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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Edunomika (JIE) Ininnawa: Jurnal Pengabdian Masyarakat
Muhammad, A. Fadel
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Public Health Social Sciences Other

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Strategic Group Of National Cement Industry: A Case Study Of PT. Semen Indonesia TBK Muhammad, A. Fadel; Indradi, Dimas A.; Kaltum, Umi
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 5 No 4 (2022)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v5i4.2780

Abstract

The aim of this research was to produce a map of Semen Indonesia's strategy group at PT Semen Indonesia Tbk. A strategic group is a collection of firms in an industry that share a common strategy, scope of operations and resources that they use to win the competition (Hunt, 1972; Porter, 1980; in Meilic 2019) with a focus on the importance of industry strategic grouping in understanding differences among firms within an industry. The issues involved in identifying strategic clusters within industries are examined through a comprehensive review of recent research. The research method used was the case study method, which is a series of scientific activities carried out in detail and in depth to reveal an event and the activities of an entity in order to gain in-depth knowledge about the event. This research explores the strategic groups in the National cement industry with reference to the position of PT Semen Indonesia Tbk as one of the companies included as a sub-sector of the National cement industry. The results of the study show the mapping of strategic groups of the Indonesian retail industry from several national cement companies in Indonesia: PT Semen Indonesia (Persero) Tbk, PT Indocement Tunggal Prakarsa Tbk, PT Holcim Indonesia Tbk, PT Semen Baturaja, PT Cemindo Gemilang, and PT Solusi Bangun Indonesia Tbk.
PEMANFAATAN TEKNOLOGI DIGITALISASI BAGI PELAKU USAHA SKALA KECIL DI KELURAHAN LIMBUNG KECAMATAN BAJENG KABUPATEN GOWA Sahabuddin, Romansyah; Burhanuddin; Hamka, Rezky Amalia; Muhammad, A. Fadel
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Volume 01 Nomor 02 (Oktober 2023)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v1i2.662

Abstract

Kegiatan ini bertujuan untuk memberikan pelatihan tentang pemanfaatan teknologi digitalisasi bagi pelaku usaha skala kecil di Kelurahan Limbung Kecamatan Bajeng Kabupaten Gowa. Kegiatan ini diharapkan mendapat respon positif dari peserta pelatihan dan menyadari bahwa kegiatan ini dapat memperluas pasar dan meningkatkan omset penjualan sehingga meningkatkan penghasilan usaha. Materi yang akan disampaikan adalah berkaitan dengan pemanfaatan teknologi digitalisasi dalam memasarkan produk yang tidak lagi mengandalkan cara konfensional sehingga dapat menjangkau pemasaran yang tidak membutuhkan tempat dan batas waktu untuk melayani para pelanggan. Adapun faktor pendorong adalah tersedianya jejaring sosial untuk memperkenalkan produk berupa video atau foto produk kepada konsumen. Selain itu penggunaan handphone tidak terbatas pada kalangan tertentu saja, sehingga setiap kalangan masyarakat dapat melakukan kegiatan bisnis.Keterlibatan tim akademisi dalam kegiatan pengabdian kepada masyarakat sangat diharapkan hadir di tengah-tengah masyarakat, dan dalam kegiatan ini tidak ditemukan kesulitan dalam memberikan materi terkait dengan pemanfaatan media sosial melalui teknologi digitalisasi karena umumnya masyarakat sudah terbisa menggunakan beberapa jejaring sosial.
DETERMINASI FAKTOR MEMPENGARUHI KINERJA PEMASARAN AYAM BROILER DI KOTA MAKASSAR Sahabuddin, Romansyah; Muhammad, A. Fadel; Sukiman, Sukiman; Arimbawa, Arya P.; Ripal, Tyta; Goeliling, Ardhi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11200

Abstract

This research aims to investigate the interconnectedness between entrepreneurial orientation and knowledge competence and their impact on the capabilities and marketing performance of Broiler meat chicken in Makassar, Indonesia. It employs an explanatory research design, aiming to elucidate the causal relationship between variables through hypothesis testing. The study's sample comprises 200 poultry entrepreneurs in Makassar, making it a comprehensive exploration of the local Broiler meat chicken industry. The research employs structural equation modeling (SEM) using LISREL version 8.80 as the analytical tool, enabling a rigorous analysis of the data. The findings reveal a significant and positive influence of both entrepreneurial orientation and knowledge competence on the capabilities and marketing performance of Broiler meat chicken in Makassar. This influence is evident both when considering these variables individually (partially) and when analyzed together (simultaneously). These results emphasize the significance of entrepreneurial orientation and knowledge competence in enhancing the marketing capabilities and overall performance of the Broiler meat chicken industry in the Makassar region. This research carries valuable implications for entrepreneurs, industry stakeholders, and policymakers, offering insights that can inform strategies to further improve marketing outcomes and overall performance in the Broiler meat chicken sector in the area.
Co-Authors Arimbawa, Arya P. Burhanuddin Goeliling, Ardhi Indradi, Dimas A. Kaltum, Umi Rezky Amalia Hamka Ripal, Tyta Romansyah Sahabuddin Sukiman Sukiman