Garuda - Garba Rujukan Digital

Pengaruh Media Social Marketing dan Electronic Word of Mouth Positif Terhadap Keputusan Memilih Politeknik Hasnur Dengan Brand Trust Sebagai Variabel Intervening Mariyam; Nadila Deryza Syofrin; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/vdy55t84

Abstract: This research aims to test and determine the direct and indirect influence between Social Media Marketing and positive electronic Word of Mouth on the decision to choose Politeknik Hasnur with Brand Trust as an Intervening Variable. This research uses quantitative research methods with an explanatory type and uses the SmartPLS data analysis method. by collecting data by distributing questionnaires to second semester and fourth semester Politeknik Hasnur students who are still active and residing in South Kalimantan with a sample of 171 respondents. The results of this test prove that Social Marketing Media has a significant influence on the decision to choose Politeknik Hasnur, positive electronic Word of Mouth has a significant influence on the decision to choose Politeknik Hasnur and Brand Trust as an intervening variable also has a significant influence on students' decisions in choosing Politeknik Hasnur Keywords: Media Social Marketing, Electronic Word of Mouth, Brand Trust, Decision

Pengaruh Religiusitas, Islamic Branding dan Literasi Keuangan Syariah terhadap Keputusan Generasi Milenial Muslim dalam Memilih Jasa Bank Syariah di Kota Banjarmasin Marhusin; Raudah; Mariyam
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i2.38

Abstract: CNBC data shows that the level of Islamic financial inclusion is still very low compared to conventional financial services. Users of these services are mostly Muslim millennials. Whereas the millennial generation who already know the Islamic Bank system still chooses Conventional Banks. By all means there are underlying factors. So this study aims to determine whether Religiosity, Islamic Branding and Islamic Financial Literacy influence the decisions of the Muslim millennial generation in choosing Islamic Bank services in Banjarmasin City. This research is a field research with a quantitative approach. The population in this study is the Muslim millennial generation in Banjarmasin City as many as 288,755. The sampling technique used Random Sampling with the Slovin formula which produced a sample of 100 people. Data collection is by distributing questionnaires made with a Likert scale and analyzed using multiple linear regression using the help of IBM SPSS 26 for windows. The results of the study based on the t-test and F-test prove that, Religiosity has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City. Islamic Branding has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City and Islamic Financial Literacy has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City. Simultaneously (together) Religiosity, Islamic Branding and Islamic Financial Literacy have a significant and positive effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City Keywords: Religiosity, Islamic Branding and Sharia Financial Literacy, Decisions

Komunikasi Organisasi: Dimensi-Dimensi Yang Dapat Meningkatkan Kinerja (Studi Kasus di CV Citra Gemilang Banjarmasin) Nadila Deryza Syofrin; Mariyam; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 3 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i3.52

Abstract: This study aims to investigate the dimensions of communication in the context of complex groups or organizations, with an emphasis on the role of communication in improving the performance of CV Citra Gemilang. Qualitative research is used in case studies as a framework. Primary data is obtained through observation and interviews with related parties, namely: Director, Operational Manager, Operational Staff, Admin Staff, and Finance Staff, which are then followed by data analysis including the stages of data reduction, data presentation, and drawing conclusions. This study examines in depth the vertical communication downwards and upwards, as well as horizontal communication that occurs in the CV Citra Gemilang environment. The results of the study show that in the study at CV Citra Gemilang, vertical and horizontal communication play a vital role. Vertical communication includes the distribution of information from upper management to the operational level and vice versa, ensuring the flow of information appropriately and efficiently through face-to-face meetings, WhatsApp, and email. Active efforts are made to overcome obstacles such as late reports by reprimanding and encouraging employee responsiveness. Vertical communication also emphasizes the ethics of formal communication with superiors. On the other hand, horizontal communication involves sharing information and collaboration between teams, especially in accounting. Challenges such as scheduling meetings and misunderstandings of messages are overcome through the use of electronic communication and open communication. Overall, vertical and horizontal communication at CV Citra Gemilang creates an inclusive, collaborative, and productive work environment

