supports women's leadership development, including equal access to strategic career opportunities.
PERAN PENGUSAHA PEREMPUAN DALAM MENINGKATKAN SISTEM KERJA KARYAWAN DAN KOLABORASI TIM DI TOKO GALUH SIDOARJO Halimatusadiyah, Adinda Diah Fatikha Yusuf; Titis Tatasari; Wafdulloh Shofa; Riessa Putra Christianto
Social Sciences Journal Vol. 3 No. 1 (2025): Vol.3, No.1, Januari 2025
Publisher : Perkumpulan Dosen Program Hibah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ssj.v3i1.149

Abstract

Pengusaha perempuan memiliki peran yang semakin signifikan dalam membentuk sistem kerja yang inovatif dan berkelanjutan. Dalam konteks ini, pengusaha perempuan tidak hanya bertanggung jawab dalam mengelola bisnis, tetapi juga memainkan peran kunci dalam menciptakan lingkungan kerja yang inklusif dan mendukung pemberdayaan. Penelitian ini bertujuan untuk menganalisis peran pengusaha perempuan dalam meningkatkan sistem kerja karyawan dan kolaborasi tim di Toko Galuh, Sidoarjo. Toko Galuh dikelola dengan pendekatan berbasis tim yang mengutamakan kolaborasi, di mana pengusaha perempuan memainkan peran penting dalam menciptakan lingkungan kerja yang produktif dan inklusif. Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian ini mengumpulkan data melalui wawancara mendalam dengan karyawan perempuan dan laki-laki, serta observasi langsung di tempat kerja untuk memahami lebih jauh dinamika kerja dan interaksi antar anggota tim. Hasil penelitian menunjukkan bahwa pengusaha perempuan di Toko Galuh, Sidoarjo, berhasil menciptakan sistem kerja yang inovatif dan inklusif melalui kepemimpinan yang empatik dan pendekatan berbasis kolaborasi. Meskipun menghadapi beberapa tantangan, seperti stereotip gender, pengusaha perempuan mampu mengatasi hambatan tersebut dan menciptakan lingkungan kerja yang produktif, fleksibel, dan mendukung kesejahteraan karyawan.
DAMPAK STRATEGI KONTEN DIGITAL DI SOSIAL MEDIA PADA PERTUMBUHAN BISNIS E-COMMERCE Titis Tatasari
Social Sciences Journal Vol. 3 No. 1 (2025): Vol.3, No.1, Januari 2025
Publisher : Perkumpulan Dosen Program Hibah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media social menjadi alat promosi yang penting karena membantu membangun kesadaran merek, meningkatkan keterlibatan pelanggan, dan membangun kepercayaan konsumen. Strategi konten digital di media sosial telah menjadi faktor kunci dalam pertumbuhan bisnis e-commerce. Artikel ini membahas dampak penerapan strategi konten digital dalam meningkatkan visibilitas merek, menarik pelanggan, serta meningkatkan konversi penjualan. Melalui analisis berbagai pendekatan, seperti pemasaran influencer, interaksi berbasis komunitas, serta pemanfaatan algoritma platform, ditemukan bahwa strategi konten yang efektif mampu memperkuat loyalitas pelanggan dan memperluas jangkauan pasar. Penelitian ini juga mengidentifikasi tantangan yang dihadapi bisnis e-commerce dalam mengadaptasi tren konten digital yang dinamis. Dengan memahami dampak dari strategi ini, pelaku bisnis dapat mengoptimalkan penggunaan media sosial untuk mencapai pertumbuhan yang berkelanjutan. Strategi konten digital yang baik, seperti konten yang menarik interaksi dua arah, dan analisis data, dapat meningkatkan efektivitaspromosi dan penjualan di e-comemerce. Media social tidak hanya menjadi platfrom promosi, tetapi juga alat penting dalammembangun kesadaran merek dan kepercayaan konsumen.
PENGARUH STRATEGI PROMOSI MELALUI SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN DI MCDONALDS RUNGKUT SURABAYA Titis Tatasari; Christina Imanuela Efenda Hutahaean; Giska Putri Mustaqim; Eka Putri Rahmawati
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2123

