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All Journal Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Rohi, Jullyo G.
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health Veterinary

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TRANSFORMASI DIGITAL UMKM MELALUI PEMANFAATAN META ADS DAN GOOGLE BUSINESS PROFILE DALAM PROGRAM PENDAMPINGAN DI P4S DAMAI Nendissa, Doppy Roy; Elvani, Siska; Siubelan, Yakobus C.W.; Bano, Maria; Rohi, Jullyo G.
Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Edisi Oktober 2025
Publisher : Pergizi Pangan DPD NTT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51556/jpkmkelaker.v6i2.495

Abstract

Transformasi digital menjadi keharusan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) agar mampu bersaing dalam era ekonomi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas digital UMKM mitra P4S Damai di Desa Noelbaki, Kabupaten Kupang, melalui pemanfaatan Google Business Profile dan Meta Ads sebagai strategi pemasaran berbasis teknologi. Tiga UMKM mitra diberi pendampingan intensif selama dua minggu, mencakup pembuatan akun Google Business, pelatihan penggunaan media sosial, produksi konten promosi, serta pelaksanaan kampanye iklan digital melalui platform Meta Ads. Metode yang digunakan adalah pendekatan partisipatif dan praktik langsung dengan bimbingan bertahap. Hasil kegiatan menunjukkan bahwa ketiga UMKM berhasil memiliki akun Google Business aktif dan terintegrasi dengan media sosial, sehingga meningkatkan visibilitas usaha di pencarian Google dan Google Maps. Salah satu mitra, Manoki Koe, menjalankan kampanye iklan Meta Ads selama 14 hari dan berhasil menjangkau 4.434 pengguna dengan total tayangan 11.019 kali serta menghasilkan 29 interaksi. Evaluasi menunjukkan adanya peningkatan pemahaman mitra terhadap strategi digital marketing, meskipun masih diperlukan pendampingan lanjutan dalam pengelolaan konten dan evaluasi performa iklan. Kegiatan ini menunjukkan bahwa dengan pendekatan yang tepat, UMKM lokal memiliki potensi besar untuk naik kelas melalui transformasi digital.
Optimalisasi Produksi dan Pemasaran Keripik Singkong melalui Teknologi Tepat Guna di Kelompok Sahabat Tani Damianus Manesi; Fahrizal Fahrizal; Rohi, Jullyo G.; Putra, Tri Mandala; Klau, Aleksander O.; Maia, Jenigius A. R; Nuban, Albi; Sei, Alexander Y.; Tuka, Oliver
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 1 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i1.11058

Abstract

This community service program was implemented to enhance the production and marketing of cassava chips by the Sahabat Tani Group in Lamea Village, Wewiku District, Malaka Regency. The main challenges faced by the partners were the use of manual slicers that produced uneven thickness, low capacity, and a risk of injury, as well as simple packaging methods that were not airtight, reducing product shelf life. To address these issues, the program introduced appropriate technologies, namely a semi-mechanical slicing machine and an electric sealer, supported by training in machine operation, packaging techniques, product labeling, and business management focused on production recording and digital marketing. The implementation method included observation, interviews, solution design, structured training, field mentoring, and participatory evaluation. The results showed an increase in production capacity from an average of 3-4 kg/day to 8-10 kg/day, improved product quality with uniform slices, extended shelf life and attractiveness through labeled packaging, and the initiation of production recording and social media based marketing. Participatory evaluation revealed that the program not only improved technical aspects but also enhanced the partners’ confidence, participation, and independence in sustainably developing their business.
Co-Authors Bano, Maria Damianus Manesi Fahrizal Fahrizal Klau, Aleksander O. Maia, Jenigius A. R Nendissa, Doppy Roy Nuban, Albi Putra, Tri Mandala Sei, Alexander Y. Siska Elvani Tuka, Oliver Yakobus C. W. Siubelan, Yakobus C. W.