Pengaruh Citra Lembaga dan Kepercayaan Donatur terhadap Keputusan Berdonasi pada Badan Amil Zakat Nasional Provinsi Kalimantan Selatan dengan Religiusitas sebagai Variabel Moderasi Marhusin; Nur Hajijah; Kamila Windyani Putri
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 3 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i3.56

Abstract: The aim of this study is to examine and analyze the impact of Institutional Image and Donor Trust on Donation Decisions at the National Amil Zakat Agency of South Kalimantan Province, with Religiosity as a Moderating Variable. The research is conducted at the National Amil Zakat Agency of South Kalimantan Province (Baznas Kal-Sel).The sample consists of 100 respondents, selected through random sampling, characterized as active Muzakki of Baznas Kal-Sel in 2024 who reside in South Kalimantan. Data collection was performed using questionnaires, and hypothesis testing was carried out using Smart-PLS analysis. The findings indicate that Institutional Image has a positive and significant effect on Donation Decisions, Donor Trust does not have a positive and significant effect on Donation Decisions, Religiosity has a positive and significant effect on Donation Decisions, Religiosity does not moderate the effect of Institutional Image on Donation Decisions, and Religiosity does not moderate the effect of Donor Trust on Donation Decisions at the National Amil Zakat Agency of South Kalimantan Province

Peran Digital Marketing, Word Of Mouth dan Brand Awareness dalam Mempengaruhi Keputusan Siswa Bersekolah Di GIBS Ahmadi Marta; Hairudinor; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 1 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i1.66

Abstract: This research tries to analyze the role of Digital Marketing, Word of Mouth and Brand Awareness on students' decisions in choosing a school. The samples taken were 113 students at SMA Global Islamic Boarding School (GIBS) classes X and X1. By using a quantitative approach with Structural Equation Modeling (SEM) analysis, the data is then processed using the Smart PLS version 3 application. The research results state that Brand Awareness has a significant effect on choosing decisions. Digital Marketing has no significant effect on Brand Awareness. Digital Marketing has no significant effect on the decision to choose a school. Digital Marketing has a significant influence on WOM. WOM has a significant effect on Brand Awareness. WOM has a significant influence on choosing decisions. Digital Marketing has a significant indirect influence on the decision to choose a school mediated by WOM. Then Finally, Digital Marketing has a significant indirect influence on the Brand Awareness mediated by WOM

Pengaruh Tingkat Kepedulian Sosial, Kepercayaan Donatur, Literasi Zakat, Kualitas Pelayanan Dan Akuntabilitas Terhadap Keputusan Berdonasi Di UPZ Bakti Bersama Dengan Religiusitas Sebagai Variabel Moderasi Ahmad Najir; Nuril Huda; Siti Aliyah Al Bushairi; RR Yulianti Prihatiningrum; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 1 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i1.68

Abstract: This study aims to: (1) determine and analyze the partial influence of the level of social concern, donor trust, zakat literacy, service quality and accountability on the decision to donate at UPZ Bakti Bersama; (2) determine and analyze the moderation of religiosity in the relationship between social concern, donor trust and zakat literacy on the decision to donate at UPZ Bakti Bersama. This study uses a quantitative method. The respondents in this study were 392 people from South Kalimantan who had distributed ZIS through UPZ Bakti Bersama. The sampling technique used was purposive sampling. The data collection technique used a questionnaire, the results of which were processed using SmartPls 4.1. The results of this study indicate that the level of social concern has a positive and significant effect on the decision to donate. Donor trust has a positive and significant effect on the decision to donate. Zakat literacy has a positive and significant effect on the decision to donate. Service quality has a positive and significant effect on the decision to donate. Accountability has a positive and significant effect on the decision to donate. Religiosity does not moderate the influence of the level of social concern on the decision to donate. Religiosity moderates the influence of donor trust on the decision to donate. Religiosity does not moderate the influence of zakat literacy on the decision to donate

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