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All Journal Journal of Innovation Research and Knowledge Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC)
Nazwa Fadya Nur Shaumi
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Perlawanan Informasi Hoaks Kesehatan Di Lingkungan SMPN 253 Jakarta Untuk Menjaga Keutuhan Negara Kesatuan Republik Indonesia Mulyadi; A’idah Husniyah; Renata Mazmur; Joana Angelica Depari; Dian Mardiana Lestari; Fadilah Salinu Berti; Nazwa Fadya Nur Shaumi; Dwi Septia Handayani; Tuanku Banang Rabbani Imsyaamru
Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia Vol. 2 No. 11 (2024)
Publisher : Yayasan Pendidikan Mandira Cendikia

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Abstract

Hoax atau disinformasi menjadi salah satu masalah utama di hampir seluruh negara termasuk Indonesia. Berita “hoax” dibuat untuk mempengaruhi orang yang membacanya untuk tidak melakukan hal yang benar. Berita hoax ini pun banyak disebarkan melalui media sosial maupun grup online di berbagai aplikasi. Siswa sebagai bagian di tengah-tengah masyarakat juga sudah mengenal teknologi tersebut. Semakin banyak berita hoax yang beredar terutama di bidang kesehatan akan menjadi pengaruh buruk terhadap keutuhan negara. Bahkan, terhadap remaja yang masih belum memiliki pemahaman yang sempurna terhadap berita hoax. Oleh karena itu, kami melakukan pengabdian masyarakat kepada siswa/siswi SMPN 253 Jakarta agar dapat mengantisipasi siswa/siswi dalam memilih sumber informasi yang beredar di bidang kesehatan.
KAJIAN LITERATUR: ADAPTIVITAS DAN RESPONSIVITAS STRATEGI PEMASARAN RUMAH SAKIT TERHADAP PERUBAHAN KEBUTUHAN PASIEN Nazhifa Nurul Azizah; Nasywa Athiyah Zahra; Amanda Nurjanah; Adzroo Atiiqoh Nur Nabiila; Nazwa Fadya Nur Shaumi; Raeesah Wahlullizar; Salsabila Firdausi; Dwi Rani Oktapiani; Cahya Arbitera
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Background: Hospital face intense competition, changes in JKN regulations, and the demands of the digital age, requiring strategic management, service innovation, and the use of technology to improve their adaptability. Through the implementation of appropriate strategies, such as strengthening resources, developing information systems, and focusing on patient experience, hospital can maintain their competitiveness, improve operational efficiency, and provide higher quality healthcare services to the community. Purpose: Examining healthcare providers adaptation strategies in response to regulatory changes and patient needs, as well as analyzing the challenges in maintaining service quality. In addition, highlighting the healthcare sector’s effort to adjust its strategies in order to remain competitive amid dynamic competition. Method: Using a literature review method by searching secondary sources from various scientific databases using a combination of keywords related to hospital marketing, digitization of healthcare services, and organizational adaptability. Selection was based on specific inclusion criteria, resulting in 11 relevant articles that were analyzed as the basis for research synthesis. Result: Hospitals need to adapt their marketing strategies through digital marketing, service quality improvement, operational efficiency, and human resource strengthening to respond to changes in patient behavior and health regulations. In addition, strategies such as telemedicine, social media utilization, implementation of the 7P marketing mix, and service responsiveness have been proven to increase satisfaction, loyalty, and competitiveness of hospitals. Conclusion: Hospitals must develop adaptive and responsive marketing strategies through digital transformation, strengthening strategic management, improving service quality and patient experience, and implementing the 7Ps of marketing mix, despite facing challenges in human resources, infrastructure, and policy, in order to increase competitiveness, satisfaction, and patient loyalty amid the dynamics of the healthcare industry.
Co-Authors Adzroo Atiiqoh Nur Nabiila Amanda Nurjanah A’idah Husniyah Cahya Arbitera Dian Mardiana Lestari Dwi Rani Oktapiani Dwi Septia Handayani Fadilah Salinu Berti Joana Angelica Depari MULYADI Nasywa Athiyah Zahra Nazhifa Nurul Azizah Raeesah Wahlullizar Renata Mazmur Salsabila Firdausi Tuanku Banang Rabbani Imsyaamru