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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Asian Management and Business Review El-Mujtama: Jurnal Pengabdian Masyarakat E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Suryaningtiyas, Yosita Dwiani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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SUSTAINABLE DIGITAL BUSINESS EXPANSION PADA INDUSTRI KREATIF BATIK BANYUMAS MELALUI SISTEM INFORMASI BERBASIS WEBSITE Segara, Alon Jala Tirta; Bahtiar, Arief Rais; Suryaningtiyas, Yosita Dwiani; Haya, Hindun Afni Al; Kamil, Rafli Dhafin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.39044

Abstract

Industri batik di Banyumas memiliki potensi besar sebagai warisan budaya sekaligus sumber daya ekonomi masyarakat lokal. Batik Banyumas Kreatif menjadi salah satu pelaku utama dalam industri ini, namun menghadapi tantangan signifikan dalam pengelolaan administrasi usaha yang belum efisien dan proses produksi manual yang membatasi kapasitas dan kualitas produk. Pengembangan sistem informasi berbasis website dipilih sebagai solusi untuk meningkatkan efisiensi operasional, transparansi data, dan kapasitas produksi. Metode yang digunakan dalam program ini meliputi pelatihan pembuatan sistem informasi, pendampingan implementasi teknologi, serta pelatihan optimalisasi proses pencantingan sebagai langkah strategis meningkatkan inovasi dan kualitas produksi. Hasil kegiatan menunjukkan bahwa penerapan sistem informasi mampu mempersingkat proses administrasi, mengurangi kesalahan data, dan meningkatkan produktivitas usaha. Selain itu, pelatihan inovasi pencantingan membantu memperluas variasi desain, meningkatkan efisiensi waktu produksi, dan memenuhi permintaan pasar domestik maupun internasional. Hasil ini menegaskan pentingnya digitalisasi dalam mendukung pengembangan industri kreatif batik untuk mempertahankan warisan budaya sekaligus memenuhi tuntutan pasar global yang semakin kompetitif.
Penerapan Jaringan Fiber Optik untuk Meningkatkan Keamanan dan Stabilitas Layanan RT/RW Net Berbasis Pemberdayaan Pemuda Ginting, Jafaruddin Gusti Amri; Pranindito, Dadiek; Suryaningtiyas, Yosita Dwiani; Pradana, Zein Hanni
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

Limited internet service quality remains a major challenge in community-based RT/RW Net networks that rely on copper cables, mainly due to their vulnerability to lightning strikes and technical disturbances. This condition affects educational activities, religious services, and community-based economic activities, including home-based micro-enterprises and digital religious outreach. This community service program aims to modernize network infrastructure through the implementation of fiber optic technology that provides higher stability, safety, and sustainability, while strengthening local capacity in network management through technical and managerial training for youth groups. The implementation stages include coordination with community partners, deployment of fiber optic networks, network planning simulation using OptiSystem to ensure optical attenuation remains within safe limits, training on RT/RW Net management supported by cloud-based documentation systems, and hands-on training on fiber optic installation and MikroTik router configuration. The results show that the fiber optic network has been successfully implemented and currently serves 11 households and one mosque that regularly utilizes internet access for weekly live-streamed religious lectures. From a technical perspective, the fiber optic infrastructure improves network stability and reduces the risk of equipment damage caused by lightning. From social and economic perspective, reliable internet access supports distance learning, digital religious activities, and the operation of home-based micro-enterprises. The active involvement of local youth in installation and training activities enhances local technical capacity and contributes to the sustainability of the RT/RW Net system. This program demonstrates that fiber optic deployment combined with community empowerment can serve as an effective model for community-based digital infrastructure development.
PERAN CUSTOMER ENGAGEMENT SEBAGAI MEDIATOR SOCIAL MEDIA MARKETING DAN CONTENT MARKETING TERHADAP BRAND AWARENESS Muttaqin, Rifqi Zainul; Purbaya, Muhammad Eka; Suryaningtiyas, Yosita Dwiani
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.15.NO.01.TAHUN.2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2026.v15.i01.p04

