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All Journal Sigma : Journal of Economic and Business Journal of Management
Adwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Employee Engagement on Work Productivity: A Case Study on the Creative Industry in the Digitalization Era in Mataram City Bagea, Arfin; M. Budihard, Andi; Adwi; Efendi, Haerul; Yasin, Muh.
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the effect of employee engagement, measured through the dimensions of Vigor, Dedication, and Absorption, on Work Productivity in the context of the creative industry in the digitalization era. This study used a quantitative approach with a correlational design, involving 100 employees from companies in the creative industry. Data were collected using a questionnaire based on the Utrecht Work Engagement Scale (UWES) and processed through linear regression analysis using statistical software. The results of the analysis showed that the overall regression model was significant (F = 36.415, p < 0.05), with an R Square value = 0.532, meaning 53.2% of the variability in Work Productivity can be explained by the three dimensions of employee engagement. Individually, only the Vigor dimension has a significant effect on Work Productivity (B = 0.388, p < 0.05), while the Dedication (p = 0.114) and Absorption (p = 0.341) dimensions show no significant effect. These findings indicate that employee energy and vigor play a key role in driving productivity in a dynamic creative work environment.
PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN KESEHATAN TERHADAP MINAT PENGGUNAAN ULANG JASA RAWAT INAP DI RUMAH SAKIT HERMINA KENDARI Patwayati; Desy Sriwulan; Adwi
Sigma: Journal of Economic and Business Vol 9 No 1 (2026): Sigma: Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/w576dm20

Abstract

Penelitian ini bertujuan untuk mengetahui secara simultan dan parsial pengaruh brand image dan kualitas pelayanan kesehatan terhadap minat menggunakan ulang jasa rawat inap di Rumah Sakit Hermina Kendari. Populasi dalam penelitian ini adalah seluruh pasien yang pernah menggunakan jasa rawat inap di RS Hermina Kendari. Jumlah sampel yang digunakan adalah 93 responden, yang diperoleh melalui teknik proportional random sampling. Metode analisis data yang digunakan yaitu analisis deskriptif dan statistika inferensial berupa analisis regresi linear berganda dengan menggunakan software SPSS dan MS Excel. Hasil penelitian menyatakan bahwa secara simultan dan parsial brand image dan kualitas pelayanan kesehatan berpengaruh positif signifikan terhadap minat beli ulang jasa rawat inap. This study aims to determine simultaneously and partially the influence of brand image and quality of health services on the intention to reuse inpatient services at Hermina Kendari Hospital. The population in this study were all patients who had used inpatient services at Hermina Kendari Hospital. The number of samples used was 93 respondents, obtained through proportional random sampling technique. The data analysis method used was descriptive analysis and inferential statistics in the form of multiple linear regression analysis using SPSS and MS Excel software. The results of the study stated that simultaneously and partially brand image and quality of health services had a significant positive effect on the intention to reuse inpatient services.
Co-Authors Bagea, Arfin Desy Sriwulan Efendi, Haerul M. Budihard, Andi Muh. Yasin, Muh. Patwayati