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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen
Paturahman, Muhamad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Menjelajahi SCM di Dunia Game: Studi Kasus Growtopia Paturahman, Muhamad; Syamsudin, Achmad; Poetra, Gema Borneo; Damayanti, Nurlia Eka
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 2: Oktober 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i2.16407

Abstract

This study explores the distribution mechanisms within the virtual world of the online multiplayer game Growtopia and investigates their relevance to real-world supply chain management (SCM) practices. Using a qualitative case study approach, data were collected through in-depth interviews and virtual observation of player activities. The research identifies how virtual economies, player-driven logistics, and peer-to-peer transactions in Growtopia replicate fundamental SCM processes, including sourcing, inventory management, distribution, and end-user satisfaction. Furthermore, the study reveals that certain digital strategies used in the game, such as automated vending systems and community-based trust networks can inspire innovative SCM practices in digital commerce. The findings highlight the potential of game-based simulations as tools for SCM learning, experimentation, and adaptation in dynamic, digital environments. Keywords : Virtual Supply Chain; Growtopia; Game-based Simulation; Distribution Strategy; Supply Chain Management; Digital Economy
Co-Authors Damayanti, Nurlia Eka Poetra, Gema Borneo Syamsudin, Achmad