Claim Missing Document
Check
Articles

Found 3 Documents
Search

PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PENGGUNA APLIKASI MAXIM Putra, Haris Satria; Wartiningsih, Endah; Anggraeni, Anggun Putri; Sofa, Nidia; Firdaus, Risya Zahrotul; Latianingsih, Nining
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 4 No. 1 (2024): The 4th National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/ncabet.v4i1.184

Abstract

This study aims to analyze the influence of price perception and service quality on user satisfaction with the Maxim online transportation application in Depok City. With the rapid growth of online transportation in the Jabodetabek area, particularly in Depok, Maxim has become one of the preferred service providers due to its competitive pricing and numerous promotions. Based on previous research, factors such as service quality, price, and employee service have been shown to positively affect customer satisfaction. In the increasingly competitive online transportation industry, user satisfaction is a crucial factor for success. This study focuses on Maxim users in Depok, who are identified by their yellow helmets and jackets. According to data from the Central Bureau of Statistics of Depok City in 2020, the city has a population of over 2 million, but there is still limited research on user perceptions of Maxim's services in this area. This research uses a quantitative method with a purposive sampling approach, targeting male and female respondents aged 17 to 30 who have used Maxim’s services at least three times, with a sample of 100 respondents, and using the SmartPLS version 4 program. The results indicate that price perception has a positive and significant effect on user satisfaction, with a P-value of 0.001 < 0.05 and a path coefficient of 0.324 or 32.4%. Additionally, service quality is also proven to significantly influence user satisfaction, with a P-value of 0.000 < 0.05 and a path coefficient of 0.590 or 59%. These findings indicate that both variables—price perception and service quality—play important roles in determining the satisfaction level of Maxim users in Depok City. Therefore, online transportation companies are expected to continuously improve service quality and maintain competitive pricing to ensure customer satisfaction amid fierce competition
Usability and User Experience Analysis of Language Learning Applications with Augmented Reality Technology Hendrawan, Satya Arisena; Putra, Haris Satria; Loebis, Iin Almeina; Fitriyasari, Maliatul; Basri, Hasan
Journal International of Lingua and Technology Vol. 4 No. 1 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiltech.v4i1.819

Abstract

The integration of Augmented Reality (AR) technology into language learning applications has become increasingly popular due to its potential to enhance user engagement and improve learning outcomes. However, the usability and user experience (UX) of such applications are critical factors that determine their effectiveness. This study explores the usability and UX of language learning applications utilizing AR technology, aiming to evaluate how these applications meet the needs and preferences of users, and how they influence learning efficiency. The research adopts a mixed-methods approach, combining quantitative surveys and qualitative interviews with users who have engaged with AR-based language learning applications. Participants were asked to assess the usability aspects, such as ease of navigation, user interface design, and responsiveness, as well as their overall experience and satisfaction. The results show that users generally find AR-based language learning applications engaging and enjoyable, particularly for vocabulary acquisition and interactive learning activities. However, challenges related to technical issues, such as device compatibility and software glitches, were identified as barriers to a seamless experience. The study concludes that while AR has the potential to revolutionize language learning, further improvements in application stability, content design, and personalization are necessary to optimize usability and user satisfaction.
The Influence of Price Perception and Service Quality on Customer Satisfaction of Maxim Application Putra, Haris Satria; Wartiningsih , Endah; Anggraeni, Anggun Putri; Sofa, Nidia; Firdaus, Risya Zahrotul; Latianingsih, Nining
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3169

Abstract

This study aims to analyze the influence of price perception and service quality on Customer satisfaction with the Maxim online transportation application in Depok City. With the rapid growth of online transportation in the Jabodetabek area, particularly in Depok, Maxim has become one of the preferred service providers due to its competitive pricing and numerous promotions. Based on previous research, factors such as service quality, price, and employee service have been shown to positively affect customer satisfaction. In the increasingly competitive online transportation industry, Customer satisfaction is a crucial factor for success. This study focuses on Maxim Customers in Depok, who are identified by their yellow helmets and jackets. According to data from the Central Bureau of Statistics of Depok City in 2020, the city has a population of over 2 million, but there is still limited research on Customer perceptions of Maxim's services in this area. This research uses a quantitative method with a purposive sampling approach, targeting male and female respondents aged 17 to 30 who have used Maxim’s services at least three times, with a sample of 100 respondents, and using the SmartPLS version 4 program. The results indicate that price perception has a positive and significant effect on Customer satisfaction, with a P-value of 0.001 < 0.05 and a path coefficient of 0.324 or 32.4%. Additionally, service quality is also proven to significantly influence Customer satisfaction, with a P-value of 0.000 < 0.05 and a path coefficient of 0.590 or 59%. These findings indicate that both variables—price perception and service quality—play important roles in determining the satisfaction level of Maxim Customers in Depok City. Therefore, online transportation companies are expected to continuously improve service quality and maintain competitive pricing to ensure customer satisfaction amid fierce competition.