Abstract

Mengetahui bagaimana Strategi Promosi dan Media Sosial McDonald's Rungkut Surabaya Mempengaruhi Keputusan Pelanggan untuk Membeli adalah tujuan utama dari penelitian ini. Dengan menggunakan model kuantitatif untuk penelitian ini. Seratus pelanggan menjadi sampel dalam penelitian ini. Instrumen untuk mengumpulkan informasi melalui survei, dengan skala Likert yang berfungsi sebagai dasar pengembangan skala. Kami menggunakan pendekatan non-probability sampling. Program statistik SPSS 26.0 digunakan untuk analisis regresi linier berganda. Kesebelas indikator dari faktor Strategi Promosi dan Media Sosial terhadap pilihan pembelian memiliki nilai keseluruhan sebesar Menurut tabel perhitungan, nilai r adalah 0,1966. Hasil penelitian ini nampaknya adalah asli. Hasil selanjutnya dengan menggunakan uji t dengan nilai signifikansi sebesar 0.001 < 0.05 menunjukkan bahwa terdapat hubungan yang signifikan antara variabel Strategi Promosi dengan Pilihan Pembelian, sehingga menolak H01 dan menerima Ha1. Perbedaan antara nilai t-tabel sebesar 1.984 dan nilai t-hitung sebesar 2.715 menunjukkan hal tersebut. Karena variabel Media Sosial (X2) memiliki pengaruh yang substansial terhadap Keputusan Pembelian, yang ditunjukkan dengan nilai signifikansi sebesar 0.003 < 0.05 dan perbandingan t-hitung (2.492) dan t-tabel (1.984), maka dapat disimpulkan bahwa H02 ditolak dan Ha2 diterima. Nilai signifikan sebesar 0,005 < 0,05 dan nilai F hitung > F tabel yaitu 3,793 > 3,09 menunjukkan bahwa Strategi Promosi dan Media Sosial.
Analisis Kemampuan Kewirausahaan Pengusaha Perempuan pada Komunitas UMKM Masyarakat Kota di Indonesia Titis Tatasari; Ketut Witara
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1138

Abstract

Women are a valuable resource who can contribute significantly to increased economic development. But the contributions made by women are sometimes less than those of males. Nonetheless, a lot of prosperous female business owners choose to enter the realm of economic entrepreneurship, particularly in the home. Women possess a number of qualities, such as strong drive and the ability to work autonomously to boost productivity via participation in many forms of education and training. Women contribute to the economy by being more inventive and creative in problem-solving and seizing possibilities that present themselves to individuals on a daily basis. Analyzing and identifying a woman entrepreneur's entrepreneurial skills in an urban MSME community is the goal of this study. This research retrieves and manages data through identifying problem topics by conducting searches based on research keywords in various sources such as Google Scholar, Sciencedirect, Sage Journal, and other trusted sources. The data obtained is then analyzed critically by reviewing the ideas, knowledge and findings contained in the literature that has been collected. The research results show that education, experience and attitudes towards risk taking are very important in the entrepreneurial activities of female entrepreneurs
Co-Authors Ahmad Rizki Sridadi Angels Monica Anisyah Rahmadani Annisa Indah Sari Christina Imanuela Efenda Hutahaean Dea Amellia Dian Ekowati Dimas Satrio Nugroho Eka Candra Eka Putri Rahmawati Giska Putri Mustaqim Halimatusadiyah, Adinda Diah Fatikha Yusuf Hanna Halimah Ketut Witara Kintan Andela Lilis Hidayatus Sugiarti Mochamad Fatchurrohman Nur Festi Anadewi Nynys Maharani Revangga Aleandro Safirulloh Azhary Riessa Putra Christianto Wafdulloh Shofa