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All Journal Jurnal Fakultas Ekonomi : OPTIMAL International Journal of Business Studies Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Journal of Sustainable Community Development (JSCD) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Apollo: Journal of Tourism and Business Jurnal Penelitian Chanos Chanos Dedicated: Journal of Community Services (Pengabdian kepada Masyarakat) Jurnal Pengabdian Kepada Masyarakat Kalam
Nawangwulan, Irma M
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Dampak Perceived Quality Terhadap Brand Loyalty: Peran Mediasi Brand Trust Dan Brand Image Ardyansyah, Farid; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Rachmat, Timotius A; Supriyanto, Agus
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 2 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i2.5714

Abstract

This study aims to determine the effect of perceived quality on brand image, brand trust and brand loyalty, the effect of brand image and brand trust on brand loyalty, and the effect of the relationship between perceived quality on brand loyalty mediated by brand image and brand trust. The method in this study is to use a type of quantitative research method. This study serves to prove the relationship between research variables. Data analysis techniques were performed using Structural Equation Modeling with AMOS version 25.0. The research sample is bakery consumers in Kudus Regency as many as 172 respondents. This study obtained the results that perceived quality has an effect on brand image, brand trust, and brand loyalty, brand image and brand trust have a significant effect on brand loyalty, and brand image and brand trust mediate perceived quality on brand loyalty. This research provides managerial implications in the form of the importance of maintaining and increasing perceived quality through brand trust and brand image to meet consumer satisfaction so as to create brand loyalty.
INCREASING CONSUMER LOYALTY THROUGH THE IMPLEMENTATION OF RELATIONSHIP MARKETING AND PERCEIVED QUALITY Sulawati, Sulawati; Sjahruddin, Herman; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Saliu, Fluturim
Chanos Chanos Vol 21, No 2 (2023): Chanos chanos
Publisher : Politeknik Kelautan dan Perikanan Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/chanos.v21i2.13732

Abstract

The aim of this research is to conduct an analysis of the influence of relationship marketing and perceived quality on increasing consumer loyalty at one of the frozen shrimp processing companies located in East Java. Based on the results of data analysis that has been carried out on the first hypothesis (H1) which states that relationship marketing has a positive and significant effect on increasing consumer loyalty, the calculated t value is 17,163, which is greater than the t table value, which is 1,661, the results of the calculation analysis of the second hypothesis (H2) which states that perceived quality has a positive and significant effect on increasing customer loyalty, obtained a calculated t value of 6,597 which is greater than the t table value of 1,661, which means that relationship marketing and perceived quality have a positive and significant effect on increasing customer loyalty, while the R-square value obtained was 0.809, which stated that the relationship marketing and perceived quality variables had an effect on increasing customer loyalty by 80.90% and the remaining 19.10% was influenced by other variables.
EMPOWERMENT OF INDONESIAN STUDENTS THROUGH SCHOLARSHIP PROGRAM: IMPLEMENTATION OF TRIPLE BOTTOM LINE (TBL) CONCEPT IN COMMUNITY SERVICE Anantadjaya, Samuel PD; Nawangwulan, Irma M; Lahuddin, Abdul Haris; Wirakartakusumah, Aman; Zahirsjah, Rifa; Hadiati, Lia; Yuliawati, Minar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.21582

