Hadiningtyas, Eka Aussie
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Organizational Citizenship Behavior Melalui Green Organizational Culture dan Mediasi Komitmen Organisasi Indar, Sofyan Hamid; Asniwati, Asniwati; Baharuddin, Ida; Hadiningtyas, Eka Aussie; Latief, Fitriani
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v10i2.2189

Abstract

Abstract The purpose of this study is to find out: the influence of green organizational culture on Organizational Citizenship Behavior; the influence of green organizational culture on organizational commitment; the influence of organizational commitment in mediating the relationship between green organizational culture and Organizational Citizenship Behavior. This study uses a quantitative research method. The population of this study is permanent employees of PT PLN (Persero) UIW Sulselrabar. The sampling technique is a saturated sample. So the total sample in this study is 115 people. Data analysis in this study was carried out using the Structural Equation Modelling (SEM) method to test the hypothesis that had been formulated. Each hypothesis was analyzed with the help of Partial Least Square (PLS) software version 3.0 to evaluate the relationship between the variables studied. The action activities include: distributing questionnaires, collecting, editing, and analyzing data and conclusions. The results of this study reveal that green organizational culture has a positive and significant influence on Organizational Citizenship Behavior (OCB). In addition, green organizational culture also has a positive and significant effect on organizational commitment. Furthermore, green organizational culture has a positive and significant influence on Organizational Citizenship Behavior through the mediation of organizational commitment.Keywords: Green Organizational Culture, Organizational Citizenship Behavior, Organizational CommitmentAbstrakTujuan penelitian ini adalah untuk mengetahui: pengaruh green organizational culture terhadap Organizational Citizenship Behavior; pengaruh green organizational culture terhadap komitmen organisasional; pengaruh komitmen organisasional dalam memediasi hubungan antara green organizational culture terhadap Organizational Citizenship Behavior. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi dari penelitian ini adalah pegawai tetap PT PLN (Persero) UIW Sulselrabar. Teknik pengambilan sampel adalah sampel jenuh. Maka total sampel dalam penelitian ini adalah 115 orang. Analisis data dalam penelitian ini dilakukan menggunakan metode Structural Equation Modelling (SEM) untuk menguji hipotesis yang telah dirumuskan. Setiap hipotesis dianalisis dengan bantuan perangkat lunak Partial Least Square (PLS) versi 3.0 guna mengevaluasi hubungan antar variabel yang diteliti. Adapun kegiatan aksi mencakup: penyebaran kuesioner, pengumpulan, editing, dan analisis data serta kesimpulan. Hasil penelitian ini mengungkapkan bahwa green organizational culture memiliki pengaruh positif dan signifikan terhadap Organizational Citizenship Behavior (OCB). Selain itu, green organizational culture juga berpengaruh positif dan signifikan terhadap komitmen organisasional. Lebih lanjut, green organizational culture memberikan pengaruh positif dan signifikan terhadap Organizational Citizenship Behavior melalui mediasi komitmen organisasional.Kata Kunci: Green Organizational Culture, Organizational Citizenship Behavior, Komitmen Organisasional
Empowering MSME Entrepreneurs Through Digital Marketing Mentoring and Digital Financial Literacy in Tinambung Subdistrict, Indonesia Latief, Fitriani; Firman, Ahmad; Askar, Hardianty; Azis, Indrawan; Hidayat, Andi Ircham; Bahasoan, Shandra; Nianty, Dara Ayu; Asniwati, Asniwati; Dirwan, Dirwan; Hadiningtyas, Eka Aussie; Handaling , Mutiasari Mubyl; Anita, Anita
Advances in Community Services Research Vol. 4 No. 2 (2026): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i2.750

Abstract

Purpose: This program was initiated in response to low adoption of digital marketing and financial literacy among MSMEs in Tinambung Subdistrict, resulting in limited market reach and poor business management. The initiative aims to enhance MSMEs’ capabilities in digital marketing and financial literacy and to promote business self-reliance. Research Method: The activity was conducted in February 2026 in the Tinambung Subdistrict, Polewali Mandar Regency, and involved 30 MSME operators across the retail, food service, and service sectors. The method used was a participatory approach through outreach, technical training, and hands-on coaching, with observations, interviews, and questionnaires serving as evaluation tools. Results and Discussion: Before the intervention, only 23% of partners had a digital business account, and 26% kept financial records. The activities were implemented in phases, ranging from outreach to monitoring. The results showed significant improvements: digital account ownership rose to 83%, understanding of promotional content to 78%, financial record-keeping to 80%, and financial segregation to 76%. Implications: This program promotes digital adoption and financial management among SMEs. Ongoing support is recommended to ensure the sustainability of SMEs’ digital transformation.