Abstract

Media sosial menjadi alat penting dalam strategi pemasaran digital, termasuk di sektor pendidikan seperti Telkom University Purwokerto. Studi ini menganalisis pengaruh social media marketing dan content marketing terhadap brand awareness dengan customer engagement sebagai mediator. Menggunakan pendekatan kuantitatif dan teknik purposive sampling, sebanyak 155 mahasiswa angkatan 2024 pengikut akun Instagram @smbtelkom.purwokerto dijadikan responden. Data dianalisis dengan Partial Least Squares (PLS) melalui SmartPLS 4. Hasil menunjukkan social media marketing mempunyai pengaruh signifikan terhadap brand awareness dan customer engagement. Sementara itu, content marketing hanya mempunyai pengaruh terhadap customer engagement. Customer engagement memediasi pengaruh content marketing terhadap brand awareness, namun tidak pada social media marketing. Berbeda dari studi sebelumnya yang dominan di sektor komersial, penelitian ini memberikan kontribusi dalam konteks pendidikan. Implikasinya adalah pentingnya optimalisasi konten dan interaksi digital. Keterbatasan penelitian ini terletak pada fokus platform Instagram dan jumlah responden, sehingga disarankan penelitian selanjutnya mencakup platform lain dan menambahkan variabel seperti brand trust atau e-WOM.   Social media is becoming an important tool in digital marketing strategies, including in the education sector such as Telkom University Purwokerto. This study analyzes the effect of social media marketing and content marketing on brand awareness with customer engagement as a mediator. Using a quantitative approach and purposive sampling technique, 155 students of class 2024 followers of the Instagram account @smbtelkom.purwokerto were used as respondents. The data were analyzed with Partial Least Squares (PLS) through SmartPLS 4. The results show that social media marketing has a significant influence on brand awareness and customer engagement. Meanwhile, content marketing only has an influence on customer engagement. Customer engagement mediates the effect of content marketing to brand awareness, but not social media marketing. Different from previous studies that are dominant in the commercial sector, this research contributes in the context of education. The implication is the importance of content optimization and digital interaction. The limitations of this study lie in the focus of the Instagram platform and the number of respondents, so it is recommended that future research include other platforms and add variables such as brand trust or e-WOM.
The power of credibility: How influencer credibility impacts impulsive buying in live-streaming commerce Setyanta, Budi; Suryaningtiyas, Yosita Dwiani; Arum, Maliana Puspa; Fauzi, Rizal Ula Ananta; Kadi, Dian Citaningtyas Ari
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art7

Abstract

Live-streaming commerce has grown increasingly popular in the last few years. It allows influencers to show and explain products in real-time while viewers can make purchases instantly. This study decisively examines the impact of people’s trust in influencers on their propensity to make impulse purchases. The researchers collected the information through an online questionnaire from 297 participants, who were selected using convenience sampling based on their availability and ease of access. The responses were then analyzed using the PLS-SEM method. The findings indicate that trust in influencers significantly influences consumers’ emotional reactions and impulsive purchasing decisions. Those who have doubts are reluctant to make purchases; those who think the influencer is trustworthy make rapid purchase decisions. A barrier, uncertainty leaves consumers to consider their options. This outcome underlines the need of companies and influencers to lower uncertainty during live-streaming events. They can fulfill this by providing honest, open information, proving the quality of the good, and quickly answering questions. By doing this, one promotes confidence and faster purchase decisions. According to this study, influencing impulse buying mostly depends on trust and clarity. Hence, organizations could boost their live-stream marketing campaigns and increase sales by utilizing these elements.
Co-Authors Alon Jala Tirta Segara Arief Rais Bahtiar Budi Setyanta, Budi Dadiek Pranindito Fauzi, Rizal Ula Ananta Haya, Hindun Afni Al Jafaruddin Gusti Amri Ginting Kadi, Dian Citaningtyas Ari Kamil, Rafli Dhafin Maliana Puspa Arum Muhammad Eka Purbaya Muttaqin, Rifqi Zainul Pradana, Zein Hanni