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All Journal Jurnal Ekonomi
Amalia, Nabila Ayu
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Economics, Econometrics & Finance

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The Influence of Service Quality, Price Perceptions and Taste on Consumer Satisfaction of Mie Gacoan Among Purwokerto Students Amalia, Nabila Ayu; Hidayah, Arini; Widhiandono, Hengky; Alfalisyado, Alfalisyado
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study examines the complex relationships that influence the satisfaction of Purwokerto students who are consumers of Mie Gacoan. Within the framework of correlation studies, this research plays a crucial role in revealing the complex and comprehensive interactions between various variables in the field. By using a quantitative approach, this research identifies the nature and extent of the relationship between two or more variables. The main findings of this research include: 1) Service quality has an influence on consumer satisfaction. 2) Price perceptions have an impact on consumer satisfaction. 3) Taste influences consumer satisfaction.
Co-Authors Alfalisyado Alfalisyado, Alfalisyado Arini Hidayah, Arini Hengky Widhiandono