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All Journal Buletin Poltanesa Jurnal Riset Public Relations
Rahmah, Syifa Alia
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Evaluation of The Rahong Pangalengan Pine Forest Tourism Area Chaerani, Muthia; Alhamdani, Sania Zaciska; Rahmah, Syifa Alia; Asyiawati, Yulia; Fardani, Irland
Poltanesa Vol 25 No 1 (2024): June 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i1.3036

Abstract

Natural tourism areas have an important role in preserving nature and encouraging local economic growth. However, uncontrolled tourism growth often causes environmental problems. Therefore, evaluating the sustainability of tourist area development is very important to ensure long-term natural sustainability, by paying attention to aspects of attractions, amenities and accessibility (3A). This research aims to evaluate the condition of the Rahong Pine Forest tourist area to support sustainable development of the area in the future. The approach used is an interdisciplinary approach that combines ecological, social and economic analysis in regional development. The research results show that the Rahong Pine Forest Tourism Area is included in the very high category. This shows that this area has great potential for natural tourism, but there are still challenges in maintaining a balance between tourism development and environmental conservation. From the research results, there are several recommendations to increase the sustainability of the development of the Rahong Pangalengan Pine Forest tourist area in the future. First, provide clear directions to the area to facilitate accessibility for tourists. Second, provide adequate transportation to the area. Third, improve road infrastructure in tourist areas to ensure comfort and safety. With these steps, it is hoped that the development of the Rahong Pine Forest tourist area can be carried out in a sustainable manner, providing economic benefits for local communities, while preserving the natural environment which is the main attraction of this area.
Strategi Identitas Merek dalam Mengembangkan Potensi Produk Asli Daerah di Desa Campakamulya Firmansyah; Tarlani; Kurniasari, Nia; Rahman, Hadiyan Izzatur; Hasanatunnisa, Andini; Rahmah, Syifa Alia; Akbar, Gemilang Gema
Jurnal Riset Public Relations Volume 5, No. 2, Desember 2025, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v5i2.7414

Abstract

Abstrak. Produk asli daerah adalah kemampuan suatu daerah dalam menghasilkan produk-produk khas bernilai ekonomi yang mencerminkan identitas, budaya, sumber daya alam, dan keterampilan masyarakat setempat. Banyak produk asli daerah yang berpotensi memiliki merek yang bisa dikembangkan sebagai ciri khas dari daerah tersebut sehingga meningkatkan perekonomian masyarakat. Penelitian ini melakukan studi terhadap Desa Campakamulya yang merupakan salah satu desa dengan potensi daerah yang cukup besar, terutama pada sektor pariwisata. Pengembangan merek dari produk asli sebagai pendukung dari sektor pariwisata dirasa belum dikembangkan sesuai dengan karakteristik dari daerah tersebut. Metode penelitian menggunakan pendekatan mix method dengan strategi explanatory sequential analysis. Explanatory sequential design merupakan pendekatan penelitian kuantitatif yang diikuti oleh penelitian kualitatif. Analisis dilakukan dengan cara menganalisis pemahaman perangkat desa kemudian mengobservasi perkembangan penggunaan merek yang dimiliki oleh produk unggulan daerah. Hasilnya, potensi produk asli daerah belum dikembangkan secara optimal. Hal tersebut dikarenakan masih kurangnya pemahaman perangkat desa dan BUMDes dalam mengembangkan merek yang sesuai dengan potensi daerah. Potensi pengembangan produk asli daerah melalui keunggulan kompetitif hanya bisa dilakukan jika lapisan masyarakat memiliki kesadaran pada identitas merek pada produk mereka. Abstract. Original regional products represent a region's capacity to generate unique, economically significant goods that embody the identity, culture, natural resources, and expertise of the local community. A multitude of local products possess the potential to be branded and cultivated as regional hallmarks, so enhancing the local economy. This research examines Campakamulya Village recognized for its considerable regional potential, particularly in tourism. The establishment of brand identification for local products to bolster the tourism sector is perceived as insufficiently developed in relation to the area's qualities. The research methodology employs a mixed methods approach with an explanatory sequential analysis strategy. An explanatory sequential design is a quantitative research methodology succeeded by qualitative research. The investigation involved assessing the comprehension of village officials and then monitoring the evolution of brand use for the region's premier products. The potential of local original items has not been fully realized. This is due to the persistent lack of comprehension among village leaders and BUMDes regarding the development of a brand that corresponds with the region's potential. The potential for developing local original products through competitive advantage can only be realised if the community is aware of the brand identity of their products.
Co-Authors Akbar, Gemilang Gema Alhamdani, Sania Zaciska Chaerani, Muthia Firmansyah Hasanatunnisa, Andini Irland Fardani Nia Kurniasari, Nia Rahman, Hadiyan Izzatur Tarlani Yulia Asyiawati