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All Journal International Journal of Business Studies Journal of Sustainable Community Development (JSCD) Salus Publica
McNerney, Brian
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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The Research Workshop - Nvivo on IPMI Institute Anantadjaya, Samuel PD; Lahuddin, Abdul Haris; Nawangwulan, Irma M; Pratama, Sasotya; Yulita F Susanti; Amelia Naim Indrajaya; Zahirsjah, Cut Sjahrifa; Hariandja, Hari Ara; Samuel, DC Ethan; Samuel, Daniella CE; Oktavianis, Yusrika; McNerney, Brian
Salus Publica: Journal of Community Service Vol. 3 No. 2 (2025): August 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v3i2.454

Abstract

The workshop featured in The Research Workshop (Volume 12) at the IPMI Institute in June 11, 2025 is concerned with the application of NVivo for advanced qualitative data analysis in research. Participants are introduced to NVivo's main functions such as importation, organization, and coding of many forms of data including text documents, surveys, and audio and video material. The hands-on sessions of the workshop are focused on real applications such as coding scheme development, integration of categorical data, and advanced querying techniques for identifying and interpreting patterns. Modeled for researchers and faculty alike, the intention of the program is to create new ways to achieve efficient and rigorous analyses in qualitative research, geared toward the application of these methods in real-world situations across disciplines. The session will also provide an introduction to some of those new NVivo features that are AI-assisted and will discuss the opportunities to enhance the analysis process as well as some limitations.
TikTok, Instagram and Facebook Impact to the Hotels in the United Kingdom, Ireland and Spain Racmat, Timotius A; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Borosi, Deby C; Muqaddasah, Pikat AR; Samuel, DC Ethan; Samuel, Daniella CE; McNerney, Brian
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.407

Abstract

This study examines the influence of 3 major social media platforms—TikTok, Instagram, and Facebook—on hotel selection among Zennial travelers (Millennials and Gen Z) across the UK, Ireland, and Spain. As tourism in these regions becomes increasingly shaped by digital engagement, social media has evolved into a central driver of travel inspiration, evaluation, and booking behavior. Using the Theory of Planned Behavior (TPB), this study explores how attitudes (shaped by visual appeal and influencer credibility), subjective norms (driven by peer interactions, likes, shares, and group discussions), and perceived behavioral control (influenced by accessible booking links, price transparency, and informational clarity) contribute to travelers’ booking intentions. The findings reveal that TikTok primarily drives initial desire and discovery, Instagram strengthens emotional connection and expectation-setting, and Facebook provides informational security that supports final booking decisions. Collectively, these platforms form an interconnected digital pathway that guides travelers from inspiration to confirmation across the UK, Ireland, and Spain. The research underscores the need for hospitality marketers to adopt cross-platform strategies that integrate authenticity, visual storytelling, and community-based trust to effectively influence the modern travel consumer.
High School Students to IPMI Institute: A Campus Tour & InnoHub McNerney, Brian; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Samuel, DC Ethan; Samuel, Daniella CE; Surya, Iqbal
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.151

Abstract

This manuscript provides a structured analysis of a community development initiative conducted by students of IPMI Institute, employing a mixed-method evaluative framework grounded in Shared Value theory, Corporate Social Responsibility principles, and Social Capital Theory. The program engaged a local orphanage through targeted interventions, provision of essential goods, structured educational interactions, and operational support, designed to enhance community welfare while strengthening student competencies relevant to contemporary business practice. Methodologically, the initiative was assessed using qualitative observation, stakeholder feedback interviews, and basic output metrics (for instance, beneficiary reach, resource distribution efficiency, and engagement intensity). Findings demonstrate significant gains in students’ applied leadership, cross-functional coordination, and impact assessment capabilities, illustrating the pedagogical effectiveness of experiential social engagement within business education. On the community side, the program contributed to incremental capacity-building, improved resource accessibility, and strengthened relational networks consistent with Social Capital development. The results underscore the strategic value of embedding community-oriented initiatives within business curricula to generate dual outcomes: enhanced student readiness for impact-driven organizational environments and measurable community-level benefits aligned with sustainable development objectives.
Co-Authors Amelia Naim Indrajaya Anantadjaya, Samuel PD Borosi, Deby C Hariandja, Hari Ara LAHUDDIN, ABDUL HARIS Muqaddasah, Pikat AR Nawangwulan, Irma M Oktavianis, Yusrika Pratama, Sasotya Racmat, Timotius A Samuel, Daniella CE Samuel, DC Ethan Surya, Iqbal Yulita F Susanti Zahirsjah, Cut Sjahrifa