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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Nugraini, Alifah Sari
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Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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COMPARISON OF HOSPITAL MARKETING TEAM KNOWLEDGE BEFORE AND AFTER ATTENDING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TRAINING Noor, Hesty Latifa; Yuliani, Novita; Nugraini, Alifah Sari
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3403

Abstract

PKU Muhammadiyah Sukoharjo Hospital is a type C hospital in Sukoharjo Regency. Currently, the marketing team at PKU Muhammadiyah Sukoharjo Hospital is starting to pioneer the development of marketing efforts which are expected to increase patient visits. Problems that exist in terms of marketing include patient visits still tend to fluctuate, there are still few visitors on the YouTube channel and visitors on Instagram social media are still low. High competition between hospitals is one of the factors that patient visits at PKU Muhammadiyah Sukoharjo Hospital tend to fluctuate. The marketing team's lack of knowledge regarding marketing strategies and the large number of marketing members who have double jobs result in less than optimal marketing efforts. This research carried out an intervention to measure the marketing team's knowledge before and after carrying out training related to Customer Relationship Management (CRM). Customer Relationship Management (CRM) is a business strategy that combines processes, people and technology. The research was carried out in August 2023 at the PKU Muhammadiyah Sukoharjo Hospital. The subjects in this research were 16 people from the Hospital marketing team consisting of Marketing, Public Relations and IT. The median score from the knowledge pre-test was 30, while the score median of post-test knowledge is 80. Bivariate analysis results p=0.000. There are significant differences between cadre knowledge before and after training.
THE RELATIONSHIP BETWEEN KNOWLEDGE, TRAINING, AND INFRASTRUCTURE ON THE COMPLIANCE OF HEALTH WORKERS IN APPLYING STANDARD PRECAUTIONS IN HOSPITALS Fanny, Nabilatul; Sari, Devi Pramita; Nugraini, Alifah Sari
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3413

Abstract

Compliance with standard precautions among health workers in hospitals is currently still low. Based on the preliminary survey, it is known that the IPCLN has been formed and the PPI program has been created. The infection data found that there was one nurse who was positive for HBsAg, supervision was limited to service matters. The research objective was to determine the relationship between knowledge, training, and infrastructure on the compliance of health workers in applying standard precautions in hospitals. This type of research is a quantitative research that is correlational, with a cross-sectional research design. The population is all nurses in the emergency room, inpatient and outpatient settings. Sampling was taken using Purposive Sampling technique, the sample size was 163 respondents. Univariate and bivariate data analysis. The results showed that 66.2% of respondents had good knowledge, 70.6% had attended training, and 77.3% of respondents answered that the infrastructure was good. Bivariate analysis showed that the knowledge variable had a P value = 0.001 (<0.05), the training variable had a P value = 0.000 (<0.05), and the infrastructure variable had a P value = 0.000 (<0.05). The conclusion is that there is a relationship between knowledge, training, and infrastructure on the compliance of health workers in applying standard precautions. Suggestions that health workers should always apply standard precautions, hospitals can provide ongoing training and education to improve care adherence to standard precautions.
Co-Authors Fanny, Nabilatul Hesty Latifa Noor Sari, Devi Pramita Yuliani, Novita