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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik OPINI: Journal of Communication and Social Science
Samsul Bahri Pasaribu
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Peran Humas PT. Railink Dalam Memanfaatkan Media Sosial Sebagai Media Publisitas Muhammad Hanif Muzhaffar; Samsul Bahri Pasaribu; Muhammad Haritz Arrasyid; Hasan Sazali
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2356

Abstract

Social media has become an essential part of daily activities, such as reading news, conducting buying and selling transactions, and various other activities. This has encouraged companies to have social media accounts to provide the latest information to the public. PT Railink has also adopted a similar strategy by utilizing its Instagram account, @kabandararailink, as a platform for disseminating information to the public. The presence of this account facilitates public access to the latest updates uploaded by the company. In this study, the author conducted observations and interviews to analyze the role of public relations as a publicity medium through PT Railink's Instagram account. The research method used is qualitative descriptive, aiming to understand how social media impacts companies, particularly PT Railink. The findings indicate that social media significantly influences the company, fostering reciprocal interaction between the public and the company. This study also highlights how PT Railink utilizes its Instagram account as a communication medium with the public. Instagram was chosen as the primary platform because it is one of the most frequently accessed social media platforms by the public and serves as a source of essential travel information, including travel requirements and departure schedules. This makes Instagram an effective tool for providing the public with the information they need.
THE INFLUENCE OF TIKTOK CONTENT @BUIRAMIRA ON THE EASE OF FINAL-YEAR STUDENTS AT THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Annisa fadillah; Ainisa Putri; Dhea Fitriana; Uchie; Samsul Bahri Pasaribu; Nursapia Harahap
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xe1mv741

Abstract

This study investigates the influence of TikTok @buiramira content on the ease of UINSU final semester students in completing their final projects. "Student convenience" is measured through respondents' perception of the ease of finding information, understanding the material, and applying tips from @buiramira content. Using a quantitative method with a questionnaire distributed to 50 UINSU Communication Science students (based on the calculation of the Slovin formula with a margin of error of 10%), the data was analyzed using simple linear regression, correlation, determination, and T test. The results showed a significant influence of @buiramira content on student convenience (p < 0.05) with a contribution of 46.4%. This study concludes that educational content on TikTok can be a useful source of information for students in completing their final projects, and highlights the importance of clear, accurate, and easy-to-understand conten.
Co-Authors Ainisa Putri Annisa Fadillah Dhea Fitriana Hasan Sazali Muhammad Hanif Muzhaffar Muhammad Haritz Arrasyid Nursapia Harahap Uchie