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All Journal EDUKATIF : JURNAL ILMU PENDIDIKAN Education Management: Jurnal Manajemen Pendidikan Islam (Edium)
Safira, Tasya
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Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Media Sosial sebagai Alat Pemasaran Jasa Pendidikan Munawwaroh, Zahrotul; Safira, Tasya; Azhar, Tamara; Arianto, Muhammad Dwi
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 7, No 5 (2025): Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edukatif.v7i5.8511

Abstract

Media Sosial saat ini bukan sekedar platform hiburan, tetapi menjadi salah satu media yang dapat digunakan untuk memasarkan pendidikan karena saat ini penggunaan media sosial sangat tinggi dikalangan masyarakat serta meningkatnya persaingan lembaga pendidikan dalam meningkatkan minat calon peserta didik. Selain itu, dengan media social jangkauan pelanggan jasa pendidikan akan semakin luas. Penelitian ini bertujuan untuk menganalisis efektivitas media sosial dalam meningkatkan branding sekolah dan bagaimana media sosial dapat menjadi alat promosi yang efektif dan optimal untuk mencapai target pemasaran yang telah ditentukan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi dan studi dokumen. Temuan penelitian menunjukkan bahwa media sosial dapat dijadikan sebagai alat pemasaran karena terbukti dapat meningkatkan jangakaun pelanggan jasa pendidikan. Adapun media sosial yang digunakan oleh sekolah terdiri dari Instagram, tiktok, youtube. Media social tersebut. Dari platform tersebut Instagram dan tiktok efektif dalam menjangkau pelanggan, mampu membangun interaksi dengan audiens juga memperkuat citra sekolah. Hal ini dapat dibuktikan dengan adanya peningkatan jumlah minat calon peserta didik, engagement rate yang tinggi. Media sosial sebagai alat pemasaran jasa pendidikan memiliki efesiensi dari segi biaya dibandingkan dengan pemasaran secara konvensional. Adapun rekomendasi dari penelitian ini terkait optimalisasi strategi dalam pengembangan konten yang lebih kreatif lagi guna meningkatkan keberhasilan pemasaran pendidikan melalui media sosial.
Model Pemanfaatan Teknologi Digital di Pesantren Yuliani, Zahra; Amala, Muhammad Ahsanu; Safira, Tasya; Pratiwi, Khairunnisa
Education Management: Jurnal Manajemen Pendidikan Islam Vol. 1 No. 2 (2023): Education Management: Jurnal Manajemen Pendidikan Islam (Edium)
Publisher : IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/edium.v1i2.7312

Abstract

Digital technology in boarding schools is needed to support the learning process and develop the potential of students. There are already many Islamic boarding schools that apply digital technology. However, there are people who consider that digital technology in Islamic boarding schools is still lagging behind, so there is a lack of interest of new students and parents in Islamic boarding schools that are considered outdated and old-fashioned compared to other educational institutions. The purpose of this study is useful to determine the progress of boarding schools that have implemented digital systems in their education management compared to boarding schools that have not implemented digital systems in their education management. Researchers also provide information on how effective the boarding school is in implementing its digital system. Research in the form of descriptive qualitative. Data collection through filling out questionnaires distributed to students who have experienced digital technology in their pesantren. The results showed that many Islamic boarding schools have implemented digital-based systems such as teacher and student attendance with fingerprints, barcodes for borrowing books, payments using e-wallets that have been systematized so that when the payment date appears notification to parents, create a website for student activities while in the Islamic boarding school and can be seen by parents. The digital system in pesantren has developed so that Many Islamic boarding schools have used digital systems in all fields of activity and learning, this is very helpful for Islamic boarding schools to develop and compete with other educational institutions
Co-Authors Amala, Muhammad Ahsanu Arianto, Muhammad Dwi Azhar, Tamara Pratiwi, Khairunnisa Yuliani, Zahra Zahrotul Munawwaroh