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Pengaruh Bahasa dalam Membangun Brand Image: Analisis Wacana pada Media Sosial Ika Febriana; Rafael Benediktus; Aisyah Fadhillah; Fadhil Irfansyah; Juanda Maulana; Yosua Bintang Halomoan
Jurnal Intelek Insan Cendikia Vol. 1 No. 8 (2024): Oktober 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Bahasa merupakan elemen krusial dalam komunikasi pemasaran dan berperan penting dalam membentuk identitas merek. Artikel ini membahas bagaimana penggunaan bahasa mencerminkan nilai-nilai inti sebuah merek, menciptakan hubungan emosional dengan konsumen, dan membedakan merek dari kompetitornya. Melalui analisis gaya bahasa, konsistensi pesan, dan penggunaan slogan serta hashtag di media sosial, bahasa tidak hanya menjadi alat penyampai informasi, tetapi juga membangun koneksi yang lebih dalam dengan audiens. Selain itu, konsistensi dalam penggunaan bahasa mampu memperkuat kredibilitas dan pengenalan merek di benak konsumen. Artikel ini menyimpulkan bahwa bahasa berperan sebagai cermin identitas merek, yang memungkinkan perusahaan membangun citra yang kuat, autentik, dan relevan di mata konsumen
PERAN GURU PAI-BP DALAM INTERNALISASI NILAI-NILAI QUR’ANI SEBAGAI DASAR PEMBENTUKAN KARAKTER SISWA ERA DIGITAL DI SEKOLAH DASAR NEGERI 1 JATILAWANG Sarah Nur'aeni Khoiriyah; Aisyah Fadhillah; Novi Nur Sa’diyah; M. Misbah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.35578

Abstract

Islamic Religious Education and Character Education (PAI-BP) serves as the primary vehicle for internalizing Quranic values, ensuring they are embedded in students' attitudes, speech, and behavior. This internalization occurs not only through classroom learning activities but also through various religious practices that occur throughout school life. This research focuses on the synergy between PAI-BP learning and religious practice activities such as Dhuha prayer and Dzuhur prayer in congregation, short Quranic recitation sessions, Quranic recitation attendance records at each PAI-BP meeting, and guidance and counseling sessions directly involving PAI teachers. This study employed a descriptive qualitative approach, with PAI-BP teachers and students of SD Negeri 1 Jatilawang as subjects. Data were collected through observation, interviews, and documentation. Data were then analyzed through data reduction, data presentation, and conclusions were drawn. The results indicate that PAI-BP learning plays a strategic role in shaping students' Quranic character through two main channels: structured classroom learning and religious practice activities within the school environment. Values ​​such as ṣidq (honesty), amanah (responsibility), istiqamah (discipline), and rahmah (compassion) are internalized through teacher role models, routine worship, and consistent religious guidance utilizing social media and digital applications. Islamic Religious Education (PAI-BP) teachers serve not only as instructors but also as role models and spiritual guides for students. Keywords: internalization, Islamic Religious Education (PAI-BP) teachers, Quranic values, character building.