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All Journal Jurnal IPTEK Bagi Masyarakat Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Zen, Fadli Febriansyah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences

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IMPLIKASI TEKNOLOGI KOMUNIKASI TERHADAP HUBUNGAN INTERPERSONAL ORANG TUA DAN ANAK Az-zahra, Salsabila; Berliana , Farida; Zen, Fadli Febriansyah; Aulia, Lisa; Febrian, Revi; Harahap, Nursapiah
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 3 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

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Abstract

Penelitian ini melihat bagaimana penggunaan elektronik mempengaruhi hubungan interpersonal antara orang tua dan anak di berbagai lingkungan di Medan. Kuesioner berbasis skala Likert (1-4) digunakan untuk mengumpulkan data dari 50 orang tua dengan menggunakan pendekatan kuantitatif. Skor rata-rata 53,8% dari hasil penelitian menunjukkan hubungan yang "tidak baik". Hasil penelitian ini menekankan dampak buruk dari teknologi, termasuk paparan informasi yang menyinggung, fokus yang buruk, gangguan tidur, dan terganggunya interaksi keluarga. Penelitian ini menyoroti betapa pentingnya bagi orang tua untuk mengawasi dan mengajari anak-anak mereka tentang penggunaan teknologi untuk mengurangi dampak buruk dan menjaga hubungan keluarga yang positif.
Digital Communication of PLN UP3 Sibolga in the Dissemination of Public Service Information through Social Media: The Role of Artificial Intelligence and Human Touch Zen, Fadli Febriansyah; Peranginangin, Indira Fatra Deni
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1631

Abstract

This study aims to analyze the digital communication of PLN UP3 Sibolga in disseminating public service information through social media, focusing on the role of Artificial Intelligence (AI) and human touch in public relations practices. While previous studies have examined digital communication and AI in public relations, studies that integrate both aspects in local public service contexts remain limited. This research employs a qualitative descriptive approach, with data collected through in-depth interviews with public relations personnel and documentation of social media content. The results show that digital communication has been utilized to support the dissemination of public service information, with AI functioning as a supporting tool to improve efficiency in content production. However, human involvement remains essential to ensure clarity, empathy, and appropriateness of the message. In addition, digital communication through social media has not fully replaced the public's need for direct communication. Therefore, effective public service communication requires the integration of technological utilization with a humanistic approach to ensure that information is properly understood by the public.
Co-Authors Az-zahra, Salsabila Berliana , Farida Deni, Indira Fatra Febrian, Revi Harahap, Nursapiah Lisa Aulia, Lisa