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All Journal Buletin Poltanesa BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
Wartiningsih , Endah
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The Influence of Price Perception and Service Quality on Customer Satisfaction of Maxim Application Putra, Haris Satria; Wartiningsih , Endah; Anggraeni, Anggun Putri; Sofa, Nidia; Firdaus, Risya Zahrotul; Latianingsih, Nining
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3169

Abstract

This study aims to analyze the influence of price perception and service quality on Customer satisfaction with the Maxim online transportation application in Depok City. With the rapid growth of online transportation in the Jabodetabek area, particularly in Depok, Maxim has become one of the preferred service providers due to its competitive pricing and numerous promotions. Based on previous research, factors such as service quality, price, and employee service have been shown to positively affect customer satisfaction. In the increasingly competitive online transportation industry, Customer satisfaction is a crucial factor for success. This study focuses on Maxim Customers in Depok, who are identified by their yellow helmets and jackets. According to data from the Central Bureau of Statistics of Depok City in 2020, the city has a population of over 2 million, but there is still limited research on Customer perceptions of Maxim's services in this area. This research uses a quantitative method with a purposive sampling approach, targeting male and female respondents aged 17 to 30 who have used Maxim’s services at least three times, with a sample of 100 respondents, and using the SmartPLS version 4 program. The results indicate that price perception has a positive and significant effect on Customer satisfaction, with a P-value of 0.001 < 0.05 and a path coefficient of 0.324 or 32.4%. Additionally, service quality is also proven to significantly influence Customer satisfaction, with a P-value of 0.000 < 0.05 and a path coefficient of 0.590 or 59%. These findings indicate that both variables—price perception and service quality—play important roles in determining the satisfaction level of Maxim Customers in Depok City. Therefore, online transportation companies are expected to continuously improve service quality and maintain competitive pricing to ensure customer satisfaction amid fierce competition.
Penerapan Collaborative Knowledge Creation dan Pentahelix dalam Meningkatkan Daya Saing UMKM di Depok dan DKI Jakarta Mariam, Iis; Wartiningsih , Endah; Purwinarti , Titik; Eko Putro , Zaenal Abidin; Latianingsih , Nining
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 11 No. 2 (2025): November
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v11i2.60-66

Abstract

This community service aims to improve the competence of MSME actors through the implementation of collaborative knowledge creation and pentahelix concepts in digital marketing training. The main problems faced by MSME partners are low digital literacy, limited visual promotion skills, and underdeveloped business collaboration networks. This community service used a descriptive qualitative method through document studies, participatory observation during training activities, and evaluation questionnaires distributed to training participants, including MSME actors from Curug Maju Bersatu and Jakarta Enterpreneur. The results show that 60% of participants strongly agreed that collaborative knowledge creation-based training provided valuable insights and benefits for business development. Additionally, 65% of participants strongly agreed that the pentahelix collaboration was effective for business development, 65% strongly agreed that product photography practice was easy to follow, and 65% agreed that their knowledge and skills in digital marketing and product photography improved after participating in the training. Collaboration among government, academics, communities, and business actors strengthened business networks and enhanced the quality of MSME digital promotions. Therefore, this training received positive responses from participants for being practical and has the potential to become a collaborative-based MSME development model across sectors.
Co-Authors Anggraeni, Anggun Putri Eko Putro , Zaenal Abidin Firdaus, Risya Zahrotul Iis Mariam Latianingsih , Nining Nining Latianingsih purwinarti , Titik Putra, Haris Satria Sofa, Nidia