Abstract

Konsep Triple Bottom Line (TBL) atau 3BL yang terdiri dari People, Planet, dan Profit semakin mengemuka dalam diskusi mengenai dampak organisasi terhadap aspek sosial, lingkungan, dan ekonomi. Artikel ini mengupas unsur-unsur 3BL dan mengaitkannya dengan aspek sosial, lingkungan, dan ekonomi. Program beasiswa IPMI International Business School tahun ajaran 2023/2024 menunjukkan komitmen kuat dalam mendukung pendidikan tinggi di Indonesia. Program ini menunjukkan perhatian terhadap pengembangan sumber daya manusia yang berkualitas dengan memberikan kesempatan kepada sepuluh lulusan SMA. Hal ini juga merupakan langkah nyata untuk meningkatkan akses pendidikan bagi mereka yang berpotensi tinggi namun memiliki kendala keuangan. Program beasiswa ini sebagian besar diciptakan oleh Ibu Julie SutrisnoLaiskodat, anggota DPR, yang memberikan bantuan penting kepada calon mahasiswa yang memenuhi persyaratan administrasi. Keputusan ini akan menciptakan institusi pendidikan tinggi yang berkomitmen terhadap kualitas akademik dan mendorong perubahan dengan memberikan kesempatan yang sama kepada generasi muda untuk memasuki pendidikan tinggi. IPMI International Business School memberikan kontribusi positif yang dapat meningkatkan daya saing negara di tingkat global. Program ini dimaksudkan untuk membentuk pemimpin masa depan yang kompeten dan jujur.
Leadership and Conflict Management Training for HR Empowerment in Non-Profit Organizations Ginting, Sunardi; Rakhmawati, Eni; Setyawan, Antonius Ary; Anantadjaya, Samuel PD; Nawangwulan, Irma M
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 4, No 3 (2024): Desember
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v4i3.27666

Abstract

Leadership and conflict management training play a crucial role in strengthening human resource (HR) empowerment within non-profit organizations. This study aims to assess the effectiveness of leadership and conflict management training in enhancing individual capabilities for conflict management and advancing HR potential in non-profit organizations. The method used is Community Service (PKM), with a hands-on approach and periodic competency evaluations. Through this training program, participants are provided with in-depth understanding of conflict dynamics and adaptive leadership techniques that help foster a harmonious and productive work environment. The outcomes of this activity indicate a significant improvement in participants' abilities to manage conflicts, enhance team collaboration, and actively contribute to the organization's goals. This training program is expected to serve as an effective model for HR empowerment in other non-profit organizations.
Learning of McDonald’s Operation Management & Consumer Behavior Analysis: A Qualitative Study Nawangwulan, Irma M; Anantadjaya, Samuel PD; Agus Rachmat, Timotius
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.687

Abstract

This paper will discuss the overall operation management and the typical characteristics or behaviours of McDonald's consumers. The aim is to demonstrate McDonald's ability to comprehend the diverse facets of consumer purchasing behaviour and effectively manage its operations to address all potential challenges. The research method in this paper uses a descriptive qualitative approach. McDonald's is a globally recognised company in the fast-food industry. The operational strategy of McDonald's is to cut costs, boost product quality, guarantee timely delivery to consumers, and innovate continuously to improve performance. Fast food giant McDonald's can keep expenses down because of careful management. McDonald's never compromises on the quality of its food or service to its consumers. Fast food giant McDonald's uses a just-in-time system to meet customer demands for quick service and high-quality food on the go. Marketing and advertising widely employ the AIDA model to delineate the stages of consumer buying decisions and elucidate how advertisements engage and involve consumers in purchasing. McDonald's advertising employs the AIDA model to draw in consumers and create captivating ads that consistently attract new customers. Examining McDonald's marketing pillars is fascinating, as they are a key indicator of global success. McDonald's has developed a formula of four key elements that effectively maintain a business, set clear objectives, and effectively communicate with its customers.
Pengaruh Harga Dan Customer Review Terhadap Minat Beli Produk Mascara Maybelline pada Pengguna Shopee Mall Indonesia di Jakarta Verawaty, Verawaty; Sari, Ade Risna; Nurdiani, Tanti Widia; Tannady, Hendy; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Diawati, Prety; Dolphina, Erlin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.455 KB) | DOI: 10.31316/jk.v6i3.3880

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu  mascara.  Penelitian  ini membahas  mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang  kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
Upaya Meningkatkan Minat Beli Produk Kecantikan Melalui Peran Customer Review dan Harga (Studi Kasus Pengguna Shopee) Verawaty, Verawaty; Sari, Ade Risna; Nurdiani, Tanti Widia; Tannady, Hendy; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Diawati, Prety; Dolphina, Erlin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.703 KB) | DOI: 10.31316/jk.v6i3.3894

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu mascara. Penelitian ini membahas mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
How Does Service Affect the Usage of Transportation in Indonesia: A Study Between Gojek, Grab, and Blue Bird Taxi Nawangwulan, Irma M; Anantadjaya, Samuel PD; Samuel, DC Ethan; Samuel, Daniella Christy Eryn; Lahuddin, Abdul Haris
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.367

