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All Journal OPINI: Journal of Communication and Social Science
Dhea Fitriana
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF TIKTOK CONTENT @BUIRAMIRA ON THE EASE OF FINAL-YEAR STUDENTS AT THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Annisa fadillah; Ainisa Putri; Dhea Fitriana; Uchie; Samsul Bahri Pasaribu; Nursapia Harahap
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xe1mv741

Abstract

This study investigates the influence of TikTok @buiramira content on the ease of UINSU final semester students in completing their final projects. "Student convenience" is measured through respondents' perception of the ease of finding information, understanding the material, and applying tips from @buiramira content. Using a quantitative method with a questionnaire distributed to 50 UINSU Communication Science students (based on the calculation of the Slovin formula with a margin of error of 10%), the data was analyzed using simple linear regression, correlation, determination, and T test. The results showed a significant influence of @buiramira content on student convenience (p < 0.05) with a contribution of 46.4%. This study concludes that educational content on TikTok can be a useful source of information for students in completing their final projects, and highlights the importance of clear, accurate, and easy-to-understand conten.
Co-Authors Ainisa Putri Annisa Fadillah Nursapia Harahap Samsul Bahri Pasaribu Uchie