Aprilia, Monika Pretty
Prodi Ilmu Komunikasi, Fakultas Ekonomi Dan Sosial, Universitas Amikom Yogyakarta

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Journal : Communications

My Instagram, My Portfolio: Building Visual Artist Personal Branding in Social Media Aprilia, Monika Pretty; Kadek Kiki Astria; Yulinda Erlistyarini; Kartika Sari Yudaninggar
Communications Vol. 7 No. 2 (2025): Communications
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009.coms7.1.5

Abstract

The presence of social media has opened up opportunities for more Indonesian visual artists to have their works recognized internationally. However, many artists still fail to realize the importance of personal branding. In Indonesia, most artists tend to focus more on production and the creative process of making art. However, in this day and age, social media can help artists shape their personal brand, which creates a positive image that benefits the development of their careers. This research aims to examine how Indonesian visual artists develop their personal branding through their Instagram accounts. The data collection technique used in this research involves conducting in-depth interviews with 10 visual artists located in Bandung, Yogyakarta, and Denpasar. The findings reveal that these ten artists utilize Instagram to construct their portfolios. The majority of informants access Instagram daily, which positively impacts their personal brand development. These findings provide a more comprehensive reference for the case of personal branding among artists in Indonesia
PARA IBU BLOGGER BERCERITA TENTANG COVID-19: NARASI KETAHANAN KELUARGA DI BLOG PENGASUHAN Aprilia, Monika Pretty
Communications Vol. 4 No. 2 (2022): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.4.2.6

Abstract

Blogs as an alternative media are now widely used as a medium for telling stories. During the Covid-19 pandemic, there were many stories told by the mass media. However, because the mass media cannot be separated from the goals of capitalism, the information given about Covid-19 often frightens the public. Different stories are offered by the blog authors, who present various interesting stories in this time of the pandemic. This study looks at how family resilience narratives appear in parenting blogs written by mommies. This research used qualitative approach and qualitative content analysis. The object of research is articles related to Covid-19 written by 10 mommy bloggers. The findings show that the articles they write tell three key processes in family resilience, namely the family belief system, family organizational patterns and the communication that occurs in families. Blog sebagai media alternatif kini banyak digunakan sebagai media untuk bercerita. Di masa pandemi Covid-19, banyak cerita yang dituturkan oleh media massa. Namun karena media massa tidak bisa lepas dari tujuan kapitalisme, informasi yang diberikan tentang Covid-19 seringkali membuat masyarakat ketakutan. Cerita berbeda ditawarkan oleh para penulis blog, yang menghadirkan berbagai cerita menarik di masa pandemi ini. Penelitian ini melihat bagaimana narasi ketahanan keluarga muncul di blog pengasuhan yang ditulis oleh para ibu. Pendekatan yang digunakan adalah kualitatif, metode yang digunakan adalah analisis isi kualitatif. Objek penelitian adalah artikel terkait Covid-19 yang ditulis oleh 10 ibu blogger. Temuan menunjukkan bahwa artikel yang mereka tulis menceritakan tiga proses kunci dalam ketahanan keluarga, yaitu sistem kepercayaan keluarga, pola organisasi keluarga dan komunikasi yang terjadi dalam keluarga.