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All Journal DEVOTE: Jurnal Pengabdian Masyarakat Global
Lestari, Nila Kusuma Ayu
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Computer Science & IT Education Environmental Science Social Sciences Other

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EDUKASI PEMASARAN BATA MERAH RAMAH LINGKUNGAN PADA KELOMPOK PENGRAJIN SENDEN JAYA, KLATEN Magfirona, Alfia; Hisan, Rumaisa; Isa, Muzakar; Ujianto, Muhammad; Kusuma, Nabil Belantara; Lestari, Nila Kusuma Ayu; Wicaksono, Akmal; Geraldy, Mochammad
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4841

Abstract

The problem of wood waste, particularly wood dust, is a pressing environmental issue for the furniture industry in Senden Village, Ngawen District, Klaten Regency. Waste that is usually burned or piled up causes pollution and impacts public health. The innovation of processing waste into environmentally friendly red bricks is a solution that has a selling value, is lighter, has good thermal insulation, and supports the eco-friendly concept. However, the artisan group still faces obstacles in the traditional marketing aspect. The objective of this community service activity is to analyze and implement marketing strategies, specifically through a digital approach, for the Senden Jaya Furniture Artisan Group. The activity methods include outreach, workshops, mentoring, and evaluation with the involvement of partner members as the main active participants. The results show an increase in partner skills in utilizing digital platforms such as Tokopedia as an online sales channel and TikTok and Instagram as creative promotional tools. Based on the post-test results, participants' understanding of digital marketing has significantly increased, and the product's image as an environmentally friendly brick has improved. These findings demonstrate that digital marketing strategies are effective in increasing partner economic value while supporting sustainable waste management.
Co-Authors Alfia Magfirona Geraldy, Mochammad Hisan, Rumaisa Kusuma, Nabil Belantara Muzakar Isa Ujianto, Muhammad Wicaksono, Akmal