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All Journal Mattawang: Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business
Martini, I. A. Oka
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Public Health Social Sciences

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Education of 3R (Reduce, Reuse, Recycle) Waste Management For Students Of SD Negeri Nomor 4 Tiga Village using Wall Magazine: Edukasi Metode Pengolahan Sampah 3R (Reduce, Reuse, Recycle) Kepada Siswa SD Negeri Nomor 4 Desa Tiga dengan Media Majalah Dinding Nurhadi, Wayan Sandhi Putra; Permana, Gusi Putu Lestara; Darma, I Made Wirya; Sutama, I Wayan; Gorda, AAA. Ngurah Sri Rahayu; Martini, I. A. Oka
Mattawang: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang1580

Abstract

Community service has been carried out in Tiga Village, Susut District, Bangli Regency, Bali Province. This community service activity was carried out for 27 days, starting from January 16 to February 11, 2023. Desa Tiga traditionally has one unit and is summarized in Gebong Satak Tiga Buungan which consists of 9 Pakraman villages. In Tiga Village, there are several potentials to be used as work programs, namely the agricultural sector, the livestock sector, tourism objects, teaching and education. This potential can help the main objective of implementing community service, namely to improve the quality of human resources in improving and developing the quality of the village. This community service begins with an assessment process to find out the village's potential as a means of implementing community service. The implementation of the community service program is carried out in a balanced manner starting with planning, maturation and implementation of the work program, the potential that researchers choose here is how to sort waste in the 3R way through education with wall magazine media. Abstrak Pengabdian kepada masyarakat telah dilaksanakan di desa Tiga, kecamatan susut, kabupaten Bangli, provinsi Bali. Kegiatan pengabdian masyarakat ini Dilaksanakan selana 27 hari, yang dimulai pada tanggal 16 januari sampai 11 februari 2023. Desa tiga secara adat istiadat memiliki satu kesatuan dan terangkum didalam gebong satak tiga buungan yang terdiri dari 9 desa pakraman. Di Desa Tiga ini terdapat beberapa potensi untuk dijadikan program kerja yaitu diantaranya sektor pertanian, sektor perternakan, objek wisata, mengajar dan edukasi. Potensi tersebut dapat membantu tujuan utama pelaksanaan pengabdian masyarakat yaitu untuk meningkatkan kualitas sumber daya manusia dalam meningkatkan dan mengembangkan kualitas desa tersebut. Pengabdian masyarakat ini diawali dengan proses penjajakan untuk mengetahui potensi desa yang menjadi sarana dalam pelaksanaan pengabdian masyarakat. Pelaksanaan program pengabdian masyarakat dilakukan secara seimbang diawali dengan perencanaan, pematangan serta pelaksanaan program kerja tersebut, potensi yang peneliti pilih disini adalah bagaimana memilah sampah dengan cara 3R melalui edukasi dengan media majalah dinding
Pengaruh Brand Symbolism dan Promosi terhadap Purchase Intention yang Dimediasi Brand Identification Muna, Nilna; Dhirgayusa, I Gede Perdana; Martini, I. A. Oka; Laksmi P. , Kadek Wulandari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4087

Abstract

The retail industry in Indonesia faces intense competition due to rapid development of digital technology and e-commerce, requiring companies to strengthen marketing strategies relevant to changes in consumer behavior. Matahari Department Store, as one of the largest retailers, has experienced fluctuating performance, reflected in the decline in the number of outlets and unstable sales trends in recent years. This condition demonstrates the importance of evaluating factors that influence consumer purchase intention, particularly brand symbolism and promotion, as well as the role of brand identification as mediating variable. This study aims to analyze the influence of brand symbolism and promotion on purchase intention, both directly and through the mediation of brand identification, among Matahari consumers in Denpasar City. The study used quantitative approach with a sample of 128 respondents selected using a purposive sampling technique according to established criteria. Data processing was carried out using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. The results showed that brand symbolism and promotion had a positive and significant effect on brand identification. In addition, brand symbolism, promotion, and brand identification were proven to have a positive effect on purchase intention. Other findings revealed that brand identification acts as a significant partial mediator in the relationship between brand symbolism and promotion on purchase intention. Overall, this study confirms that strengthening the symbolic meaning of a brand, effective promotional support, and building strong brand identification are important factors in increasing consumer purchase intentions in the modern retail industry such as Matahari Department Store.
Co-Authors Dhirgayusa, I Gede Perdana Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana I Made Wirya Darma I Wayan Sutama Laksmi P. , Kadek Wulandari Muna, Nilna Nurhadi, Wayan Sandhi Putra