Abstract

This paper examines the service marketing between three-most-popular private transportation in Indonesia which are Gojek, Grab and Blue Bird taxi. Not only will this paper discuss on the matter of service that performed by each company but also analyzed the positive outcomes and opinions about steps that needed to be taken immediately by each company. A comparison data will be performed to compare the service outcome from the customers which gotten from the primary data. The primary data contains of questionnaires that were distributed to the customers for each company. Needed to be taken into the account for each company that service marketing is one of the leading factors on how the brand image and performance of the company will be judged.
Pelatihan Branding Produk UMKM Berbasis Media Sosial Untuk Wirausaha Muda di Ciputat, Tangerang Selatan: Desain Logo, Feed Instagram dan Storytelling Produk Secara Digital Alamsyah, Alamsyah; Sari , Dyan Prawita; Sukma , Agus Hitopa Sukma; Nawangwulan, Irma M; Anantadjaya, Samuel PD
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i2.380

Abstract

Social media-based product branding is one of the keys to the success of MSMEs in building identity and increasing competitiveness amidst an increasingly competitive digital market. In the Ciputat area, South Tangerang, many young entrepreneurs have business potential but still face limitations in designing effective digital branding strategies. Responding to this challenge, this community service activity is designed to increase the digital branding capacity of young entrepreneurs through logo design training, Instagram feed management, and the preparation of communicative and attractive product storytelling. This activity is carried out with a participatory approach through the stages of identifying participant needs, preparing contextual training modules, practicing direct content design and production, and evaluating participant abilities through pre-tests and post-tests. The training results showed a significant increase in the understanding of the concept of digital branding and the technical skills of participants in creating consistent visual elements and conveying product value through narratives on social media. This program is expected to strengthen the brand identity of MSMEs and open up opportunities for digital market expansion for young entrepreneurs in the area.
IPMI Institute Book Chapter Event on the AI Revolution as To Shape the Industries, Cities, and Education Lahuddin, Abdul Haris; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Nurfadilah, Dety
Journal of Sustainable Community Development (JSCD) Vol 7 No 1 (2025): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i1.130

Abstract

The rapid advancement of artificial intelligence (AI) has revolutionized various aspects of human life, from transforming industries to reimagining cities and reshaping education systems. In term of the digital era, understanding the role of AI becomes crucial for harnessing its potential to drive innovation and create sustainable solutions for the challenges of the future. The book entitled “Artificial Intelligence Revolution: Shaping Industries, Cities, and Education in the Digital Era”, as the first book that IPMI is actually publishing, it provides a comprehensive exploration of AI's transformative power across these domains. It highlights real-world applications, discusses the societal and ethical implications, and offers insights into how AI can foster progress in diverse fields. In line with the book's theme, the AI Revolution and Meets Sustainability: Driving Impact in 2025, it serves as a platform to delve deeper into the ideas presented in the book. This event aims to connect academics, industry professionals, and policymakers to discuss the broader implications of AI and its practical applications. Through an engaging discussion and sharing session with esteemed guest speakers, the event will provide attendees with valuable insights and actionable strategies for leveraging AI in their respective fields.
Co-Authors Agus Rachmat, Timotius Agus Supriyanto Alamsyah - Aman Wirakartakusumah Anantadjaya, Samuel PD Diawati, Prety Erlin Dolphina Farid Ardyansyah Ginting, Sunardi Hadiati, Lia Hendy Tannady LAHUDDIN, ABDUL HARIS Nurdiani, Tanti Widia Nurfadilah, Dety Pratama, Sasotya Rachmat, Timotius A Rakhmawati, Eni Saliu, Fluturim Samuel, Daniella CE Samuel, Daniella Christy Eryn Samuel, DC Ethan Sari , Dyan Prawita Sari, Ade Risna Setyawan, Antonius Ary Sjahruddin, Herman Sukma , Agus Hitopa Sukma Sulawati, Sulawati Timotius Agus Rachmat, Timotius Agus Verawaty Verawaty Wahiddudin, Mohammad Yuliawati, Minar Zahirsjah, Rifa