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p-Index From 2021 - 2026
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All Journal Budimas : Jurnal Pengabdian Masyarakat MES Management Journal
Nurul Indawati
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Religion Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : MES Management Journal

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Implementasi Sistem Manajemen Kinerja yang Efektif dan Efisien dalam Organisasi Nurul Indawati; Fajri Anggy Efendi; Muhammad Alkirom Wildan
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.589

Abstract

This study examines how crucial it is to combine financial and non-financial performance metrics in order to evaluate an organization's efficacy and efficiency. Profit and revenue are important financial indicators, but they do not give a full picture of performance. Non-financial metrics like customer satisfaction, product quality, and innovation are also essential. Integrating both types of measures offers a more comprehensive view and enables organizations to make better decisions and improve competitiveness. The findings suggest that a holistic approach to performance measurement supports the achievement of long-term goals effectively and sustainably.
Strategi Pemasaran Efektif Untuk Meningkatkan Penjualan di Era Digital Nurul Indawati; Bambang Setyo Pambudi
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.599

Abstract

This study aims to analyze effective marketing strategies for increasing sales in the digital era based on literature review and to identify challenges and solutions in implementing digital marketing strategies. The research employs a literature study approach, with primary data sourced from books, scientific journals, theses, dissertations, e-books, and other written materials. The findings indicate that effective digital marketing strategies include the utilization of social media, email marketing, SEO, product diversification, and e-commerce to reach a broader audience and boost sales. Common challenges include limited resources, lack of technology training, and shifts in consumer behavior. Proposed solutions involve intensive training, creative content management, the use of advanced technologies such as Artificial Neural Networks, as well as optimizing social media and user-generated content. Thus, digital marketing strategies can be a powerful tool for enhancing a company's competitiveness in the digital era, provided the existing challenges are effectively addressed
Co-Authors Bambang Setyo Pambudi Cindy Pramita Fajri Anggy Efendi Masita, Elly Dwi Masita Muhammad Alkirom Wildan Rahmadaniar Aditya Putri