Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam International Journal of Multidisciplinary Science and Applied Research (IJOMAS)
Asnan, Muhammad
Unknown Affiliation
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penerapan Digital Marketing Di Masa Pandemi Covid-19: Suatu Tinjauan Pada Instagram Dan Tiktok Apple Green Hotel Asnan, Muhammad; Ratriningtyas, Novi; Siswandoyo, Eko Budi; Mucharomah, Nur Laeli
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14264

Abstract

Abstrak:Penelitian ini bertujuan untuk mendiskripsikan penerapan digital marketing yang dilakukan Apple Green Hotel dalam upaya mempromosikan produknya pasca mengalami krisis penurunan penjualan secara signifikan imbas mewabahnya Covid-19. Saluran utama digital marketing yang digunakan adalah social media marketing instagram dan tiktok. Jenis penelitian termasuk penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Sementara key informan diperoleh dengan menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa terdapat beberapa aspek yang dipertimbangkan dalam mendesain konten instagram dan tiktok di antaranya melalui visualiasi menarik dengan caption informatif dan persuasif. Tujuan yang diharapkan adalah agar audiens mudah memahami isi pesan yang disampaikan. Apple Green Hotel juga memperhatikan tiga elemen konsep dari digital marketing yaitu traffic, conversion, dan engagement.Abstract: The purpose of this research to describe the aplication of digital marketing by Apple Green Hotel in an effort to promote its products after experiencing a crisis in the form of a decrease in sales due to the Covid-19 outbreak. The main channel of digital marketing is used namely social media marketing instagram and tiktok. This type of research is a descriptive study with a qualitative approach. Data collection techniques using interviews, observation and documentation. Key Informants were obtained using purposive sampling technique. The result of the research shows that there are some aspects that need to be considered in designing Instagram and Tik Tok content. One of it is attracting visualization with informative and persuasive caption. The expected aim is the audiences understand easily the message content. Apple green hotel considers three concept elements in digital marketing namely, traffic, conversion, and engagement
Framing the Conflict: A Comparative Analysis of Tempo.co And Kompas .com's Construction of the Susi Air Pilot Hostage Crisis in Papua Asnan, Muhammad; Rizki Ashiri, Muhammad Aga; Purnomo, Agung
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 04 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research conducts a comparative framing analysis of how two leading Indonesian online media outlets, Tempo.co and Kompas.com, constructed the narrative of the Susi Air pilot hostage crisis involving the Armed Criminal Group (KKB) in Papua. Utilizing Zhongdang Pan and Gerald M. Kosicki's comprehensive framing model, this study examines 22 news articles published between February and July 2023 across four analytical structures: syntactical, script, thematic, and rhetorical. The findings reveal distinct editorial positioning: Tempo.co consistently employs a conflict-centric frame, emphasizing dramatic actions, explicit KKB demands, and critical discourse with negatively connotated lexicon. In contrast, Kompas.com adopts a state-procedural frame, focusing on institutional handling, security protocols, and official statements while maintaining formal neutrality. This divergence demonstrates how competing media ideologies produce alternative realities of the same event, with Tempo.copositioning as a "watchdog" critical of state authority and Kompas.com aligning with state narratives to project stability. The research contributes to media studies by applying established framing theory to the underexplored context of Papuan conflict reporting and provides insights into journalistic ethics in covering sensitive national security issues.
Co-Authors Agung Purnomo Eko Budi Siswandoyo Mucharomah, Nur Laeli Novi Ratriningtyas Rizki Ashiri, Muhammad Aga